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The 7 Principles to Unlimited Business Success
Author: Michael R. Hunter
www.MichaelRHunter.com/blog
Copyright © 2013 Entourage Marketing, LLC
All Rights Reserved.
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be addressed to the Staff of Michael R. Hunter at [email protected].
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Under no circumstances, including but not limited to negligence, will we or any of our licensors,
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The information contained in or made available through this document should not replace or
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About the Author
Michael R. Hunter is the founder of Entourage Marketing, an online marketing firm in
Scottsdale, Arizona, and the creator of the Strategic Marketing Compass.
Michael has been in business for himself since the ripe
age of 17 and has developed a wide range of marketing
experience and skill sets ranging from commission-only
direct sales to executive level strategy consulting.
Michael graduated from Arizona State University, with a
Bachelors of Interdisciplinary Studies degree in Business
and Communications. He completed his degree in four
years, while building multiple businesses and developing
his knowledge and skills outside the classroom.
Passionate about helping small business owners succeed, Michael conducts seminars and
workshops to educate business owners about marketing their business online and being more
strategic about their business overall.
Aside from marketing, Michael is also a student of psychology and mindset. He always says,
“I love everything that has to do with either marketing or mindset”. In 2009 Michael founded
an online community on Facebook called Right Mind Set (RMS) where he inspires and
motivates thousands of people on a weekly basis.
“In order to be effective in business, you must have a basic understanding of psychology.
The two are closely related because in order to motivate people to take action and to
buy your product or service, you must first understand how people think.”
— Michael R. Hunter
Michael’s combined passion for marketing and mindset are what make his perspective unique
and his teaching style powerful.
On a personal level, Michael enjoys snowboarding, running, and traveling the world.
Australia, Japan, Thailand, Peru, South Africa, and many others are still on his bucket list.
For more information about Michael R. Hunter, visit: www.michaelrhunter.com
You can also connect with Michael anytime on Facebook or Twitter!
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The 7 Principles to Unlimited Business Success
By: Michael R. Hunter
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The 7 Principles to
Unlimited Business Success
This book holds essential information that can lead to your ability to
create unlimited business success.
Unlimited business success may sound too good to be true, and, I’m
sure you’ve heard something like “If it sounds too good to be true, it
probably is.”
Well, my perspective is – if people never believed in something that
sounded “too good to be true”, we wouldn’t have trains, cars, air
planes, iPhones, computers, or a lot of the things that we enjoy and
use on a daily basis. You wouldn’t be reading this right now.
I mean really… wireless internet? That sounds way too good to be
true and at some point in time, not too long ago, someone actually
said, “That sounds too good to be true, that will never work” and
today we don’t even think about it. In fact we get upset and find it
inconvenient when wireless isn’t available for FREE!
You reading these words right now is proof that not everything that
sounds too good to be true, actually is.
So, tell your inner critic to take a nap for the next several minutes
while you un-biasedly consume the information in this book. Once
you’ve finished reading, you can then decide whether or not
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‘unlimited business success’ is as far of a reach as you currently
believe it to be.
These Seven Principles are something that you can take and apply to
any business in any industry. Think of the Seven Principles of
Unlimited Business Success like the law of gravity; no matter the
shape or size of the object, the principles still apply.
I want to invite you into a world of unlimited possibilities for a
moment. Your unlimited world of possibility, not mine. Imagine
what it would be like if your business generated six or even seven-
figures… per month. What would that possibility provide for you?
What greater impact could you have in the world? What experiences
would that possibility allow you to have? Who would that allow you
to meet? What type of energy would you bring to your day?
Now, that may seem far-fetched. Your inner critic might be thinking,
six or seven figures per month… yeah, right! I’ll never do that.
All I will say is, if someone can do it in the dressage industry (Horse
Ballet), you can do it in your industry!
Maybe you’re one of those people who think that “It’s not all about
the money” and you’re right, it’s not ALL about the money. But, why
not have a lot of it while you enjoy the parts of life that are more
important to you?
