1
BRIC B2C E-COMMERCE MARKETS 2016 PUBLICATION DATE: MARCH 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS
PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS
2
2
PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
BRIC B2C E-Commerce Markets 2016
Market Report
B2C E-Commerce
BRIC
China, Russia, Brazil, India
English
PDF & PowerPoint
101
PRICES* Single User License:
Site License:
Global Site License:
€ 1950 (exc. VAT)
€ 2925 (exc. VAT)
€ 3900 (exc. VAT)
QUESTIONS
ANSWERED
IN THIS REPORT
Which of the BRIC countries has the fastest growing B2C E-Commerce market?
How is online retail predicted to evolve across the BRIC markets?
How many people shop online in BRIC countries and what do they buy?
Which important B2C E-Commerce trends evolve in the countries of BRIC?
Who are the leading B2C E-Commerce market players in these countries?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
BRIC B2C E-COMMERCE MARKETS 2016
3
THE BRIC COUNTRIES CONTINUE TO LEAD IN B2C E-COMMERCE GROWTH
The emerging markets of Brazil, Russia, India and China, known together as BRIC, are
predicted to stay ahead of the major advanced E-Commerce markets in terms of sales growth
through 2019, according to research findings cited in a new report by yStats.com. Only in China is
the online share of total retail sales large by international standards, while in Brazil, India and
Russia it remains below 5%, indicating high potential for further growth. India is projected to
become the growth champion among the BRIC markets through 2019, with its high double-digit
growth rate overtaking the lead position from China.
China is the largest of the four markets both in B2C E-Commerce sales and number of
online shoppers, yStats.com’s report also reveals. Though sales growth in China has decelerated
from the triple-digit rates it was demonstrating a few years ago, the country is still predicted to
grow faster than Brazil or Russia. Internet penetration on the country’s gigantic population was
just above 50% last year and only about half of Internet users made purchases online. India has
even smaller Internet and online shopper penetration rates, approximately half of that of China’s,
and a B2C E-Commerce’s share of retail sales at a tiny percentage, which would allow it to show
higher growth rates.
The economies of both Brazil and Russia are going through a difficult phase, but B2C E-
Commerce sales are growing nonetheless, as the publication by yStats.com further
demonstrates. Online shoppers in these countries are showing an increasing interest in cross-
border purchases on Asian E-Commerce platforms, especially those of China, thus connecting the
BRIC online markets not only by growth, but also by cross-border sales flow. Another market
trend, strong across all four countries, is the rising share of M-Commerce, as mobile devices gain
a higher share of Internet traffic.
The competition in BRIC B2C E-Commerce markets features both local and international
companies, according to the research findings of yStats.com. China’s Alibaba Group continues to
lead online retail in China with its Tmall brand, while its AliExpress cross-border platform is also
popular in Brazil and Russia. Home-grown companies Flipkart and Snapdeal hold strong positions
in India’s market, while in Brazil the major local player is B2W Digital and in Russia the largest
online mass merchant is Ulmart.
BRIC B2C E-COMMERCE MARKETS 2016
4
MANAGEMENT SUMMARY
INTERNATIONAL COMPARISONS
E-Commerce Sales in the BRIC Countries and in Top 10 Countries by E-Commerce Sales, in USD billion, 2014 -
2019f
B2C E-Commerce Sales in the BRIC Countries, by Country, in USD billion, 2009, 2014 & 2019f
B2C E-Commerce Share of Total Retail Sales in the BRIC Countries, by Country, in %, 2014 & 2019f
Internet Penetration in the BRIC Countries, by Country, in % of Individuals, 2014
Number of Online Shoppers in the BRIC Countries, in millions, and Penetration, in % of Internet Users, 2015e
CHINA
3.1 OVERVIEW
B2C E-Commerce Overview and International Comparisons, September 2015
3.2 TRENDS
B2C E-Commerce Trends Overview, August 2015
M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 -
2018f
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
3.3 SALES & SHARES
Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014
B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f
B2C E-Commerce (incl. C2C) Share of Total Retail Sales, by Comparative Estimates, in %, 2013 - 2019f
3.4 USERS & SHOPPERS
Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
Number of Online Shoppers, in Millions, and in % of Internet Users, 2010 – 2014 & June 2015
3.5 PRODUCTS
Product Categories Purchased Online in the Previous 3 Months, in % of Online Shoppers, February 2015
Average Annual Online Spending and Number of Online Purchases, by Product Category, February 2015
3.6 PAYMENT
Online Payment Methods Used, in % of Online Payment Users, 2014
BRIC B2C E-COMMERCE MARKETS 2016
1
2
3
TABLE OF CONTENTS (1 OF 5)
5
5
CHINA (Cont.)
