2. Europe does not have to look cheesy (Vas van Lier)
3.
4. Elements included in Brand Image (psicological)
5. Europe as a place of art,philosophy and history.
6. A place that nurtures singularity and differences. 7. And also...
8. Brand Experience (Facts): What has the EU has done so far to be credited with this image?
9. 2)LIFELONG CREATIVE LEARNING 10. 3)BUILDING A EUROPEAN HUB 11. 1) Helping the Mobile
12. Maximizing pluralism and openness. 13. Europe's cultural diversity and its regional distinctiveness increase the Unions creative capacities. 14. 2) LIFELONG CREATIVE LEARNING
15. EU has highlighted important links between creative learning, entrepreneurship and culture by including a strong learning theme in the European Year for Creativity and Innovation. 16. 3) Building a European Hub.
17. Break down artificial boundaries between disciplines: Exhibition curators, companies research departments, schools and universities, organisations, designers and artist. 18. All those compose the fourth dimension of debate and solutions: European Culture-Based Creativity. 19. EU has succesfully managed to lead us firmly from past economies... 20. To the knowledge based society...
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