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I mean, if you’re all about making a difference and impacting the
world, wouldn’t more money allow you to help more people?
Regardless of your views about money, a six-figure monthly income
may seem like a stretch.
Maybe you’re just getting started in your business, or maybe you’re
ready to finally take your business to the next level. No matter
where you’re at right now, every single person that has built a six or
seven-figure monthly business has been in a very similar place to the
one you’re standing in right now.
How do I know?
Well, I’ve spent the past few years surrounding myself with massively
successful people. Several of these people have taught me a few
things they keep close to their chest, like some of the secrets and
best-practices behind building their 8-figure businesses. I’ll be
sharing some of those things with you in a moment.
I’ve had the pleasure of meeting some of the most successful people
of our time over the past couple years. People like Peter Diamandis,
founder and CEO of the X-Prize Foundation, Brendon Burchard, #1
NY Times Bestselling Author, T. Harv Eker, Founder of Peak
Potentials, Jeff Walker, Creator of the Product Launch Formula, Dr.
Daniel Amen, NY Times Best Selling Author, Darren Hardy, Publisher
of Success Magazine, and Matt Mullenweg, founder of WordPress,
to name a few of the more recognizable people.
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The difference between the massively successful people and the
people that struggle isn’t a gap of intelligence like most people think.
Successful people simply know certain things that unsuccessful
people don’t know; they are aware of certain things that most people
aren’t aware of. They also have developed the ability to push
through the frustration and fear that causes so many aspiring
entrepreneurs to quit, give up, and throw in the towel.
Awareness and knowledge of certain aspects of and the developed
ability to deal with frustration and fear are really the only things that
separate the massively successful business owner from the struggling
entrepreneur.
So, I want to help expand your awareness of what’s possible for your
business and how to go about making those possibilities your reality.
And, that’s exactly why I created this document and made it
available to you for free.
Usually when someone gets started in business, it’s because they are
extremely passionate about something they enjoy doing. This type of
person usually isn’t a savvy business person and lacks awareness of
core business principles. Their passion and drive alone creates their
success, but there’s little enjoyment because their income is
dependent on their personal efforts. They often struggle to create a
steady revenue stream or have trouble scaling their business.
Can you relate?
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On the other end of the spectrum, you have the person that over-
analyzes everything. They are either just getting started or they’ve
reached a certain level in their business but they are caught in a state
of “analysis paralysis” (Being paralyzed by over-analyzation). They’re
afraid to go out there and fail so they try to have all their ducks in a
row before they even think about taking action.
While, it’s critical to think and plan, the fact of the matter is, both
types of people will continue to fail until they incorporate the Seven
Principles of Unlimited Business Success.
Just so we are clear, the Seven Principles of Unlimited Business
Success are in no way, shape, or form a ‘get rich quick’ scheme. It
takes a long time to become an overnight success and I believe in
sustainable, long-term growth. If you’re looking for the next “push-
button millionaire” program, you won’t find it here or with any of my
products, and you can stop reading here ( X )
However, if you’re interested in developing your skills with valuable,
relevant, and real information that you can put into action in your
own business, and you’re willing to roll up your sleeves and work
tirelessly, then this document and my products are right for you.
I am extremely passionate about helping leaders, visionaries, and
change-makers grow businesses that make a difference in the world.
Everything I do is designed to provide people like you with the
information, tools, and resources to make a bigger impact in the
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world. The Seven Principles of Unlimited Business Success is just the
tip of the ice berg.
Whether your product is the world’s best cheeseburger, a personal
development audio series, or anywhere in between; the Seven
Principles of Unlimited Business Success all apply to you and they can
make a massive difference in your level of success if you’re willing to
do the work required.
After you’re done reading this document, my hope is that you decide
to let me help you grow your business. Whether you choose to
become a member of my High-end Mastermind group, where we can
work together in person, or you decide to purchase one of my
products, I look forward to adding value to your business now and in
the future.
Alright, let’s get started.