3.7 DELIVERY
Overview of B2C E-Commerce Delivery, September 2015
Main Considerations When Buying Online, incl. Delivery, in % of Online Shoppers, 2014
3.8 PLAYERS
B2C E-Commerce Player Overview, September 2015
B2C E-Commerce Sales of Top 10 B2C E-Commerce Companies by Market Share, in CNY billion, 2014
Breakdown of B2C E-Commerce Market Share by GMV, in %, 2014 & Q2 2015
RUSSIA
4.1 OVERVIEW
B2C E-Commerce Overview and International Comparisons, December 2015
4.2 TRENDS
B2C E-Commerce Trends Overview, December 2015
Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels
and Average Check, 2013 & 2014
Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and
Total, October 2015
4.3 SALES & SHARES
Historic B2C E-Commerce Sales, in RUB billion, by Comparative Estimates, 2009 - 2014
B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f
4.4 USERS & SHOPPERS
Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015
Number of Online Shoppers, in millions and in % of Internet Users, 2013 & 2014
Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant
Group, November 2014
4.5 PRODUCTS
Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
B2C E-Commerce Sales by Product Categories, in RUB billion, 2013 & 2014
BRIC B2C E-COMMERCE MARKETS 2016
TABLE OF CONTENTS (2 OF 5)
4
3
6
6
RUSSIA (Cont.)
4.6 PAYMENT
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
4.7 DELIVERY
Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014
4.8 PLAYERS
B2C E-Commerce Players Overview, December 2015
Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in
thousands, Average Check, in RUB, and Main Product Category, H1 2015
BRAZIL
5.1 OVERVIEW
B2C E-Commerce Overview and International Comparisons, March 2016
5.2 TRENDS
M-Commerce Share of Total E-Commerce Transactions, in %, 2015 & 2016f
Websites Used to Choose an Online Shop, in % of Frequent Online Shoppers, 2014
Global Regions Purchased from in Cross-Border Online Shopping, in % of Online Shoppers, October 2015
5.3 SALES & SHARES
B2C E-Commerce Sales, by Comparative Estimates, in USD billion and in BRL billion, and CAGR, in %, 2014 -
2019f
B2C E-Commerce Share of Total Retail Sales, in %, 2014 - 2019f
5.4 USERS & SHOPPERS
Internet Penetration, in % of Individuals, 2010 - 2014
Online Shopper Penetration, in % of Internet Users, 2014 - 2019f
Number of Online Shoppers, in millions, and CAGR, in %, by Comparative Estimates, 2014 - 2019f
Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, 2014
5.5 PRODUCTS
Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 & 2015e
BRIC B2C E-COMMERCE MARKETS 2016
TABLE OF CONTENTS (3 OF 5)
5
4
7
7
BRAZIL (Cont.)
5.6 PAYMENT
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
5.7 DELIVERY
Willingness to Pay Additionally for Faster Shipping, in % of Online Shoppers, Q4 2014 & Q1 2015
Logistics Services Used, in % of Online Retailers, 2013 & 2015e
5.8 PLAYERS
B2C E-Commerce Players Overview, March 2016
Overview of Top 15 E-Commerce Companies, by Revenues, incl. E-Comm. Websites, Company Type, Category,
Gross E-Commerce Revenues, Total Revenues, and E-Commerce Share of Revenues, 2014
Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, July 2015
INDIA
6.1 OVERVIEW
B2C E-Commerce Overview and International Comparisons, September 2015
6.2 TRENDS
B2C E-Commerce Trends Overview, September 2015
M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f
Usage of Digital Devices and Social Media Before, During and After Purchase, in % of Urban Consumers,
February 2015
Breakdown of Likelihood of Following a Brand on Social Media, in % of Urban Internet Users, March 2015
6.3 SALES & SHARES
Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014
Forecasts of B2C E-Commerce Sales excl. Travel, in USD billion, by Comparative Estimates, 2014 - 2020f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
6.4 USERS & SHOPPERS
Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
Online Shopper Penetration, in % of Internet Users, 2014 & 2018f
5
6
BRIC B2C E-COMMERCE MARKETS 2016
TABLE OF CONTENTS (4 OF 5)
8
8
INDIA (Cont.)
