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Supplier Selection in Blood Bags Manufacturing Industry using-TOPSIS Model
Venkatesh,V.G., Paul J., Milan T.,Vijees, V., Anshad, M., Rameshwar Dubey*
Introduction
In the urrent !m"etiti#e w!rld, mana$ement !% su""ly hain #ertial needs t! be m!nit!red
%!r the suess t! the "r!urement %unti!n irres"eti#e !% the industry. &ealth are su""ly
hain is be!min$ m!re dynami and needs l!ts !% su""!rt in terms !% $i#in$ "r!urement
deisi!n %ramew!rk that enables them t! "er%!rm e%%iiently. It is m!re !m"le' in health
are industry #is(a)(#is !ther industries beause !% the im"at !n "e!"les health re+uirin$
ade+uate and aurate medial su""ly a!rdin$ t! the "atients needs -eier,//01. The
main stake h!lders identi%ied in the health are su""ly hains are2 medial de#ie
manu%aturers, "harma "r!duers and in%!rmati!n ser#ie "r!#iders al!n$ with e+ui"ment
manu%aturers Pitta et al, 34451. In the areas !% health are, bl!!d trans%usi!n "r!ess is
ha#in$ hi$h attenti!n these days beause !% inrease in demand and sa%ety e'"etati!ns !% the
d!nated bl!!d.Rytila and 6"ens, 34478 Reyn!lds et al.,3441. 6e#eral studies "ertainin$ t!
the bl!!d su""ly hain in the areas suh as "r!urement, st!ra$e and trans"!rtati!n ha#e been
%!und 9ha"man et al.,34458 Dalen et al.,344/8 D!bbin et al.,344/1. The r!le !% bl!!d!lleti!n1 ba$s in the health are industry is hi$hly im"erati#e and bein$ !bser#ed as !ne !%
the ritial elements in their su""ly hain. These items as they a%%et the +uality !% su""ly
hain, they are termed as ritial materials and t! be s!ured %r!m a""r!#ed su""liers !nly
wh! ha#e the "r!#en re!rd !% meetin$ the hi$h standards set u" by the industry and
re$ulat!ry auth!rities :ilkins!n, 344;1. The standards e'"eted %r!m these su""liers always
learly e'"ressed in the !"eratin$ !ntrat and a$reed am!n$ the stakeh!lders. The bl!!d ba$
manu%aturin$ industry is a nihe industry whih alls %!r the a""liati!n !% multi riteriadeisi!n makin$ in its !#erall "r!urement "r!ess with the %u
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!r$ani !% the t!tal !st. Due t! the lar$e su""ly
base and the %at that it w!uld !st a l!t t! a !m"any, it is im"erati#e t! ha#e a r!bust
su""lier seleti!n "r!ess. This is due t! de"endene !n their su""liers t! meet ust!mers
demands. This alls %!r s!me real deisi!n makin$ systems t! hel" mana$ers make the a"t
deisi!n based !n many +ualitati#e and +uantitati#e riteria. Vari!us the!retial and
em"irial ha#e been !nduted in the su""lier?su""lier seleti!n "r!ess. Traditi!nal
meth!d!l!$ies !% the su""lier seleti!n "r!ess in researh literature inlude the ate$!rial
meth!d, the !st(rati! meth!d, wei$hted("!int e#aluati!ns, mathematial "r!$rammin$
m!dels, linear !r mi'ed inte$er "r!$rammin$ t! $!al and multi(!bjeti#e linear "r!$rammin$
m!dels, Data @n#el!"ment M!dels, and statistial !r "r!babilisti a""r!ahes and tehni+ues
suh as A&P and AP Timmerman, @., /;78 D!bler et al.,//48 Gh!dsy"!ur et al.,//;8
Bahraman et al.,344C8 :eber et al.,34448 li#eira et al.,34438 Ean et al.,344C8 Ten$ et
al.,34401.
