Business Development MARKETING TOOLKIT
Inbound marketing tools and tactics for sales teams.
PRESENTED BY: MICHAEL REYNOLDS
Michael ReynoldsAbout Michael: • President / CEO of SpinWeb • Cellist • Sushi connoisseur • Tennis player • Marketing/tech nerd • www.spinweb.net • @michaelreynolds
Marketing ToolkitAreas of Focus: • Research • Thought leadership • Maintaining connection
ResearchGathering Intelligence: • Differentiates you from the competition • Gives you more confidence in sales process • Keep you in front of prospects (newsjacking)
Sidekick
Google Alerts
Thought LeadershipBeing Seen as an Authority: • Differentiates you from the competition • Gives you more confidence in sales process • Can help you get found on search
Blogging
Contribute on LinkedIn
Education via Presentations
Webinars
Target via LinkedIn
Maintaining ConnectionStaying Connected Means: • You stay top of mind • Prospects know you have their interests in mind • Reduce friction • Remain accessible
Discover.ly
LinkedIn as CRM
Marketing Toolkit
Research Thought Leadership Connection
spinweb.net/radio
Business Development MARKETING TOOLKIT
Inbound marketing tools and tactics for sales teams.
PRESENTED BY: MICHAEL REYNOLDS