BRANDING THROUGH WEBSITE & INTERNET
An approach to build a brand in digital world
Point Perfect Technology Solutions www.pptssolutions.com
MAKE BLOGGING A HIGH PRIORITY
Excellent Marketing Tool Write Quality Content Every Week Blog benefit increases as you increase the
publishing frequency
Point Perfect Technology Solutions www.pptssolutions.com
DISTRIBUTE PRESS RELEASE ONCE A MONTH
Easy to create and promotional in nature
Easy way to market your business and boost your online visibility
Point Perfect Technology Solutions www.pptssolutions.com
PROMINENTLY PLACED "CALL TO ACTION”
Use good call to action on website Use call to action in all other marketing material Make sure call to action are prominently
displayed throughout your website
Point Perfect Technology Solutions www.pptssolutions.com
OFFER DISCOUNTS AND DEALS
Every consumer loves a discount. Promote your offers on your social
media profiles and through articles and blog posts.
Point Perfect Technology Solutions www.pptssolutions.com
RUNNING CONTESTS TO BUILD RELATIONSHIPS
Use a good prize or reward to entice customers
Promote your offers on your social media profiles and through articles and blog posts.
Point Perfect Technology Solutions www.pptssolutions.com
Displaying product videos on website is a very effective way to increase sales.
Videos can increase landing page conversion by 80%
Start Using Videos To Market Your Business
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LIST WEBSITE ON POPULAR DIRECTORIES
Local business directories such as Google Plus Local, Bing Local and Yahoo Local are equally important.
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BE ACTIVE ON SOCIAL MEDIAPost few times per weekAdd value for users by sharing content that
is of value to themEngage actively with users – follow, share,
retweet, like content of other usersDon’t just share content from your websiteKeep your profiles up to date and fresh with
new informationPoint Perfect Technology Solutionswww.pptssolutions.com
TRY GOOGLE ADWORDS Google’s pid advertising program Right targeting, the ROI can be easily
noticeable.
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CONSIDER PAID ADVERTISING ON SOCIAL MEDIA
Social networks like Twitter, Facebook and YouTube offer cost-effective advertising options for businesses.
Point Perfect Technology Solutions www.pptssolutions.com
MAKE SURE YOUR SITE IS ACCESSIBLE TO MOBILE USERS
Mobile optimized website is the simplest ways to reach mobile users.
Have a responsive website
Point Perfect Technology Solutions www.pptssolutions.com
LEVERAGE CONTENT MARKETING
Producing and distributing quality content Content marketing can prove a very valuable asset to
your marketing strategy.
Point Perfect Technology Solutionswww.pptssolutions.com
Point Perfect Technology Solutions www.pptssolutions.com