Multi riteria deisi!n makin$ M9DM1 tehni+ues, e#!l#ed !#er the "eri!d, ha#e $i#en the
s!lid %ramew!rk %!r the su""lier seleti!n "r!esses in#!l#in$ b!th +ualitati#e and
+uantitati#e %at!rs. These M9DM meth!ds hel" t! s!l#e the real w!rld deisi!n issues. This
is beause they an handle b!th multi"le and !n%litin$ riteria. This "a"er tries t! a""ly the
Tehni+ue %!r Order Pre%erene by Similarity t! Ideal S!luti!ns TP6I61, "r!"!sed by
&wan$ and E!!n /;1, with a %u
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2. Literature Review
6u""lier seleti!n and mana$ement is always a base and !mm!n "r!blem %!r any su""ly
hains and many tehni+ues ha#e been e#!l#ed !#er the "eri!d t! %ailitate the "r!ess
e%%eti#ely. The "resent w!rk !% re#iew has been attem"ted thr!u$h the systemati literature
re#iew ste"s by %!ll!win$ the "r!t!!l !% "lannin$, !ndutin$, and re"!rtin$?disseminati!n.
Tran%ield et al.,344C1. The re#iew "r!ess has been strutured as %!ll!ws2 &ealth are su""ly
hain es"eially, bl!!d mana$ement system, bl!!d ba$ manu%aturin$ and a""liati!n !%
#ari!us M9DM tehni+ues in the su""lier seleti!n "r!ess and %inally !n TP6I6 meth!d.
-ased !n systemati re#iew "r!ess, the e'erise has been !nduted n!t !nly limited t!
"ublished j!urnals listed in the databases but als! !m"rised #ari!us $enuine res!ures,
re"!rts "ublished by authenti a$enies suh as :&, rele#ant industry res!ures, internetand interati!n with the stakeh!lders and "ratiti!ners. The e'erise has als! hel"ed us t!
build di%%erent "ers"eti#e !% bl!!d trans%usi!n su""ly hain.
Blood Manage!ent in t"e #ealt" $are Supply $"ain
The inreasin$ demand %!r health are ser#ies with the better %ailities and redued !sts is
always a hallen$in$ task t! mana$e the res!ures in its su""ly hain. The bl!!d ser#ie has
been re!$ni
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ahmias/;31 Di%%erene between !n#enti!nal "erishable in#ent!rymana$ement and bl!!d in#ent!ry mana$ement thr!u$hassi$ned and unassi$ned in#ent!ry.
Prasta!s/;51 A""liati!n !% R tehni+ues in -l!!d su""ly hain
wens et al.,3441 Analy
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Medial de#ies are inte$ral "art !% health are industry. Fr!m sim"le banda$e t!
s!"histiated de#ies medial de#ies %!rms an essential "art !% health are system. ew
medial tehn!l!$ies and de#ies are inreasin$ly bein$ "ushed int! the market as a "!tential
way t! redue health are !sts and im"r!#e the +uality !% are. 9hatterjee,344/1. The
medial de#ies industry is an attrati#e and hi$hly "r!%itable !ne. 9!m"anies in this d!main
!"erate in a hi$hly !m"etiti#e en#ir!nment and re+uire a hi$h a"ital e'"enditure in !rder t!
de#el!" inn!#ati#e "r!duts. Further, medial de#ies industry is als! harateri
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and its trends in the !min$ years. The authenti literature re#iew is #ery limited with res"et
t! the bl!!d ba$ manu%aturin$ industry, there is a $!!d s!"e %!r e'"l!rin$ the industry in
terms !% "r!urement %!r the bl!!d ba$s. The Fi$ure $i#es a shemati %l!w !%
manu%aturin$ in -l!!d ba$ industry. In the ne't seti!n, the su""lier seleti!n thr!u$h
Multiriteria Deisi!n Makin$ M!dels has been disussed e'tensi#ely.
