Brand Presentation 3Meaghan Pulliam
I SEE YOU...
LIKE A GIRL
• Continuation of the “Like a Girl” Always Superbowl Campaign from last year
• Young girls & women talk about stereotypes they’ve faced
• Teaming up with TED to start confidence-inspiring educational platform
SMART CAR
• Ad shows little kids swearing like sailors to show that they follow in your footsteps
• Also shows how angry people get when they can’t park bc their car is too big
• Solution to both? Smart Car.
DENVER WATER CONSERVATION
• “You can’t make this stuff”
• Incredible, hand-made, 3D print ads around Denver
• Use colored pencils, crushed soda cans, post-its, legos or yarn in the pieces
• Drives home the fact that water is a non-renewable resources and can’t be replaced
• Extremely eye catching, don’t come across as nagging
VERSUS US
COKE
• New minimalist design from Dubai agency
• Promoting tolerance among nations in the Middle East
• “Labels are for cans, not for people”
• On the fence about this one
• All about minimalism but not totally in love with this idea
DOMINOS
• Emoji ordering
• Lets people with a Dominos account order pizza by tweeting @Dominos the pizza emoji
• Succeeded because it is the touchpoint between creative, technology and a legit business move
• Won Caanes Grand Prix Titanium Award
MAYBE NOT...
MCDONALD'S
• Rom-com-esque commercial
• Follows a blind date from art gallery to bowling to a walk through the park
• Ends with them awkwardly parting ways and they both go to McDonald’s to drown their sorrows
• Coincidentally order the exact same thing and have a meet-cute
• So in all, McDonald’s can save your flailing love life
ANTI-SMOKING
• Pandering to high schoolers
• Ad campaign made completely out of emojis
• Problems:
• 1. takes some effort to decipher
• 2. overkill to use emojis as the only communication for the entire campaign
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