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We will start with a quick introduction to the seven principles and
from there we will dive a little deeper into each one.
Seven Principles of Unlimited Business Success
1. Compelling Communication 2. Business Strategy 3. Action Plan 4. Leverage 5. Value 6. Mindset 7. Your Word
Each one of these principles is extremely important to the overall
success of your business. Forgetting, or missing just one of these
principles can cause massive problems and frustrations.
Before we dive head-first into the Seven Principles, I want you to
know that I will be breaking down each principle into core
components. Within each principle there are certain areas that you
must focus on.
Although they may differ in practice, the theories behind each
principle and its core components are relevant to every business in
any industry.
Let’s start with the first principle.
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1. COMPELLING COMMUNICATION
Compelling Communication is a phrase that I use to encompass both
effective and persuasive communication. It’s one of my core beliefs
that the success of your business is determined by the quality of your
communication.
The only thing that relates to every aspect of your business is
communication. Whether it’s a team meeting, a sales presentation,
an investor pitch, a board meeting, or your marketing materials, the
quality of your communication will have a direct impact on your
results.
Vision
Not only must you have a vision, you must be able to communicate
your vision effectively. If you’re unable to communicate your vision
to your team, they won’t know what they’re working towards. If
you’re unable to communicate your vision to your customers, it will
be hard for your customers to feel a part of something and you will
never create a word-of-mouth movement.
Enrollment
Compelling Communication is about enrolling people. Enrolling
people to buy your product, enrolling people to take action on a
project, and enrolling your team and your customers in your vision
are key components to a business’s success.
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In business, there is a lot of negativity surrounding sales, however, all
sales is really, is enrollment. When you show a prospect how your
product or service can improve their business or their life, you are
enrolling them to believe in your business and your product.
Is it fair to say that the ideal vision of your business involves other
people’s help? Or, at the very least, other people that buy your
products and/or services each month?
Well, that’s exactly why the skill of enrollment is essential to the
ultimate success of your business.
Compelling communication isn’t just about the words you speak, it’s
also about what you don’t say. You’ve heard statistics like only 7% of
communication is verbal, right? So, compelling communication isn’t
necessarily all about persuasive communication, it’s more about the
attitude and energy behind your communication and your actions.
Excitement and Enthusiasm are contagious.
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2. BUSINESS STRATEGY
The lack of a business strategy is the number one reason why small
businesses and entrepreneurs fail. Strategy is the backbone of
success for any business. The reason why most small business
owners and solo-preneurs feel like they are spinning their wheels and
not making much progress is because they don’t have a strategy.
When you lack a strategy it’s really easy to get caught up in the day-
to-day actions of running your business, however, building a
successful business requires taking intentional actions that grow your
business.
Marketing
One of the key components to growing your business is marketing.
The meat and potatoes, so to speak, of your business plan is all about
how you are going to Market your business to get customers in your
door, physically or virtually. If you look closely at your formal
business plan, about 65-76 percent of the plan is marketing related.
Business owners are typically not savvy marketers. One of the
biggest reasons why most small business owners are awful marketers
is because most of them don’t understand the difference between
strategy and tactics.
This lack of awareness causes the small amount of marketing they
actually do to be very ineffective. When the strategy component is
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skipped, and they go straight to the tactics, their marketing becomes
what I like to call ‘hope marketing’. There’s no intention behind it;
they just send something out into the marketplace and hope that
someone comes through the doors ready to spend money.
It’s very important that you understand the difference between
strategy and tactics, and practice it in your business.
Strategy vs. Tactics
Strategy is all about what you are going to do to achieve your desired
result; Tactics are all about how you are going to implement your
strategy. When you leave strategy too quickly and jump into the
tactics, you end up decreasing the impact of your marketing efforts.
The way most business owners market their business: They find
themselves in a pinch at the end of the month, so they slap together
a flyer with a coupon and blast it out to the surrounding area.
Sending a flyer out is 100% tactics. It was not a part of a bigger
marketing plan, it didn’t generate any leads, and there was no way to
track the effectiveness of the flyer because there was little planning
involved.