&ig ' ( Blood Bag Supply $"ain
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Supplier Selection t"roug" Multiple-$riteria )ecision Ma*ing +M$)M, Met"ods
Multi 9riteria Deisi!n Makin$ M9DM1 meth!ds struture the "r!blem with multi"le
+ualitati#e as well as the +ualitati#e %at!rs1 t! arri#e at an ae"table deisi!n. It hel" the
analysts t! in!r"!rate the trade(!%%s, multi"le and !n%litin$ $!als :an$ et al., 344/1.#er =4 tehni+ues !% M9DM ha#e been de#el!"ed in the "ast 54 years. They are ha#in$
a""liati!ns in di%%erent d!mains with #ari!us !mbinati!ns and the researh in this d!main
has $!t the m!mentum durin$ last deade. e#ertheless, &! et al.,3441 ar$ue that
indi#idual tehni+ues are m!re "!wer%ul than !mbined tehni+ues. A ta'!n!my has been
!nstruted under di%%erent ate$!ries 6hyur et al.,34471.
All these m!dels an be lassi%ied int! three br!ad ate$!ries. H!ken, 344=1. They are 2
Model types Representative Tec"niues +ea!ples,
Value Measurement M!dels
Analyti &ierarhy Pr!ess 6aaty, /;41 and
#ariati!ns !% A&P, Multi Attribute tility
The!ry Beeney, R. et al.,/=71.
G!al, As"irati!n and Re%erene He#el
M!dels
G!al Pr!$rammin$ I$ni
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This "r!ess has tw! main aims, whih are t! redue all !sts !% "urhasin$ and t! inrease
the !#erall #alue !% the "urhasin$ &and%ield et al.,341. 6u""lier seleti!n meth!ds in the
bl!!d ba$ su""ly hain are hi$hly ine#itable as they maintain hi$hly strin$ent !nditi!ns in
the su""ly !% +uality raw materials :ilkins!n, 344;1. The w!rk !% Diks!n /771 was !ne
!% the !ri$inal studies in su""lier seleti!n area with 3C attributes t! assess the "er%!rmane
!% su""liers. 6wi%t //01 selets and analyses the seleti!n "r!ess with 3 riteria.
Researhers "r!"!sed su""lier e#aluati!n and seleti!n meth!ds %!r strate$i s!urin$ based
!n l!n$(term relati!nshi"s and strate$i "artnershi"s. Bamann et al.,34458 &!n$ et al., 34408
Ara< et al., 344=8 &uan$ et al.,344=8 rd!!badi et al.,20091. The seleti!n m!dels d! n!t
!nsider !m"le' and unertainty in business situati!ns in the #ari!us "urhasin$
en#ir!nments. de -!er et al.,//;1. In the last deade, :!rk %r!m Hi et al.//;1 is !ne !%
the "i!neer w!rks in the %u
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@ast!n et al., 34438 Ramanathan, R.,344C8
Ean$ et al.,344C8 :u, 344/8 T!l!! et al.,
348
anlaysis thr!u$h Data @n#el!"ment
Analysis D@A1.
Ta%le ' /pplication of various M$)M tec"niues in Supplier Selection
Fr!m the ab!#e multi"le meth!ds t! s!l#e the real time business issues, Tehni+ue %!r rder
Pre%erene by 6imilarity t! Ideal 6!luti!n TP6I61 !ntinue t! $ain im"!rtane in the
su""lier mana$ement %ield. . The "a"er "r!"!ses the tehni+ue !mbined with Fu
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represents the application of TOPSIS #ased techni"ues in some different
domains.
/ut"or +s, Paper Purpose
6ekar, V., Mulanjur, G.
and Thia$arajan, A
34C1
6ustainable !ne"t
seleti!n usin$ m!di%ied
%u
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assessin$ wetland !nditi!n and
rehabilitati!n "ri!rity in the 9larene
Ri#er 9athment ew 6!uth :ales,
Australia1.
