Blogging & PodcastingCreation and promotion
Web Marketing
Flore Massoullié22/02/13
INtroduction
Building your blog – Do's and Dont's
Networking & Promoting a blog
Podcasting on your blog
Vocabulary
Blog : toolset with which you write and publish posts that visitors can comment on.
Ping : a short message sent out to major blogging search engines and directories once a new post is put on-line
Widget : application, or a component of an interface, that enables a user to perform a function or access a service
DO
Be passionatedKnow the subjectSize up space
DON’TSelect a topic because of its audience
• Purpose :
Have a blog followed as more as possible
• How ?
your FOCUS
DO
Be passionatedKnow the subjectSize up space
DON’TSelect a topic because of its audience
Group of 2-3 students
Find a subject
Explain why
Which platforms do you know ?
Wordpress
43%
Typepad14%
Blogger8%
DO hundreds of tools and widgets to optimize your blogging experience.
DO beautiful, ad-free interfaces.
DO easy to utilize ads possibly make money from your blog.
DON’T mobile blogging features lacking and underdeveloped.
DON’T use of trackbacks rather than pingbacks.
DON’T difficult to figure out for beginners.
WordPress is customizable, fresh and easy to use -- everything blog software should be.
This blogging software is affordable and easy to use.
Blogger offers tons of customization options to help your blog look exactly the way you want.
Setting up your blog
a) Picking your blog look• Configuring comments• Setting up pinging
DO
which template ?(download, customize it or completely create it)review comments before pusblishing
DON’Trefuse to allow anyone to publish comments
DO
Easy to read (vocabulary)Use photos, attractive technicalsBrief and direct.
DON’THesitate («I think», «I feel»)Don’t!! Use?! to many ponctuations !?? for3v3r Write long paragraphs
Simplicity
Scannability
Sharpness
DO
Easy to read (vocabulary)Use photos, attractive technicalsBrief and direct.
DON’THesitate («I think», «I feel»)Don’t!! Use?! to many ponctuations !?? for3v3r Write long paragraphs
Group of 2-3 students
Write your 1st post : introduce your subject and explain why you create this blog.
Purpose of networking and methods ?
Purpose
Get involved with the larger community
Developp your business (spread information)
Simple exemple
•Sending a polite mail
•Participating in online communities : social networks & blogs
Follow RSS :
1) Google reader
2) Choose 3 RSS
3) Organize them
Promote a post : Ping Weblogs, Pinger«a short message sent out to major blogging search engines and directories once a new post is put on-line»
Promote a post : Digg a social voting site«if a post is correctly submitted on Digg, Digg delivers server-crushing traffic.»
1) Publish a new post
2) The site receives the pig, its software retrieves the next post
3)The site adds the new post to its index
4) Users have acces to your new post
DOBe on the front pageBe imaginative (actuality, funny)Include image
A podcastAudio or video recordingDistribution by using a special RSS feed
Solution to a writing post
Recording device
Software
Input device
Broadcasting vehicle
UploadingEncoding, mp3 (compressed format)Inserting the file Create
PromotingAdd to iTunes or other podcasting sites.
Pinging, blogger networking, social media sites.
UploadingEncoding, mp3 (compressed format)Inserting the file Create
PromotingAdd to iTunes or other podcasting sites.
Pinging, blogger networking, social media sites.
Building your blog – Do's and Dont's
Networking & Promoting a blog
Podcasting on your blog
Quiz
•Number of business bloggers in USA ?
•A blog platform ?
•What are the 3S’s ?
•What is a RSS ?
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