B R A N D I N F O R M A T I O N
News.com.au | Brand Information
We are a multiplatform brand which also publishes across
Facebook, Twitter, Instagram, Apple News, Snapchat and Google Home.
We operate on a true 24/7 cycle with 60+ journalists locally alongside our New York and London newsrooms and the agenda we drive is our own.
Powered by our dedicated team of journalists, news.com.au is an exclusively digital newsroom who publishes its stories across desktop, social, mobile and tablet devices.
We are Australia’s number 1 news siteowning news moments and delivering
them to over 1 million readers everyday.
News.com.au | Brand Information
We find the uniqueangle in stories, frombig global events to
intimate local moments
We balance hard news with funny, inspiring and
quirky stories adding dimension and intrigue
Our approachto news is fromour audience’s
perspective
We take the latest and breaking news and personalise it for
everyday Australians
Colour is compelling. We add intrigue and dimension to us and
our everyday lives
Colour is the counterpoint. We offer balance in the wider Australian media landscape - we are neither black nor
white in our perspective
Colour is contagious. It’s the news you enjoy reading, the news our audience understands and the news they want to share
It’s the news you enjoy reading, the news youunderstand and the news you want to share.
The news in colour
We own news moments.
News.com.au | Brand Information
AUSTRALIA’S #1 NEWS SITE ACROSS ALL DEVICES
2.969 million UAs Jan 2018- Desktop 2,275 millioin UAs Jan 2018- Mobile 1.310 million UAs Jan 2018- Tablet
BIGGEST HOMEPAGEIN THE COUNTRY
MOST ENGAGINGAUSTRALIAN NEWS SITE
#1 in page views with 252.5k #1 page views per person (46)*
#1 NEWS SITE IN AUSTRALIA
5.45 million unique audience each month*
248kavg daily users(Jan 2018)
253k(2017 avg)
29.8kfollowers
490kfollowers
947klikes
LEADING IN KEYDEMOGRAPHICS#1 18-24 age demographic 497k
#1 25-34 age demographic 1.018k #1 35-44 age demographic 1.187k
We are market leadersin reach, audience,and engagement.
Source: Nielsen DRM January 2018
News.com.au | Brand Information
We inform, engage and inspire audiencesacross dedicated content environments.
sport
For breaking national and international sports news we cut through the spin to say what people are thinking, just like being at the pub with mates.
news.com.au/Sport
“It’s everybody’s business” 2,131,000 monthly UA’s
technology
Delivering information beyond gadgets to inform young, tech-literate Australians about design, innovation and science in a cheeky and irreverent way.
news.com.au/Technology
“Where sport comes to life” 1,646,000 monthly UA’s
finance
Get the facts without the jargon. We cover business with a fresh, irreverent perspective and a healthy dose of watercooler conversation.
news.com.au/Finance
“It’s about the journey, not the destination” 2,218,000 monthly UA’s
lifestyle
Modern life is challenging and time is precious. So we deliver lifestyle news and personal stories fast and fresh in an engaging and entertaining style.
news.com.au/Lifestyle
“It’s a fast and curious world” 2,145,000 monthly UA’s
travel
From stepping outside your door, to stepping off a plane, we cover the news, advice & personal stories that inform and inspire your travels.
news.com.au/Travel
“Your lively conversation starter” 1,419,000 monthly UA’s
entertainment
First with celebrity gossip, TV chat, viral videos and top 10s to offer light relief for people wanting to escape the daily grind.
news.com.au/Entertainment
“It’s not just entertainment, it’s entertaining” 2,543,000 monthly UA’s
Source: Nielsen DRM January 2018
News.com.au | Brand Information
We provide the gateway to reach a highly lucrative national audience
Source: Nielsen DRM January 2018 | Source: emma™ conducted by Ipsos MediaCT 12 months ending Dec 17, Nielsen DRM Dec 17
0.4%NT
32%WA
6%SA
2%TAS
32%NSW
2%ACT
19%QLD
33%Mortgagee
26%Home Owner
89%
Grocery Buyers
52%
Parent/Guardian
46%Work Full-Time
46Average age
52%
Social GradeA/B
23%
Household income of over $120k
49%Male Female
51%
5.450 millionTotal monthly audience
News.com.au | Brand Information
We offer compelling marketing solutions for advertisers.
Homepage | Targeted | Display | Native | Integration | Video | Audio
To create a seamless, memorable and market leading branded content experience that delivers measurable and meaningful outcomes for clients
Connecting audiences with great content, on-network and across our social platforms
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