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PRESENTATION OBJECTIVES
At the end of this presentation you will be able to:
• Understand your role in innovation
• Build a culture of creative and innovative thinking
• Set innovation targets
• Identify types of innovation
• Research trends and competition
• Generate ideas
• Collect information to support your ideas
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IDENTIFY OPPORTUNITIES TO DO THINGS BETTER
What is innovation?
• Making changes to something that is already established
• The application of better solutions that meet new
requirements
• The catalyst to growth
• Should be part of a continuous improvement cycle
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Company employees are likely to have ideas and potential
solutions to existing problems they face on a regular basis they
are often a valuable asset when looking at opportunities for
innovation.
You as a worker or employee should try to incorporate
innovation into your “everyday” work.
Link your efforts to the business:
• Mission statement
• Vision
• Core values
YOUR ROLE AS AN EMPLOYEE IN WORKPLACE INNOVATION
Q 1
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YOUR ROLE IN INNOVATION
If you have an idea for innovation, you should always:
• Include others who need to know about it and who needs to be
involved
• Be able to show how it will help your organisation
• Follow procedures in your organisation for presenting new ideas
• Accept that the final decision may not be yours
• Implement changes only when you have approval to do so
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Innovation is a time-consuming and continuous process. It is important
that the environment in which it takes place:
• Is supportive and open
• Encourages creative thinking and expression
• Rewards success
• Does not dismiss ideas that are perceived to fail
• Has a vision for change
• Is able to fight the fear of change and failure
• Prepared to break some rules (not illegal mind you!)
• Tests ideas, not just talks about them
• Is dynamic and collaborative
BUILDING A WORK CULTURE OF INNOVATION AND CREATIVITY
Q 2
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You may find it useful to benchmark your business against
other similar businesses in your industry or sector, in order to
try and understand the impact and benefits of your
innovation.
Always make sure your innovation targets are SMART:
When the SMART method is used an action plan is created to
identify what will happen, how it will happen, when it will
happen, who has responsibility and how the outcome will be
measured
INNOVATION TARGETS
Specific Measureable Achievable Relevant Time bound
.
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TYPES OF INNOVATION IN BUSINESS
Businesses can take a number of different approaches to
innovation.
Usually, this depends on the time and money available and
the business strategy. These approaches can be part of a
continuous cycle or used on a more ad-hoc basis, depending
on your needs.
Before successful improvements of changes can be made it is
important to ask:
What needs to be changed?
Why does it need to be changed?
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TYPES OF INNOVATION Most companies have opportunities for both reactive and
proactive innovation.
Reactive innovation
• Innovation that waits for a good idea to be presented
• The classic reactive innovation technique is a suggestion box or an email address
• The organisation expects ideas to be sent in and then reacts to those it considers good ideas
Proactive innovation
• Is an approach that constantly seeks to find great ideas and to sponsor ideas
• Proactive innovation means constantly defining new opportunities and challenges and using ideas generated to attempt to create new products and services based on those challenges
Q 3
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TYPES OF INNOVATION
Within the proactive innovation strategy there are two more ways of
looking at innovation, sometimes the best approach can be to
combine radical and incremental innovation.
Incremental innovation
•Focuses on making modest improvements to existing processes, products or services
•This could be anything from tightening up an existing workflow by automating some of the process, to improving your website in order to make self-service easier, thus reducing the number of customers coming to you through more costly and time-consuming channels
Radical innovation
• Involves creating a completely new process or product in response to a market need or opportunity
•Tend to come about as a result of research and development into a specific issue or problem
•Make use of new technology•Often seen as “breakthrough” innovations, some of which can change the entire way an organisation operates and, on occasion, can result in a new product or service that impacts an entire market sector
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There will be opportunities for innovation in your role in the workplace, be
prepared to respond to opportunities.
Innovative thinking sets you and your colleagues up to be able to respond
to these new opportunities.
Innovative ideas generally fall into the following categories:
INNOVATION IN BUSINESS
Processes and procedures
Work practices or services
Changes in the physical
environment
Storage or maintenance procedures
Team communication
New technology
New customer base Staff changes Job role
changes
See your eBook for more information
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Research your market and customers
• Find out what products or services customers want and what they
currently cannot get - concentrate innovation in these areas
• Study the market to spot existing trends and target any that can
be exploited
• What are your competitors doing? Can you apply their successful
processes to your business, or avoid the things they are not doing
well (and which you could do better)
• Consider investing in a dedicated research and development team
• Review your existing processes to see if there is anything you
could do better
TRENDS AND COMPETITION
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IDEA GENERATION
There are many different ways to generate new ideas. Importantly,
no idea is a bad idea.
Methods commonly used by organisations include:
• Brainstorming
• Mind mapping
• Creative thinking
• Scenario writing
See your eBook for more information
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GATHER INFORMATION
So you have an idea. You have determined an opportunity that
could benefit from your idea or innovation, you know what
process your organisation needs you to follow. What now?
• Gather as much information as possible regarding your idea
or ideas. Research thoroughly before suggesting it to your
organisation. Sources and types of information may include:
Q 4
Sources
•Customers and employees •The internet or intranet •Organisational documents •Industry sources •Suppliers catalogues•Sales representatives •Media
Information
•Examples of similar approaches in other businesses, contexts or organisations
•Media articles about similar ideas•Notes about how the idea could improve efficiency or service levels
•Pricing information
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INFORMATION TO SUPPORT YOUR IDEA
• Many problems are similar across organisations and
industries, research these possibilities before designing
new solutions to benefit from their experience
• Use media or internal notes to help generate
improvement ideas and provide information
• Even a story about an unrelated industry can provide
information and trigger an idea to improve processes,
products or services
• If your idea requires any financial investment, seek
quotes - this helps indicate whether the idea is
feasible or within budgetary restrictions, it also
provides all the information you will need to gain support
for your idea
Do not reinvent the
wheel!
Do not go to your boss
with an idea and no
information to support your idea!
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INFORMATION TO SUPPORT YOUR IDEA
The reasons for change Possible solutions Supporting
information What you
recommend
After compiling your research, review it for:
• Currency - Relevance - Suitability - Likelihood of achieving change
Having more than one idea to solve a problem is helpful because:
• Not all ideas may be practical
• A short-term solution may be required while a permanent solution is
developed
• More than one idea may need to be implemented
• A solution may not be successful
Consider your process when presenting your ideas for consideration.
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PRESENTATION SUMMARY
Now that you have completed this presentation you will be able to:
• Understand your role in innovation
• Build a culture of creative and innovative thinking
• Set innovation targets
• Identify types of innovation
• Research trends and competition
• Generate ideas
• Collect information to support your ideas
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