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Business byYoung Adults onDigital
Platforms
THESIS PRESENTATION BY PRERNA
KHINDRIPDP! "#
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$%at t%is &resentatione'&lores(
To trace the success stories of selected successful
Indian start-ups
To identify their winning factors for success in
start-ups
To explore the traits of Indian digital start-up
entrepreneurs To summarize the ndings of the study
To establish a bench mark for future
entrepreneurs to be successful on the digital
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$%y Startu&s(
To be able to enjoy more opportunities
To be able to do a lot of dierent things
To learn from true innovators
To learn to handle more responsibility
To make ones work recognized along with failures
To be instilled with the value of hard work! ownership!
and self-sustainability
"astly! to be able to work in an awesomeenvironment#
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$%y on digital &latforms(
It involves true engagement
It is a cohesive strategy$ automates processes!
personalizes interactions and coordinates actions
%or better understanding of customers
&est for using comprehensive metrics to drive
success
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Su))ess Stories* Paytm
%ounded in '()(
*tarted as a prepaid mobilerecharge website
+urrently into online payments
and online shopping too %ounder, ijay *hekhar *harma
.ad the rst mover advantagein the mobile industry
&acked up by /libaba group
0raised 1232 million4 and 5atanTata
.as over '( million registeredusers and over )2 millionmonthly orders
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Su))ess Stories* +li&,art %ounded in '((3 %ounders, *achin &ansal and &inny
&ansal
The rst to implement the popular
6+ash 7n 8elivery facility *ales$ 9( million I:5 in '((;-(
'(( million I:5 '((yntra?com!"ets&uy?com! @e5ead! >imeAB(
and +hakpak?com
.as raised about 1'?3 billion offunding till date
*old products worth 5s? B2( +rore
on 6The &ig &illion 8ay *ale .as exclusive tie-u s with
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Su))ess Stories* Sna&deal
%ounded in '()(
%ounders, Eunal &ahl and5ohit &ansal
>ore than 2(!((( sellers sell
around 2 million products .as raised 1B'3 million from
*oft&ank
*ales$over 5s? '((( crore
till '()9 /c=uisitions, Frabbon?com!
%ree+harge! *hopo?in!Gxclusively?in
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Su))ess Stories* -ui,r
%ounded in '((;
%ounder, Hranay +hulet
/n online classied
advertising platform for users .as listings in over )!((( Indian
cities
/c=uired commonoor?com
.as raised a total of 1A2(million from 3 funding rounds
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T%e .inning fa)tors
ision
*peed
&udget >anagement
*ocial skills
8iscipline
8etermination
/bility to adapt tochanges
%undraising skills Jnwavering belief
Time >anagement
Gxecution
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Traits of Indian DigitalEntre&reneurs
%ocus on value for money productsKprocesses
/n appetite for 6jugaad and investment risks
>ore focus on smart! low-cost digital strategies
>ore focus on logistics and smaller sales cycles
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Ot%erRele/ant+indings
Thesis '()B
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!on)lusion 0 Suggestions
5elevance is of utmost important
*tart young to maximize potential
"everage the digital opportunity space through digitalmarketing
Jse internet for advertising solutions The only way to convince the potential customers is to
provide a strong content
Frab the satisfaction of the traLc through uncompromisingservice delivery
&uilding credibility among the incoming traLc through awebsite designed to be search engine friendly
>ake use of advanced /nalytics
&uild brands K Intellectual Hroperty
>ove dead inventory and regulate the supply chain
*eek %inancial assistance
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A),no.ledgements
The 8ean! Hrof? 5amola Eumar
>s? Ivy 8atta
>s? *hree "ahiri
>s? 5upanjali "ahiri >andvi >aam
The entire 8*+ sta
HF8H+ '(
HF8H+ )
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