9ha, E and Jun$, M
344C1
6atis%ati!n assessment !%
multi(!bjeti#e shedules
usin$ neural %u
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The !bjeti#e !% this researh "a"er is t! identi%y the buyin$ "arameters and de#el!" the
m!del thr!u$h TP6I6 tehni+ue %!r the bl!!d ba$ industry hel"in$ them t! selet the
+uali%ied and ri$ht su""lier. The "r!ess has been d!ne in the tw! sta$es 2 1 6eleti!n and
researhin$ !n the suitable "arameters %!r su""lier seleti!n %!r bl!!d ba$ raw material
su""ly8 31 De#el!"ment !% a TP6I6 meth!d!l!$y e#entually it w!uld hel" the seleti!n
"r!ess by rankin$ them. F!r the seleti!n !% ri$ht "arameters, su""ly hain e'euti#es in
bl!!d ba$ industry in India s"ei%ially with the "r!urement and su""lier seleti!n
res"!nsibilities were !ntated. These "r!%essi!nals re"resent #ari!us bl!!d ba$
manu%aturin$ !m"anies in India, w!rkin$ %r!m the e'euti#e r!le t! the strate$i r!le.
Their #iews were a"tured usin$ a semi(strutured inter#iew manner. Due t! the
!n%identiality, !m"anys name has n!t been re#ealed in this w!rk. The su""liers are
analysed !n the basis !% s!me dimensi!ns and di%%erent riteria whih !mes under th!se
dimensi!ns Tin$ et al., 344;8 rd!!badi, 344/1. As a %irst ste", the "!siti!n !% bl!!d ba$
has been !n%irmed with res"et t! "urhase "!rt%!li! matri' Brilja,/;31. It is "laed in
the hi$h !m"le'ity and hi$h strate$i im"!rtane +uadrant Fi$.31. At the base le#el, it
su""!rts the su""liers r!le and their im"!rtane in bl!!d ba$ su""ly hains.
&i$h
6trate$i
Im"!rtane
!% 9ate$!ry
6u""lier
Bloo
d
Bag
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H!w
&i$h
H!w
Fi$ 3 Ad!"ted %r!m Brilja, /;3 and Medial -uyer, 3431
Fr!m the e'hausti#e list, they ha#e been asked t! h!!se and substantiate the rele#ane t! the
bl!!d ba$ raw material su""ly "r!ess. The initial 4 dimensi!ns and 3C riteria were drilled
d!wn t! 0 "ri!rity dimensi!ns and 0 riteria 5 sub(riteria1 a%ter ha#in$ intense disussi!ns
and re#iews with the seleted %irms "urhasin$ team members. The hierarhial struture in
the %!rm !% attribute tree is sh!wn in Fi$. C and the harateristis !% eah dimensi!n withres"et t! the bl!!d ba$ su""ly hain ha#e been e'"lained bel!w.
.
9!m"le'ity !% Value hain -ene%its a"ture
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&ig 0 /ttri%ute tree for supplier selection
Product 1uality This "arameter indiates the "erenta$e !% "r!duts whih !n%!rms t! the
standards set by the +uality de"artment !% y!ur %irm. 6ine bl!!d ba$ is a li%e sa#in$ "r!dut,
the "r!dut +uality is !% utm!st im"!rtane. Any %ailure t! meet the raw material +uality may
ha#e a harm%ul e%%et !n the ust!mer. Patients and "hysiians need t! be in%!rmed ab!ut the
bene%its and risks !% medial de#ies and the !m"anies makin$ the de#ies sh!uld be held
a!untable i% they %ail t! ahie#e this standard 9ur%man et al., 344/1. &ene, the +uality
"lays an im"!rtant r!le in the seleti!n !% su""liers.
M!st !% the Indian !m"anies are %ailin$ t! meet the Gl!bal standards in the bl!!d ba$
+uality8 e#entually they are unable t! a+uire a !nsiderable market share in the !#erseas
market. F!r e'am"le, 9itri aid, used as a stabilisin$ a$ent sh!uld meet the Indian
Pharma!"!eia IP1 ? nited 6tates Pharma!"!eia 6P1? -ritish Pharma!"!eia -P1
standards %!r s!lubility, arseni !ntent, sul"hate !ntent, ir!n !ntent et. 9!n%!rmane
+uality and desi$n +uality are the tw! !m"!nents !% +uality. The %!rmer is de%ined as the
absene !% de%et and the latter is the de$ree !% ust!mer satis%ati!n with the "r!duts
harateristis. The n!n(!n%!rmane !% the raw materials t! the +uality standards an ause
Internal !r @'ternal %ailure. nlike internal %ailure, e'ternal %ailure an shake the $!!dwill !%
the !m"any. The attributes !% this dimensi!n are
i1 De%et 6ra" Rati!2 Perenta$e !% "r!duts sra""ed !r %!und de%eti#e due t!
