Branding with Color
REVIEWBrand Advertising - advertising that aims to build an image.Brand - is the accumulation of all the tangible and intangible qualities of a company, product, or product line.
• Name, logo, slogan, designs, attitude, personality
Brand Character - rational and emotional elements
What’s in a color?A lot, really.
Your favorite color…is irrelevant.
The right color is completely relevant to your company, your audience, and your
brand.
Do any of these colors look familiar?
Do any of these colors look familiar?
BLUE• Cool color•Moves away from you•Needs relief• Respect and responsibility• Authority• Tranquilizing• Elongates times• Trusted
BLUE
GREEN•Natural• Peaceful, relaxation, serenity• Fast adjustment•Money• Soothes pain• Easy to see
GREEN
GREY• Artistic• Creative•Work longer•Needs accent colors• chameleon
GREY
PINK• Sweet• Intensity• Feminine, girlie• calming
PINK
ORANGE• Informal• Stimulating• Inexpensive• Seasonal connotations and
preferences
ORANGE
WHITE• Delicate, refined• Symbol of purity chastity• Cleanliness• Softens edges between
colors• All white feels forced, empty• Clarity
WHITE
RED• Emotion, stimulation, hot• Raises blood pressure, pulse
and respiratory rate•Measurable cellular recation• Stimulates appetite• Pay more• Lose track of time• Separate gender responses• Improved sense of small
RED
YELLOW• Requires the most visual
processing• Stimulates memory•Warm, inviting, cheerful• Value of money• Draws attention• Loose temper faster
YELLOW
BLACK•Mysterious• Reinforces other colors• Positive and negative effects• Strong authority, powerful• Limited positive décor use• Slimming• Powerful accent
BLACK
PURPLE•Most complex• Tire of it faster•Uncertainty, royalty, dignity•Women accept it universally
PURPLE
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