It was a one-time deal. And, you have no idea what results your
effort produced or didn’t produce.
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Before you take any more action marketing your business, ask
yourself, “How does this contribute to my overall strategy? How will I
track my efforts?”.
Usually, your first go around with your marketing strategy isn’t the
best strategy for your business. Your best strategies will come from a
collaborative effort with your team, colleagues, mentors, or friends.
A marketing strategy is not something that you create once and
forget about it. Your business’s marketing strategy should be a living
document that you revisit at least every quarter.
Side note:
If you know that you need to be more strategic within your business.
I have put together a free 3-part video training series that is 100%
dedicated to teaching you how to be more strategic in your business.
To access the free video training, visit:
www.strategicmarketingcompass.com
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3. ACTION PLAN
An action plan should contain detailed action steps that are in
alignment with your overall business strategy. Most small business
owners and entrepreneurs do not have an action plan for their
business, yet they wonder why they aren’t experiencing the level of
success they desire.
You can’t sit on the couch eating potato chips, think positive
thoughts, and magically manifest a successful business. Action is
required in order to build a successful business, and not just any
action, strategic action.
Action vs. Reaction
As we briefly touched on in the principle of Strategy, most small
business owners operate their business from a place of reaction
rather than from a place of action. They show up and do the work
with a smile on their face, but they are frustrated and confused that
“their business isn’t working”. The real problem is that they don’t
have a plan of action that aligns with their strategy.
When you have a strategy that is then broken down into projects and
action steps, there’s no wondering what needs to get done. You’ve
already invested the time into thinking about and creating a plan;
now you can focus solely on executing that plan.
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When you don’t have a plan of action, the events of the day end up
influencing your day-to-day actions. You will never create unlimited
business success without claiming your agenda and strategically
operating your business from a place of intention.
To-do’s and Not-to-do’s
On some level, people think that their to-do list is something that
boosts their productivity. This may be the case for the stay-at-home
mom, but in business, your to-do list might be the very thing that’s
killing your productivity.
To-do lists are often full of menial tasks that need to get done and
more times than not, it’s just busy work. One of the reasons why a
lot of entrepreneurs and business owners feel like they are spinning
their wheels is because they aren’t making progress on things that
are actually moving their business forward. They are often putting in
the long ours, busting their asses, doing things that really aren’t
moving their business forward.
They are moving and shaking and they are taking massive action, but
are they taking the right action?
An action plan has action items and tasks much like a to-do list, but
an action plan’s tasks are consciously determined to move you closer
to your goals. Rather than having a long list of reactions, how
amazing would it be if you had a long list of projects and action items
that you knew would take you closer to your desired outcome?
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You must gain clarity on the actions that will take you closer to your
goals but you also must gain clarity on the things you should not be
doing.
As the business owner you should make a list of things that you
should not be doing, a “not-to-do” list. This list should be given to
someone else on your team; if you do not have a team you should
hire an assistant to do it for you. If you are doing anything in your
business that can be delegated to someone for $10 or $12 per hour,
you should delegate those tasks immediately!
Donald Trump owns over 200 companies. Do you think he goes to
each one of his businesses and takes the trash out on trash day? No,
so why should you?
I’m not suggesting that you become pompous and arrogant, but in
order to grow a successful business, make the difference you want to
make, and support the team that you want to support, you must
focus your personal time, effort and energy growing your business
through intentional actions.
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4. LEVERAGE
The biggest reason why small business owners and entrepreneurs
feel like they’re spinning their wheels is because they don’t have any
leverage. Being a small business owner is challenging because there
are many different roles and responsibilities that require your
attention and there’s not enough hours in the day to do it all!
Leverage is the most important principle to building a business with
unlimited potential. Without leverage you will be stuck in the
frustration of long hours, lack of traction, and repetitive tasks.
Leverage provides you the ability to focus strictly on growing and
scaling your business rather than having to work in your business
day-to-day.