6.5 PRODUCTS
Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, 2014
Breakdown of Product Categories Most Purchased Online, in % of Online Shoppers, August 2015
6.6 PAYMENT
Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014
6.7 DELIVERY
Overview of B2C E-Commerce Delivery, September 2015
6.8 PLAYERS
B2C E-Commerce Player Overview, September 2015
Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015
Breakdown of the Preferred E-Commerce Brands, by First Choice and Second Choice, in % of Online
Shoppers, August 2015
BRIC B2C E-COMMERCE MARKETS 2016
TABLE OF CONTENTS (5 OF 5)
6
9
9
BRIC B2C E-COMMERCE MARKETS 2016
REPORT-SPECIFIC SAMPLE CHARTS
10
GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business reports,
business and company databases, journals, company registries, news
portals and many other reliable sources. By using various sources we
ensure maximum objectivity for all obtained data. As a result,
companies gain a precise and unbiased impression of the market
situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided
on every chart. It is possible that the information contained in one
chart is derived from several sources. If this is the case, all sources
are mentioned on the chart.
The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions
may vary among sources, exact definition used by the source (if
available) is included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action Title,
which summarizes the main idea/finding of the chart and a Subtitle,
which provides necessary information about the country, the topic,
units or measures of currency, and the applicable time period(s) to
which the data refers. With respect to rankings, it is possible that the
summation of all categories amounts to more than 100%. In this case,
multiple answers were possible, which is noted at the bottom of the
chart.
Report Structure
Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary (summarizing
main information contained in each section of report) and report
content (divided into sections and chapters). When available, we also
include forecasts in our report content. These forecasts are not our
own; they are published by reliable sources. Within Global and
Regional reports, we include all major developed and emerging
markets, ranked in order of importance by using evaluative criteria
such as sales figures.
Notes and Currency Values
If available, additional information about the data collection,
for example the time of survey and number of people surveyed, is
provided in the form of a note. In some cases, the note (also) contains
additional information needed to fully understand the contents of the
respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in
the Action Title, the EUR values are also provided in brackets. The
conversions are always made using the average currency exchange
rate for the respective time period. Should the currency figure be in
the future, the average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR BRIC B2C E-COMMERCE MARKETS 2016 REPORT
Report Coverage
This report covers the B2C E-Commerce markets in Brazil,
Russia, India and China, known as BRIC. It includes relevant
information about international comparisons, B2C E-Commerce sales
and shares, Internet users and shoppers, products, payment
methods, delivery and players.
Report Structure
The international comparisons chapter opens the report,
with multiple comparisons of the BRIC countries that concern criteria
related to B2C E-Commerce, such as B2C E-Commerce sales and
growth rate, share of retail, Internet and online shopper penetration.
The rest of the report is divided by countries. The countries
are presented in the order of descending B2C E-Commerce sales.
Each country chapter starts with an overview of the
development of B2C E-Commerce in the respective country, also
featuring international comparisons.
Next, the “Trends” section includes an overview of market
trends, such as cross-border B2C E-Commerce, M-Commerce, social
commerce and online price comparison.
The section “Sales & Shares” covers the development of B2C
E-Commerce sales, including forecasts where available. Furthermore,
this section shows the development of the B2C E-Commerce’s share of
total retail sales.
In the “Users & Shoppers” section, information about
Internet penetration and online shoppers is included.
Afterwards, the section “Products” shows the leading product
categories purchased online.
The next section, “Delivery”, covers information related to
delivery in online shopping, such as the importance of delivery-related
factors to online shoppers.
Furthermore, the “Payment” section covers the payment
methods most used by online shoppers and other related information.
Finally, the “Players” section includes information about the
leading E-Commerce players, such as online and multichannel retailers
and marketplaces, including rankings.
BRIC B2C E-COMMERCE MARKETS 2016
11
UPCOMING RELATED REPORTS
Russia B2C E-Commerce Market 2015 December 2015 € 950
China B2C E-Commerce Market 2015 September 2015 € 950
India B2C E-Commerce Market 2015 September 2015 € 950
Latin America B2C E-Commerce Market 2016 March 2016 € 1,950
Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
Europe B2C E-Commerce Market 2016 February 2016 € 2,950
CIS B2C E-Commerce Market 2015 January 2016 € 2,450
North America B2C E-Commerce Market 2015 November 2015 € 950
Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
Global Online Payment Methods: Full Year 2015 February 2016 € 2,950
Global B2C E-Commerce Delivery 2015 October 2015 € 2,950
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950
REPORT
PUBLICATION
DATE
PRICE*
Turkey B2C E-Commerce Market 2016
Global B2C E-Commerce Market 2016
Quarter 1 2016
Quarter 2 2016
€ 950
€ 4,950
BRIC B2C E-COMMERCE MARKETS 2016
12
13
14
15
16
Top Related