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Building Trust Online,Sharing Offline
Thursday, March 31, 2011
Thursday, March 31, 2011
The average power drill gets used for 12 mintues in its
entire lifetime.
Thursday, March 31, 2011
Thursday, March 31, 2011
...the rapid explosion in swapping, sharing, bartering, trading and renting being reinvented in ways relevant to the Facebook age.
Collaborative Consumption
Thursday, March 31, 2011
The Trust Hormone, Scientific American June 2008Thursday, March 31, 2011
Thursday, March 31, 2011
The Trust Hormone, Scientific American June 2008
•Trust is innate
•Trust important to happiness and well-being
•Trust essential to connected, safe communities.
•Correlation between trust and economy
Thursday, March 31, 2011
jordanmac101
Thursday, March 31, 2011
Thursday, March 31, 2011
srippon
Thursday, March 31, 2011
Bombardier
Social Media is Social
Thursday, March 31, 2011
The New Sharing Economy study published by Latitude Research & Shareable.net
Text
78% felt that sharing online has made them more open to the idea of sharing with strangers.
75% predicted that their offline sharing will increase in the next 5 years.
Thursday, March 31, 2011
Photo by Cris Dobbins
Thursday, March 31, 2011
Trust• VULNERABILITY - the willingness of one party
(trustor) to be vulnerable to the actions of another party (trustee);
• CONFIDENCE - reasonable expectation of the trustor that the trustee will behave in a way beneficial to the trustor
• RISK of harm to the trustor if the trustee will not behave accordingly; and
• LACK OF CONTROL - the absence of trustor's enforcement or control over actions performed by the trustee.
Thursday, March 31, 2011
Trust• VULNERABILITY - the willingness of one party
(trustor) to be vulnerable to the actions of another party (trustee);
• CONFIDENCE - reasonable expectation of the trustor that the trustee will behave in a way beneficial to the trustor
• RISK of harm to the trustor if the trustee will not behave accordingly; and
• LACK OF CONTROL - the absence of trustor's enforcement or control over actions performed by the trustee.
Thursday, March 31, 2011
divemasterKing2000
Thursday, March 31, 2011
What is most important to building trust in a sharing community?
Thursday, March 31, 2011
1. The belief that people are inherently trustworthy.
Christopher LukezikMarketing
People are fundamentallygood and trusting.
Thursday, March 31, 2011
Thursday, March 31, 2011
2. Social Profiles
Thursday, March 31, 2011
Shelby ClarkFounder & CEO
People who use RelayRides love that the
car belongs to a real person.
2. Social Profiles
Thursday, March 31, 2011
3. Peer Reviews
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Thursday, March 31, 2011
4. Tribes / Groups
John ZimmerFounder & COO
People are tribal. We are working with
smaller networks so we can leverage trust that
already exists.
Thursday, March 31, 2011
Thursday, March 31, 2011
Thursday, March 31, 2011
5. Reduce Friction
Micki KrimmelFounder & CEO
Make the hard stuff easy
Thursday, March 31, 2011
Thursday, March 31, 2011
Thursday, March 31, 2011
Building Trust Online, Sharing Offline
1. The belief that people are inherently trustworthy.
2. Social Profiles
3. Peer Reviews
4. Tribes / Groups\
5. Reduce frictionThursday, March 31, 2011
Neal GorenfloFounder & Publisher
Trust provides access, wealth and freedom.
When you build a community and you commit to them,
the worldopens up to you.
Thursday, March 31, 2011
jordanmac101
Thursday, March 31, 2011
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