Download - Business Blogging

Business bloggingNewcastle University – 26 May

Stephen Waddington@wadds

May 2005 - “[…] the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business.”

With thanks to Stephen Davis (@stedavies)

Blogs: an original form of social media

The internet is littered with dormant blogs

Why business blogs fail

Tone of voice

Corporate control

Lack of focus, momentum

Individual vs corporate personality

FAIL

Why blog?

Media platform

Engagement, networking

Promotion

SEO-driven sales support

http://shepherdswalks.co.uk/blog

http://www.hopeandgreenwood.co.uk/blog/

http://www.schillings.co.uk/business-entrepreneurs/

http://www.speedcommunications.com/blogs/wadds/


http://www.speedcommunications.com/blogs/wadds/2011/04/15/social-media-leads-to-obsessional-behavior-psychologists-identify-fear-of-missing-out/?12345

http://www.speedcommunications.com/blogs/wadds/2011/04/15/social-media-leads-to-obsessional-behavior-psychologists-identify-fear-of-missing-out/?12345

Promotion

http://www.mycustomer.com/topic/marketing/your-online-pr-and-marketing-ready-new-asa-regulations/120587

Promotion

http://www.speedcommunications.com/blogs/wadds/2011/02/25/is-your-online-pr-and-marketing-ready-for-the-new-asa-regulations/?12345

Successful business blogging require authentic

and compelling content

You can’t put lipstick on a pig

Thank you