You can’t fight the fight at the bottom of the hill and see over the hill
at the same time. There are four core components to creating
leverage in your business: systems, tools, people, and processes.
Systems
This is the most essential component to any successful business. A
System is something you set up once that produces results on an
ongoing basis with little or no day-to-day maintenance.
Systems are typically automated and require minimal labor to run
and maintain. If there’s a repetitive task in your business, there’s
probably a way to create a system for it.
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Systems are usually built with physical equipment or computer
software. Think about Pepsi, does an actual person fill each can with
the soda? No, that would be ridiculous! They have machines
(systems) that do all bottling and packaging.
More than likely, there’s an action that you’re taking in your business
that’s the equivalent to a Pepsi employee filling each can with soda.
If you want to experience unlimited business success, you must have
a deep understanding of systems and how to implement them.
Tools
Building a business is much like building a house. If an 18-wheeler
drop of a huge pile of 2x4’s along with a crate full of nails for you to
start building your dream house, the first thing you would do is run
to the store to buy some tools, right? You would purchase tools like
a saw, a hammer, a nail gun, etc.
However, most business owners are do-ers. So, they see they have
the 2x4’s and the nails, and they just start building. They soon realize
they need something hard to push the nail through the wood so they
find a hand-size rock and use it in place of a hammer. Does the rock
work? Sort of, I mean it gets the job done, but a hammer would have
been better; and a nail gun would have been even easier and faster.
There are tools for your business around every corner, and the
internet makes it easier than ever to find them. You just have to
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have the awareness that there are tools out there that can help you
be more efficient and more effective in your business.
People
Having other people who work for you is a form of leverage.
Whether those people are independent contractors or employees,
being able to leverage the time and efforts of others is essential to
creating unlimited business success.
“I would rather earn 1% off a 100 people’s efforts than 100% of my own
efforts.”
– John D. Rockefeller
Leveraging other people’s time, energy and effort allows you to focus
on your core strengths and focus on working towards the bigger
vision you have for your business.
When hiring employees or contractors, it’s important that you hire
individuals who have strengths that cover your weaknesses. It’s not
always the best idea to hire the people who you like the most.
The team of people you assemble is extremely important for a small
business. Your team can be the very thing that sky-rockets you to
success or it can be the very thing that sucks the life out of you and
crushes your business.
I have read many books about leadership and how to influence
people to take action. There are two things that I feel are most
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important and have the potential to make the biggest impact in your
business.
The first is that people want to feel like they are important; they
want to feel that they matter. What are you doing in your business
to recognize and praise a job well-done? How are you making each
member of your team feel important? Keep in mind; different things
make different people feel important.
The second is that you cannot make someone do something they
don’t want to do. Yes, people will suck it up and work for their
paycheck at the end of the week, but it won’t be their best work.
How are you inspiring your team to take action? How are you
inciting something within them that gets them excited about
performing at their best? Leverage other people’s time and efforts
are a starting point, but leveraging other people’s time and their best
effort is where unlimited business success is created.
Processes
Processes are usually step-by-step instructions that are created in a
way that can be repeated by virtually anyone with consistency and
accuracy. Ray Croc, founder of McDonald’s was a master at systems
and processes as well as Henry Ford, founder of Ford Motor
Company.
You can go to any McDonald’s in the world and get the same
sandwich because McDonald’s have a process to creating a cheese
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burger. When someone orders a Big Mac, there’s no confusion
about what needs to happen, the McDonald’s employee has been
taught a repeatable process to that results in the creation of a Big
Mac sandwich.
(I really do not like McDonald’s food so I’m not endorsing their food.
I’m just using them as an example of process because they are dang
good at it! I encourage you to eat healthy! )
Henry Ford invented the assembly line. In his world, the assembly
line concept was a process of assembling and producing automobiles.
Creating a step-by-step process where people had specific roles
dramatically increased the production abilities of Ford Motor
Company.
Although you’re probably not producing automobiles as your
product, you must develop processes in your business that take the
guess work out of producing and delivering your product or service.
