Brad Levine
Portfolio
Critical Marketing ManagementVision, Leadership, Strategic Planning, Finance,
Administration and Operations Control
Backgrouund
Achieving sales and marketing success in today’s competitive marketplace requires a creative and strategic thinker who has the ability to establish profitable and lasting relationships, increase revenue growth, and maintain value-added service.
My accomplishments in sales and marketing mirror these achievements and are measured by solid results. With over 20 years of consistent success in marketing, sales, and management, I have delivered on all bottom-line sales projections through precise strategic planning and comprehensive marketing services (web, print, creative)
My marketing communications career has included working with a variety of clients, such as Fuji Film, HP, Samsung, Nestle, Gillette, Wal-Mart, Colgate-Palmolive, Together Forever, Pure Digital, Rimage, Johnson & Johnson, Hamilton Beach, and Sundown Vitamin
Brad Levine
Merchandising
Marketing Objective Leverage Seasonal and emotional connection to GF Brands Maximize communication synergies Reinforce overall brand strategy and relate it to specific marketing objectives Increase sales at retail Leverage cost and production efficienciesMarketing Challenge - Remind Kitchen Aficionados that George Foreman is the only grill brand
that has patented technology to make cooking healthierStrategy What do we want to talk about? The versatility of the products, the USP’s of each product,
the innovation to the category and how all that facilitates the healthy lifestyle. What is the central thought we want to bring to life? New innovative features make it easier
than ever to cook faster, better, healthier How do we think this will get people talking about the brand? Bringing something new &
relevant to the category & consumer that loves to cook – innovation plus technologyTactics - Visually show the multiplicity of foods that can be cooked with GF 360. Recipes
organized to highlight use of round design, grill plates, features, & usage Create high perceived value. Generate in-store traffic to to end cap and top of mind awareness for GF Brands
Brad Levine