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Building An Application On The SugarCRM Platform
John Mertic
Who Am I?
● John Mertic● Contact Info
● http://jmertic.wordpress.com● Twitter: @jmertic● [email protected] ( SugarCRM )● [email protected] ( PHP )
● Community Manager for SugarCRM● http://www.sugarcrm.com● http://developers.sugarcrm.
com/wordpress● Twitter: @sugarcrmdev
©2012 SugarCRM Inc. All rights reserved.
My books
3/24/2011 @2012 SugarCRM Inc. All rights reserved.
http://amzn.to/enioPVhttp://t.co/UFRHNSO
What is CRM?
Why is SugarCRM different?
What is the future of CRM?
Why build on SugarCRM?
Customer Relationship Management
What is CRM?
©2012 SugarCRM Inc. All rights reserved.
CRM is about Customers
©2012 SugarCRM Inc. All rights reserved.
CRM is about Growing and Retaining Customers
©2012 SugarCRM Inc. All rights reserved.
SugarCRM: The World’s Fastest Growing CRM Company
● Business● Leading provider of Open Source CRM Software● Founded April 2004 in Cupertino, California ● Europe Head Office in Munich, Germany● IBM Global Alliance Partner
● Market Traction● Award winning products● 3rd largest global CRM Provider● 1M users, 80,000+ organizations● 400+ partners on five continents
● Fastest Growing ● 118%+ billings growth Q1 2012 over Q1 2011● > 11 Million downloads ● 2,500+ New customers in 80 countries
Leader Position in CRM for Midmarket - June 2010
©2012 SugarCRM Inc. All rights reserved.
Sugar Editions
©2012 SugarCRM Inc. All rights reserved.
What makes Sugar different?
©2012 SugarCRM Inc. All rights reserved.
We Believe in Putting the User First
©2012 SugarCRM Inc. All rights reserved.
We Believe in an Open Cloud
©2012 SugarCRM Inc. All rights reserved.
We Believe in an Open Ecosystem
Integrations Social
CloudMobile
SugarCRMOpen Ecosystem
©2012 SugarCRM Inc. All rights reserved.
OW2 Ecosystem
©2012 SugarCRM Inc. All rights reserved.
What does the future of CRM look like?
©2012 SugarCRM Inc. All rights reserved.
Where is CRM going?
x AnythingRelationship Management
©2012 SugarCRM Inc. All rights reserved.
Where is CRM going?
xRM is about Connections
©2012 SugarCRM Inc. All rights reserved.
Where is CRM going?
xRM is about Building and Fostering Connections
©2012 SugarCRM Inc. All rights reserved.
Why not just use one of the million existing web frameworks?
©2012 SugarCRM Inc. All rights reserved.
Evolution of Web Development
©2012 SugarCRM Inc. All rights reserved.
The future is open standards for interoperability
©2012 SugarCRM Inc. All rights reserved.
So what does SugarCRM give you?
©2012 SugarCRM Inc. All rights reserved.
Modular Design
Source: http://nl.wikipedia.org/wiki/Bestand:Puzzle-piece.jpg
MVC Framework
©2012 SugarCRM Inc. All rights reserved.
Metadata Driven Views
©2012 SugarCRM Inc. All rights reserved.
User Authentication and Access Control
©2012 SugarCRM Inc. All rights reserved.
External Services Integration
©2012 SugarCRM Inc. All rights reserved.
Web Services API
©2012 SugarCRM Inc. All rights reserved.
Ease of Administration
Source: http://www.flickr.com/photos/44124284912@N01/428051636
Easy to use developer tools
Source: http://www.flickr.com/photos/skistz/398429879
Upgrade safeness
©2011 SugarCRM Inc. All rights reserved. Source: http://www.flickr.com/photos/christianacare/5124005356
Resources
©2012 SugarCRM Inc. All rights reserved.
http://www.sugarforge.org
http://amzn.to/enioPV
http://t.co/UFRHNSO
Questions?
@2012 SugarCRM Inc. All rights reserved.
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