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Transformationin the Digital Age."Digital Transformation Meeting!November 19, 2014
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1A Digital First World
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There’s a new world order
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With tons of opportunity for all
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Voters. Influencers. Moms. Donors. Volunteers. Activists. Millenials. Networkers. Do -Gooders. Sharers.Organizers Influencers. GenXers. Mover"GenXers, & The
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2Blue State Digital
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We got our start on the campaign trail
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Today, we work with the world’s leading nonprofits, foundations, and brands...
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c
..to build and mobilize communities to take action."
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30,000,000,000 "$1,900,000,000"
228,500,000"600"
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Results
emails sent"dollars raised"actions taken"websites built"Presidents elected
We help our clients create change—in their organizations, in the marketplace, and in society.
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Mission
Today we want to discuss how to evolve your organization to leverage digital easily and effectively.
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Transforming your relationships
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3Why is it so hard?
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88% of execs said “yes” when asked if their organization was undergoing a formal digital transformation in 2014.
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25% had mapped out digital customer journey and had clear understanding of touchpoints.
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So, you aren’t alone if you haven’t started working on a digital strategy transformation."!
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Silo’d teams"Legacy technology"Inaccessible data"Culture"
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Common Challenges
Silo’d teams"Legacy technology"Inaccessible data"Culture"
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Common Challenges
Silo’d teams"Legacy technology"Inaccessible data"Culture"
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Common Challenges
Silo’d teams"Legacy technology"Inaccessible data"Culture"
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Common Challenges
Silo’d teams"Legacy technology"Inaccessible data"Culture"
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Common Challenges
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4Transforming your organization
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Give digital a seat at the table
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Focus relentlessly on user experience
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Create lean, nimble teams
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Build systems where tech gets out of the way
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