BUILDING TARGETED PROFESSIONAL COMMUNITIES
BEST PRACTICES AND CASE EXAMPLES
#SLA2011#ProQuest
Join the dialogue!
ABOUT OUR PANEL
MODERATOR:
• Andy WeissbergManaging Partner, Digital Publishing Partners, LLC.http://twitter.com/andyweissberg
201.906.2967 / [email protected]
PANELISTS:
• Jeff LangCommunity Manager, GradShareN. A. Operations Manager, RefWorks (ProQuest)
• Darrell GunterChief Commercial Officer, American Institute of Physics
IMAGINE IF THESE GUYS HAD HASHTAGS, BLOGS & WALLS…
TOGA! TOGA! TOGA! http://animalhouse.com/events
John “Bluto” Blutarsky376,213 Followers2,736 Friends
The ways we find, consume and use information keeps changing…
SOCIAL MEDIA USE BY FACULTY
Source: Pearson Social Media Survey 2011
BARRIERS OF SOCIAL MEDIA ACCORDING TO FACULTY
Source: Pearson Social Media Survey 2011
Communities of practice help individuals bridge the gap between knowing what and knowing how.
-(Duguid 2005)
TARGETED PROFESSONAL COMMUNITIESWHY WE PARTICIPATE
• Formed by people who engage in a process of collective learning in a shared domain of human endeavor
• Share common concerns• Problem-solve• Harmonize mindshare and build consensus
• Members deepen their knowledge or expertise through interaction (“Social Capital”)
• Links to resources• Insights, opinions and advice
SUCCESSFUL PROFESSIONAL COMMUNITIES
MORE ABOUT THE PEOPLE VS. THE TECHNOLOGY
…How They Behave…And Who They Trust
COP ECOSYSTEM BEHAVIOR
occasional
transactional
peripheral
active
facilitator
core group
lurkers
leaders
outsiders
experts
beginners
COMMUNITIES REQUIRE LEADERSHIP
• Establishes mission/vision
• Responsible for governance & enforcement
• Fosters dialogue
• Manages and resolves conflicts
• Moderates
• Keeps up-to-date
COMMUNITY ARCHETYPES
In a perpetual personal duel. Generally don’t menace anyone
except each other.
Duelsists
http://redwing.hutman.net/~mreed/warriorshtm/duelists.htm
COMMUNITY ARCHETYPES
For Ego, the discussion forum is all about him,
and he regards discussions that stray
from that topic as trivial dalliances.
Ego is one the fiercest of all the Warriors and will fight to the death when
attacked
Ego
http://redwing.hutman.net/~mreed/warriorshtm/ego.htm
COMMUNITY ARCHETYPES
Filibuster
Attempts to influence the forum simply by holding the floor. His
monotonous hectoring and
prodigious output of verbiage rapidly clears the field of
other users
http://redwing.hutman.net/~mreed/warriorshtm/filibuster.htm
COMMUNITY ARCHETYPES Big Dog and Me Too
Big Dog is a bully who doesn't hesitate to use his superior strength to intimidate other combatants.Me-Too will join the attack. Me-Too is far too weak and insecure to engage in single combat.
http://redwing.hutman.net/~mreed/warriorshtm/bigdogmetoo.htm
• Numerous types of platforms available
• Define (and document) your requirements
• Key functions
• Manage membership• Moderator / administrator controls• Workgroups, SIGs• Enforce policy and governance
• Integrate social toolsets to achieve continuous virality• Sharing APIs• E-mail alerts
• Deploy, manage and moderate content• User/member generated• Third-party sources (RSS Feeds)
• Foster participation and interaction• By and between members• Blogs, links, discussion forums
• Metrics & Measurement
CHOOSING A COMMUNITY PLATFORM
SO LET’S HEAR FROM OUR PANELISTS!
BEST PRACTICES AND CASE EXAMPLES
Top Related