Brandwatch Masterclass IIBenchmarking Against Competitors
Joakim Nilsson, Managing Director, SCRM Cloud
Twitter @JoakimNilsson
How do you benchmark your brand?
…when you have a lot of competitors?
What you’ll learn today:How to benchmark share-of-voice metrics across brands
Mention Volume
Page Types
Published vs.
Earned Mentions
Custom Categorie
s
How do we do it?Benchmark mention volume across brands
Mention Volume
Page Types
Published vs.
Earned Mentions
Custom Categorie
s
Mention volume across brands and over time
Stacked chart– comparing mention volume
%-chart – Comparing relative share-of-voice
How do we do it?Benchmark mention volume across brands
Mention Volume
Page Types
Published vs.
Earned Mentions
Custom Categorie
s
Page Types
Understanding your competitions social buzz across page types
How do we do it?Benchmark mention volume across brands
Mention Volume
Page Types
Published vs.
Earned Mentions
Custom Categorie
s
Custom Categorie
s
Benchmarking volume of sports related social buzz across brands
Benchmarking volume of sports related social buzz across brands
How do we do it?Benchmark mention volume across brands
Page Types
Published vs.
Earned Mentions
Custom Categorie
s
Mention Volume
Understand if the social buzz around a brand is published by the brand themselves or their
audience
Q&ALet’s stay in touch via Twitter @JoakimNilsson
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