the l!w +uality raw material.
ii1 Pr!dut rejeti!n Rati!2 Perenta$e !% "r!duts that are !m"letely rejeted
due t! the l!w +uality raw material.
iii1 uality system2 A "arameter t! hek whether the su""lier has +uality
erti%iati!ns? standards.
)elivery Perfor!anceThere an be situati!ns where the su""lier may n!t adhere t! the
deli#ery date and there an be a sh!rta$e in the +uantity !% "r!duts deli#ered. The lesser the
delay and sh!rta$e better will be the Deli#ery Per%!rmane dimensi!n. A l!w Head time
hel"s in reduin$ in#ent!ry and thereby brin$in$ d!wn the w!rkin$ a"ital re+uired %!r the
manu%aturer.
The attributes !% this dimensi!n are2
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i1 Deli#ery Time delays2 Deli#ery time is the time re+uired t! trans"!rt the
"r!dut %r!m su""lier t! manu%aturer. This BPI measures e'tra time re+uired t!
deli#er the !rder.
ii1 Deli#ery uantity sh!rta$e2 Di%%erene in +uantity !rdered t! the +uantity
deli#ered.
iii1 Head time t! !rder2 Head time is the time between reei#in$ an !rder and
deli#erin$ the "r!dut !r ser#ie t! the ust!mer.
Durin$ an e"idemi !utbreak, there w!uld be a sur$e in the demand %!r the bl!!d ba$s. I% the
lead time taken is t!! hi$h !r the deli#ered +uantity is l!w %r!m the su""lier, then it be!mes
#ery di%%iult %!r the manu%aturers t! meet the demand. F!r e'am"le, the lead time %!r
eedle h!lder assembly &A1, E !nnet!r, Tube !nnet!r et. are m!re than 44 days.
&ene it is im"erati#e t! identi%y the su""liers wh! an "r!#ide the raw materials in lar$e
+uantities and with lesser lead time.
&inancial StatusThe #alues de%inin$ this dimensi!n an be !btained %r!m the %inanial
statements !% the su""lier. In the Indian -l!!d -a$ industry, the su""liers wh! are +uali%yin$
t! internati!nal standards are less. In suh ases, the mana$er has t! !uts!ure it %r!m the
%!rei$n nati!ns. 6ine establishin$ a relati!nshi" with the su""lier itsel% is time !nsumin$
and has !st im"liati!ns, the mana$er sh!uld l!!k !n a l!n$ term "ers"eti#e by
intr!s"etin$ the %inanial #iability and %inanial "er%!rmane !% the su""lier. This dimensi!n
hel"s the manu%aturer t! understand the %inanial health !% the su""lier as well as ab!ut the
l!n$ term trade reliability !% the ust!mer.
The attributes !% this dimensi!n are
i1 Assets and debts2 sin$ this we an %ind !ut h!w muh !% the su""liers assets
are %inaned by b!rr!wed m!ney.ii1 In!me and @arnin$s2 In!me sh!ws the su""liers sales re#enue and earnin$s,
the "r!%it a%ter !"eratin$ e'"enses. I% the In!me t! e'"ense rati! is s! hi$h ie. ab!#e
industry standards1, we an !nlude that there is s!me !"erati!nal %law in the
su""lier side and i% n!t reti%ied, the b!tt!m line will be a%%eted. In se#ere ases, this
an lead t! s!l#eny als!.
iii1 9ash Fl!ws2 9ash %l!w sh!ws the am!unt !% m!ney whih has %l!wed in !r
!ut !#er a "eri!d !% time. 9!m"anies with $!!d ash in%l!ws in#est m!ney in m!re
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and m!re business de#el!"ment !r RLD ati#ities. Th!se !m"anies an "ay !%% their
liabilities in time.