If you have a service-based business, processes are essential to your
success. How are you attracting clients? How are you following up?
What’s your client intake process? When do you draft the proposal?
How do you deliver your service? When is the invoice sent? Etc.
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5. VALUE
In order to build a successful business you must provide some type of
value to the marketplace. Currency is simply a representation of
value and in business people exchange currency for products or
services they value more than their money.
The principle of Value encompasses important aspects of business
like products, pricing, and perception. Over the next several years,
you will see a bigger shift in marketing towards value-based
marketing. Today, the curator of the best content owns the industry
they play in.
Products / Services
In order to create massive success in business you must have a
valuable product or service that people want and will pay for.
Products are usually designed to fill a want or a need in the
marketplace. Creating a product that solves a problem or fills a
desire in the marketplace, is a core component of adding value.
I am a firm believer in creating valuable products, especially for a
service based business. Products in a serviced based business usually
consist of packaging your knowledge in a way that allows you to
reach more people and make a bigger difference in the world. Not
only that, but products are also a point of leverage in your business.
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They create leverage for your time and make it much easier to scale
your business.
If your income is solely based on exchanging hours for dollars, there
will always be a ceiling on your earning potential. Even if you have a
consulting firm with 100 employees, each employee has a limited
number of hours they can work each day.
With products, the only limitations are how fast your manufacturer
can create and ship product out the door.
Pricing
In order to create unlimited business success, your pricing model
should reflect the value that you provide. A simple way to create
more value is to specialize your product or service. This is also called
finding a niche.
When you are a specialist at something, you are able to charge more
for it and it’s easier to determine who your customers are.
Specialization can occur in both product-based and service-based
business models.
On the product-based end of the spectrum, I’ll use car tires for an
example. There are a lot of companies that create car tires, but there
are only a handful that specialize in sports car, performance car tires.
Because their product is specialized for a certain niche of the
marketplace – a niche that is used to spending a lot of money on cars
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– they are able to charge more because their target market values
the quality of their product and the benefits it provides.
On the service-based end of the spectrum, I’ll use the medical
industry as an example. A visit with a General Practitioner is not
nearly as expensive as a visit with a Neurologist (Brain doctor). The
General Practitioner has breadth of knowledge where the
Neurologist has depth of knowledge.
There are literally thousands of examples of both service-based and
product-based companies who specialize in a certain area and are
able to provide substantially more value to a more highly-targeted
market.
On the other end of the spectrum is the volume business & volume
pricing model. In this situation, your goal is mass distribution and
mass marketing. In this case, your pricing should be high enough to
cover costs and make a nice profit, but low enough so that the
marketplace sees more value than the price of your product.
Actual vs. Perceived
In business, marketplace perceptions are reality. What I mean by
that is what the marketplace thinks about the value of your product
is the reality of your product.
Too often, passionate business owners hold on to an ideas that they
think are extremely valuable but no one else does. Thinking your
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product is cool and being willing to pull out a wallet to buy your
product are not the same thing.
Your product or service may have actual value, but if the marketplace
doesn’t see or understand it’s value, then it doesn’t matter.
The perceptions of your customers and target market are everything
to your business. Produce products and services that the
marketplace perceives to be highly-valuable and you will be on your
way to unlimited business success.
Content
The world of business has drastically shifted in the last 20 years.
Before the internet knowledge and information was power. Today,
knowledge and information are everywhere! We literally have a
world of information at our fingertips.
As we progress further into the digital age, knowledge is no longer
power; Sharing of knowledge is power. The people who are the
content creators are the people who own their industry.
Creating high-value content is essential to creating a successful
business in today’s rapidly changing, information drenched society.
Over the next decade, you will see marketing shift towards an
education, training-based method of delivery. How do you educate
and train? You produce content.
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Content can virtually be anything that delivers a message: a blog, an
eBook, a report, a video series, an audio series, a broadcast, etc.
