1 © 2020 Infoverity, Inc. All Rights Reserved.
Building Your MDM Journey: Everything From Aligning Data with Business Objectives to Use Cases and More
2 © 2020 Infoverity, Inc. All Rights Reserved.
OUR PRESENTERS
Kerry Young VP & General Manager
Adam Sigg Global Practice Director,
Customer Solutions Group
Steve Ruff Global Practice Director, Product Solutions Group
INTRODUCING ENTERWORKS
Empowering Business & IT Users for over 21 years
All-in-one platform for MDM, PIM, and DAM
Only Solution that is a Leader on both the Forrester PIM and MDM Waves
Highest customer satisfaction marks on industry analyst reports
Industry expertise: distributors, manufacturers, retail, hospitality, service companies, and member / buying groups
Strong Global SI & Technology partnerships
Business Mission Enable Our Customer’s Growth,
Efficiency and Differentiation through Exceptional Competency in Data
as Enabled by our MDM Technologies
Complexity Mastered
Master Shared and Application Data for
Business Model Agility
Discrete Views of Everything
Provide a Central View of Data Across Enterprise
Networks
Differentiated Experiences
Leverage Multiple Domains for Combinatorial Precision
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A Division of
51% LICENSES
OUTSIDE U.S.
2,200+ GLOBAL
CUSTOMERS
75+ COUNTRIES
200+ NEW ACCOUNTS
ANNUALLY
22 OF SAP’S TOP 25
CUSTOMERS
48 NET PROMOTER
SCORE
Auto Apparel Oil & Gas Food &
Beverage Consumer Products Retail Pharma Chemical Entertainment
EnterWorks Acquisition, Inc. Proprietary and Confidential 4 4
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We SIMPLIFY information to make it more USEFUL and PROFITABLE
Infoverity is a global consultancy dedicated to Enterprise Information Management solutions
including data governance and stewardship, master data solutions & technologies,
business intelligence, data quality, and analytics.
6 © 2020 Infoverity, Inc. All Rights Reserved.
Experience That Matters
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Over 400+ MDM “Go-Lives”
Consumer Goods | Healthcare | Retail | Distribution | Manufacturing | Financial Services
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US Great Lakes Region Chicago, Illinois
Central Europe Berlin, Germany
US South East Region
Iberia Sales & Delivery Madrid, Spain
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Global HQ Columbus, Ohio
EMEA HQ – Global Development Center Valencia, Spain
Eastern Europe Engineering Office St. Petersburg, Russia
US West Region Dallas, Texas
I N F O V E R I T Y ’ S G L O B A L C L I E N T A N D E M P L O Y E E B A S E
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MDM Best Practices: Your Roadmap to Success
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Master Data Center of Excellence
The Right Data
To The Right Consumer
At The Right Time
On The Right Channel
MDM Supports Customer Experiences
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Transforming Data Into Experiences
Data Driven Digital Blueprint
Delight
Adaptive Marketing & Personalization Strategy
Personalized Omnichannel Customer Experiences
• Cross-channel Experiences
• Personalized and Predictive Offerings
• B2B2C Experience Management
• BOPIS - BOSFS
Optimize
Value Delivery, Analytics, Digital CX
Enable Value Chain
• Product Experience Mgt • Know Your Customer –
360 Customer View • Tailored Offerings:
Cross-sell / Up-sell • Automate Processes • Data-driven Analytics,
AI/ML
Deliver
Integration CoE, CMS, eCommerce, Reporting
Integrate & Deliver Experiences Across Consumers
• Vendor Onboarding • Cross-channel
Content Delivery • New Product
Introduction • Customer Legal
Entity Roll-Ups
DG, DQ, Taxonomies, Data Enrichment
Author & Manage
Author Content & Governance
• Operational MDM • Product Hierarchies
& Categorization • Quality & Governance • Customer Segmentation
MDM, PIM, DAM
Digital Foundation
Establish Foundation to Enable Experiences
• Data Quality • Analytical MDM • Master Product,
Customer, Vendor, Assets, Location
• Cross-channel Experiences
• Personalized and Predictive Offerings
• B2B2C Experience Management
• BOPIS - BOSFS
• Product Experience Mgt• Know Your Customer –
360 Customer View• Tailored Offerings:
Cross-sell / Up-sell• Automate Processes• Data-driven Analytics,
AI/ML AI/ML
• Vendor Onboarding• Cross-channel
Content Delivery• New Product
Introduction• Customer Legal
Entity Roll-Ups
• Operational MDM• Product Hierarchies
& Categorization• Quality & Governance • Customer Segmentation
• Data Quality• Analytical MDM• Master Product,
Customer, Vendor, Assets, Location
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The North Star – Program Strategy & Vision
Enable sustainable business & data management processes and automate to meet stakeholder and customer needs Human Capital & Processes
Empower Stakeholders to Govern – Utilize tools and process to enforce consistent and accurate data across the enterprise
Data Governance & Ownership
Think end-to-end across the information value chain – fuel business process and systems with the data they need Master Data Lifecycle
Tap into trusted, contextual and rich multi-domain master data to provide insights Analytics
Align the Vision with Execution – Cross–functional management of the MDM Program across Stakeholder groups, anticipate organizational change
Program Governance & Change Management
Empower Internal Business Teams, eCommerce, Retail Partners and End-Customers to provide relevant, impactful experiences to build the brand Data-Driven Experiences
Balanced & Demand-Driven Data Strategy & MDM Roadmap
11 © 2020 Infoverity, Inc. All Rights Reserved.