Purc"asing costsThe t!tal am!unt s"ent t! buy a "r!dut is the "urhasin$ !st !% the
"r!dut. 6!me !% the raw materials and !m"!nents used in the manu%aturin$ !% bl!!d ba$s,
%!r e'am"le PV9 P!ly#inyl hl!ride1 materials, &A eedle &!lder Assembly1, 9R9
9!nentrated Red bl!!d1 9ell1 %ilter et., are !stly and these !st w!uld then be arried
!#er t! the end user. A lar$e "!rti!n !% the Indian market %!r bl!!d ba$ !nsists !% "!!r
"e!"le, wh! ann!t a%%!rd this inremental !st. &ene it is #ital %!r an !r$ani
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i1 Pers!nnel +uali%iati!ns2 This attribute is the measure !% the +uali%iati!n !% the
em"l!yees in#!l#ed in the "r!duti!n "r!ess. The "ers!nnel sh!uld be well
#ersed with the manu%aturin$ "r!esses and "raties. In !rder t! kee" u" the
+uality standards, they sh!uld be $i#en induti!n as well as !ntinu!us trainin$.
J!b r!tati!n sh!uld be $i#en at re$ular inter#al s! as t! kee" the em"l!yees m!re
!m"etent.
ii1 Pers!nnel &y$iene2 The "ers!nnel sh!uld be trained in "ers!nal hy$iene. They
sh!uld n!t be all!wed t! w!rk i% he is su%%erin$ %r!m any in%eti!us diseases.
Pers!nnel sh!uld wear lean l!thes and "r!teti#e a""arels and sh!uld be
instruted t! a#!id diret !ntat with the in#ent!ry s! as t! "re#ent
!ntaminati!n. 6m!kin$, drinkin$ and eatin$ sh!uld n!t be all!wed in the
"r!duti!n area. The "ers!nal hy$iene "r!edure sh!uld be a""lied t! e#ery!ne
wh! enters the "r!duti!n area.
Building and &acility The "laement !% the buildin$, the lay!ut !% the entire "r!duti!n
area, hy$iene en#ir!nment an ha#e an im"at !n the +uality !% the bl!!d ba$ "r!duti!n.
&ene, %!ll!win$ "arameters ha#e been inluded2
i1 Desi$n and !nstruti!n2 The l!ati!n !% the buildin$ and the lay!ut !% the
w!rk s"aes sh!uld be desi$ned in suh a way t! minimi
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:ith the hel" !% industry e'"erts we ha#e identi%ied Purhasin$ 9!sts, Pr!dut uality,
Finanial 6tability, Deli#ery Per%!rmane, and the Pr!duti!n Failities and
"urhasin$9a"aity as !ur main riteria. @ah !% its attributes has been menti!ned in the
earlier seti!n. :e an lassi%y Pr!dut uality, Finanial 6tability, Deli#ery Per%!rmane
and Pr!duti!n Failities L 9a"aity t! be !ur diret riteria and Purhasin$ 9!st t! be !ur
l!ne indiret riteri!n.
Step 22 T! deide !n the alternati#es.
:e are assumin$ !ur C alternati#es t! be A, A3 and AC.
Step 02 T! de%ine the lin$uisti terms and the %u
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Bery Poor BP 1 1 C
Poor P 1 C D
air C D 4
:ood : D 4 9Bery :ood B: 4 9 9
Triangular Fuzzy Scale
inuistic Terms for criteria ratins
Linguistic Term
Ta%le 0 Linguistic Ter!s for t"e $riteria Ratings
Bery ow B 1 1 C
ow 1 C D
$edium $ C D 4ih D 4 9
Bery ih B 4 9 9
inuistic Terms for alternatie ratins
Triangular FuzzyLinguistic Term
Ta%le 3 Linguistic Ter!s for t"e /lternatives Ratings
Step 32 T! rate eah !% the riteria based !n the lin$uisti terms and %u
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t! re#eal as it w!uld a%%et the %irms re"utati!n..T! alulate the riteria wei$ht, we need t!