The business that produces the highest-value content in their
industry will dominate the marketplace because the marketplace’s
perception is that they are the most knowledgeable.
Consistency
Consistency in the quality of your product, customer service and
marketing is an essential component of perpetuating the
marketplace’s perception of your value.
People’s most recent experience with your product or service is the
one that always sticks. To create unlimited business success, you
must provide exceptional value with every person that walks in your
door, every time.
“Treat every single customer as if they were your first customer.”
- Michael R. Hunter
Consistency is the rhythm of your business. One big mistake that
small business owners make often is a lack of consistency in their
marketing efforts. When they get a spike of business, it’s easy for
them to get wrapped up in servicing customers and clients, and
forget to make sure they’re feeding the sales pipeline with new
prospects.
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6. MINDSET
Mindset is a topic that’s talked about a lot in the areas of success,
business, and personal development. However, my experience has
been that everyone is talking about mindset as if in order to be
successful there’s a single mindset that you need to have; a success
mindset that’s driven, focused, efficient, and strong.
My view of mindset is a little different. I believe that mindset really
means a set of minds. I believe that in order to be successful you
have to develop many different mindsets because the mindset that
serves you in a board meeting, may not serve you in your
interactions with a loved one.
Before we jump into the two core components of mindset, I think it’s
important to define what mindset is. I mean you’ve probably heard
all of those guru’s and personal development experts out there
talking about mindset, but how many of them actually talk about
what your mindset is?
It’s my belief that your mindset is a makeup of your unique beliefs
and attitudes about the way the world works and your role is within
that world. Taking it a step further, your attitudes and beliefs about
the way the world works, are shaped by your life experiences and the
people in your life.
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“Creating new experiences is a proven way to shift your perspective of the world.”
– Michael R. Hunter
As it relates to unlimited business success, you must have an
extremely dynamic mindset that can handle a variety of different
things without taking you out of the game. There are literally dozens
of topics that we could cover in relation to mindset and success;
however, I want to share two components of mindset that I
constantly see holding great people back from massive success.
Those two components of mindset have to do with attitudes and
beliefs surrounding challenges and money.
Challenges
As you become more successful, problems & challenges don’t just
disappear, they actually get bigger! In order to achieve unlimited
business success, you must establish a new relationship with
struggle, frustration, failure, stress and fear.
If you mentally take yourself out of the game every time you feel a
negative emotion in your body, your ability to overcome challenges
steeply diminishes.
As a business owner and entrepreneur, we are often times too close
to our problems and challenges that they begin to affect our
productivity, enthusiasm, and energy levels. If we allow ourselves to
step back and view our problems and challenges from a position of
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logic rather than emotion, we often discover a path that takes us
right around those problems and challenges. The path didn’t
miraculously appear; it was always there. However, when you’re too
focused on the today’s problems, you might just miss the turn that
takes you down the path to a future of unlimited business success.
Another component of mindset that I will squeeze under the
challenges section has to do with Failure. Too often, when we make
a mistake or even fall flat on our faces, we beat ourselves up. We
focus on all the things we could have done different, rather than
what we can do in the present to correct our mistake or failure.
If a pilot flew from New York to Los Angeles, without changing his
course of direction mid-flight, a 2% error on take-off could result in a
visit to San Francisco instead. When a pilot is flying, they are off
course over 90% of the time. In order to reach Los Angeles, the pilot
constantly course corrects and adjusts the direction of the plane.
The pilot doesn’t get mad, angry, or frustrated when they realize the
plane isn’t pointed in the right direction. They simply find their
destination and readjust with no guilt, shame, or stress.
Carrying guilt, shame, or stress forward from every mistake you make
is not conducive to unlimited success. Simply focus on your goal and
course correct along the way. Your goals are the destination, you are
the pilot, the flight is your journey and the course corrections are
your learning experiences.
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Money
Whether you are aware of it or not, you have a very specific,
stubborn, and strong mindset around money. Most of the attitudes
and beliefs you have surrounding money are not your own, and do
not reflect the reality of the marketplace.