FlexiFrame™ Data Governance Framework
Data Domains CRUD Processes Metadata Data Domains
Data Quality
8 Ca
tego
ries o
f Dat
a G
over
nanc
e
Policy
Company Culture Propensity to Change Collaboration Executive Level
Awareness
Process
Organizational Structure
Integration Architecture Analytics Architecture Reporting Architecture Data
Architecture Architecture
Technology Data Catalog Data Governance Tools Data Quality Tools
Data Lifecycle Management
Classification 3rd Party Data Security
Data Ownership Data Stewardship Job Roles and Descriptions
Reporting Structure
Operational Processes Analytical Processes Compliance Data Entry
Metrics Alerts Semantic Data
Definitions
Ensure the Optimal Intersection Between Data, People, & Processes
Data
People
Process
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Multi-Domain Best Practices Value
• Start small, grow and scale to expand value • Data lineage across processes & systems
- Lead > Prospect > Customer > Archive - Onboarding / Diligence
• Lead to Quote – Sold-To • Order to Cash - Payer • Record to Report
• Consistent quality discipline - Definition - Quality / Validation - Stewardship Enablement - Metrics and Measurement
The Value Is In The Overlap The Value Is In The Overlap
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Center of Excellence Roadmap
A Center Of Excellence (CoE) is the Backbone for Data Delivery Across the Enterprise
Define Scope Start small with one process, activity,
interaction, business area, etc
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Identify Key Concepts
Identify and define high level concepts, like customer or account as well as lower
level concepts like name and address
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Highlight Relevant Data Find and identify both automated data
stores like databases and manual stores like excel sheets
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Connect data governance and data quality to create fully
integrated environment
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Document Lineage And Measure
Record critical data integrations across the organization and measure quality
at key increments
REFINEMENT LOOP
Support the entire enterprise across roles, business functions and stakeholder groups. Establish refinement loops through data and capability delivery. Quickly adapt to business demands and onboarding of new datasets and domains. Ensure stability/optimization for ever-changing business needs.
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FlexiFrame™ Multi-Domain CoE Program Framework
R E A L I Z E S U S T A I N
R E F I N E M E N T L O O P
R O A D M A P
Program Governance • Communication Planning • Steering & Stakeholder Alignment • Vision & Roadmap
People & Roles • Organization & Role Definition • Change Management & User Experience • Training & Enablement Planning
Delivery Management • Cross-Project Demand Planning • Release Strategy • Business Request Funnel
Platform & Tools • Platform Service Model • Capability Driven • Run & Delivery Alignment
Accelerating Time-To-Value for MDM
Current State • Project Mindset • UndefinedGovernance • Reactive Management • IT Driven • Single Domain
MDM CoE State • Business Demand-Driven • Data-Driven Experience Delivery • OCM and Adoption • Continuous Stakeholder Feedback Loop
P R O G R A M M A N A G E M E N T
P H A S E D E L I V E R Y
Analyze & Define Blueprint Architect &
Design Build Test & Validate Deploy Stabilize
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Build for the Future of MDM: Cloud and the MDM CoE Operating Model
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MDM Program & Cloud Considerations
Full-Program Support Look at sustainable operations: program level, project request, incident, problem, and change management
Adaptive Responsiveness Cloud-scalable platforms, ITIL-driven and Agile processes for effective collaboration
Increased Bandwidth Intelligent Resourcing: Allow focus for strategic initiatives by optimizing right resources on right issues
Value Realization Ensure consistent and repeatable mechanisms to deliver new capabilities to the business and IT
Single Point of Accountability Assigned MDM Platform Owner and/or Service Delivery Manager partnered with stakeholders as a single point of contact
Reliable Support from Platform Specialists Platform experts to ensure up-time and responsiveness your cloud architecture and integration services, cross-discipline knowledge base and experience
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Critical Team Utilization
As an organization focused on Enterprise Data Solutions, Infoverity has defined these teams as critical to our clients’ success.
Varia
ble
Allo
catio
n Co
nsist
ent
Allo
catio
n
Significant fluctuation in demand based upon business and project cycles.
As an organization focused on Enterprise Data Solutions, Infoverity has defined these teams as critical to our clients’ success.
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MDM CoE Best Practices
Do The Right Things Well • Solidify Governance and Best Practices • Ensure Consistent Resource Availability & Skills • Increase Delivery Efficiency (Frameworks/Reuse) • Optimize Data Quality & Delivery • Position the Business for Growth • Enable Knowledge Dissemination • Manage Change & User Adoption
19 © 2020 Infoverity, Inc. All Rights Reserved. 19© 2020 Infoverity, Inc. All Rights Reserved.
Questions? Steve Ruff Global Practice Director, Product Solutions Group [email protected]
Adam Sigg Global Practice Director, Customer Solutions Group [email protected]
ENTERWORKS MDM VIRTUAL CONFERENCE Join us for Upcoming Webinars in the Everything MDM Virtual Conference Series
enterworks.com/virtual-conference-mdm/
Building Your MDM Journey – Everything From Aligning Data with Business Objectives to Use Cases and More
Multi-Domain MDM: 5 Key Ingredients of a Successful MDM Program
MDM Implementation Styles – Learn the Differences Between Them and Which Style Works Best for Your Organization
April
28 April
29 April
30
Week 6: Best Practices and Workshops
Presented by Adam Sigg and Steve Ruff of Infoverity
Presented by Rusty DiNicola of Pivotree
Presented by Ramesh Prabhala of IntelliTide
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