!n#ert the lin$uisti ratin$ int! trian$ular %u
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Pers!nnel
A H VH VH .7= 0A3 & & M C 7.CC /AC & V& & 0 =.7= /
Ta%le 7 /ggregate &u66y Ratings for t"e /lternatives
Step 72 T! !nstrut the %u
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+1 *.2* *.CC 1.** *.DE *.7D 1.** *.11 *.DE 1.** *.11 *.19 *.DE *.DE *.7D 1.** *.11 *.19 *.DE
+2 *.2* *.GC 1.** *.CC *.4* 1.** *.11 *.G1 *.47 *.CC *.4* 1.** *.CC *.4* 1.** *.CC *.4* 1.**
+C *.11 *.11 *.1G *.DE *.9C 1.** *.DE *.9C 1.** *.DE *.7D 1.** *.DE *.9C 1.** *.DE *.7D 1.**
a6>
c6
,uildin and
acility
C.**
9.**
C 1
Purchasin %ost Product Fuality inancial Sta#ility
9
&eliery Performance
1
Personnel
1.**
9.**
1
9 9 9
Ta%le 9 :or!ali6ed &u66y Ratings for t"e /lternatives
Step 92 T! !nstrut the wei$hted n!rmali
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d!in$ the mathematial !"erati!ns and translatin$ them int! s!res, hel"s in rankin$ the
su""liers.
This "a"er is all ab!ut seletin$ su""liers %!r bl!!d ba$ manu%aturin$ industry in India. First
!% all, a "anel !nsistin$ !% e'"erts %r!m the industry !r related t! industry is %!rmed. F!r thisstudy, a "anel !% C e'"erts %r!m the industry were !nsidered. F!r !n%idential reas!ns, let us
n!w assume them t! be D, D3 and DC.9!nsider, the !m"any has C alternati#es as well Z
A, A3 and AC. In this "a"er, 7 riteria are !nsidered %!r the e#aluati!n. The riteria are Z
Purhasin$ 9!st, Pr!dut uality, Finanial 6tability, Deli#ery Per%!rmane, -uildin$ and
Faility, and Pers!nnel.
As the %irst ste", the three deisi!n makers e#aluated the im"!rtane !% eah riteri!n and the
ratin$ !% alternati#es by usin$ the lin$uisti #ariables sh!wn in table C and table 5
res"eti#ely. The ratin$ %!r the riteria and the alternati#es are determined ne't Table C and
Table 51. These ratin$s are then !n#erted int! trian$ular %u
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deisi!n makin$ m!del, the researher needs t! identi%y a $r!u" !% e'"ert deisi!n makers
wh! an rate the im"!rtane !% eah riteria?attributes and a$$re$ate them by the mean
a$$re$ati!n meth!d. The riteria used in the "r!"!sed m!del were based !n the %eedbak
%r!m e'"ert deisi!n makers in the bl!!d ba$ manu%aturin$ en#ir!nment. It is im"erati#e t!
desi$n the m!del in ali$n with the real time a""liati!ns. This w!uld be "!ssible by seletin$
the ri$ht "arameters based !n +ualitati#e deisi!ns. Researher d!es n!t need t! "urhase a
hi$hly s!"histiated t!!l !r s!%tware t! d! the same. The m!del e'"ets the industry
"r!%essi!nals t! h!!se the "arameters and will $uide the "r!%essi!nals t! a""ly the !m"le'
tehni+ue #ia M6(@\9@H that an make the alulati!ns !% ratin$ an easy, less time(
!nsumin$ task and hea". Inte$rati!n !% %u &uture scope of t"e wor*
The attributes disussed in this researh w!rk are s! s"ei%i t! the auth!rs1 interati!n with
the "artiular d!main e'"erts a#ailable. -ut in the reality, e#ery !r$anithe same. The bl!!d ba$ industry an be researhed %urther with the !ther M9DM tehni+ues
in the !ther deisi!n makin$ "r!esses al!n$ its su""ly hains.
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Ken
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