Growing up, we heard certain phrases and attached specific
emotions (often negative) around the concept of money. You may
have heard phrases like: “Money doesn’t grow on…” or “You have to
work hard for…” or “Rich people are…”. See I didn’t even have to
finish the sentence. The little voice inside your head finished it for
you. If you find yourself thinking, “What little voice, I don’t have a
little voice?”… that’s it! That’s the little voice!
That little voice is what some people refer to as your subconscious
mind.
When the topic of money is present, your subconscious mind has the
ability to stir up many emotions like doubt, worry, anxiety or fear
around our self-worth and the value we provide to the world.
These emotions and thoughts are not a reflection of who you actually
are, they are not a reflection of the actual value of your business, and
they are not the reality of the marketplace. They are simply a
reflection of your personal experiences leading up until this point in
your life. You can choose to let those thoughts go at any point in
time.
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In order to move towards unlimited business success in your life, no
matter how successful you are currently, you must be willing to let go
of who you’ve been and become who you must be, in order to
accomplish what you desire.
A great book that deals with the little voice in your head is the book
Think and Grow Rich by Napoleon Hill. If you haven’t read that book
in the past 2 years, I would highly advise you to read it again. The
words in the book are still the same, but the person you are today is
different than the person that read the book.
“No person can read the same book twice. Yes, the words remain, but once the words are read,
the person is not the same.” - Michael R. Hunter
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7. YOUR WORD
The one thing I think the business world lacks more than anything
today is trust and honesty. In order to achieve unlimited business
success, it’s a requirement that you do what you say you’re going to
do, and do it in the timeframe you say you will do it in.
When you make promises and break them, not only does it leave a
bad impression with the individual you promised, but it also eats
away at you. Not a lot, but just a little. When it comes to your word,
there is only one of two possible results. Over time, your ability to
keep promises consistently will compound and will result in
significance and massive success, or your inability to keep promises
will compound and will result in frustration and failure.
When it comes down to it, your word is really all you have. It
perpetuates customer satisfaction, word-of-mouth referrals, and
happy employees. When you operate your day and your life with
integrity and in alignment with your word, you will be rewarded with
spiritual & worldly riches.
It’s important to note, your word isn’t just the sounds that come out
of your mouth or the letters you type into your keyboard; your word
is actually more about your actions and your attitude. There are a lot
of people out there that talk-the-talk, but few actually follow
through. Be honest with yourself and ask, “Where can I improve my
integrity with my word?”
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FINAL THOUGHTS
The 7 Principles to Unlimited Business Success are only valuable to
you if you put them into practice. I truly believe that the information
that we’ve covered here together can change the game for you and
your business.
My advice for you is to review these 7 principles and determine
which single principle you must focus on to see the biggest shift in
your business. Maybe it’s developing a better strategy for your
marketing, or maybe it’s just being more intentional with your
personal actions in your business.
Whatever it is for you, begin immediately.
Once you have effectively implemented one principle, come back and
begin to implement another.
Building a business is like building a brick wall. You must lay a
foundation and place each brick as perfectly as possible.
I hope that you’ve enjoyed this book and that I have the opportunity
to work with you in the future as one of my clients, in one of my
group coaching programs or in person at a live event or in my high-
end mastermind circle.
Until then, live and breathe these principles and I promise you, your
business will never be the same.
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YOUR THOUGHTS?
I know that you just finished this eBook and have yet to take
action on the concepts, but I would love to hear from you!
Please post a comment on my Facebook Wall or shoot me
an email with any comments or questions you may have.
I am always looking for ways to improve my work and how I
communicate my message to the world. So, if a specific part
of this book really resonated with you, I would love to know
that.
Also, if you felt that I could have explained a point better or
expanded on a concept in more detail, please let me know
that too!
I look forward to connecting with you! Talk soon.
Facebook: www.facebook.com/themichaelrhunter
Email: [email protected]
Visit my blog for more free content. www.MichaelRHunter.com/blog
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