BLOCKCHAIN:How it will disrupt the Loyalty & Travel Business
Javed Akhtar
RewardPort
Nov 30th, 2017E.T.B.S.
• Leading customer engagement & loyalty company.
• 2500+ program executed for over 600+ corporates in last 5 years.
• Offices in India, UAE & UK.
• Over 25 products in the loyalty & engagement system.
• India’s leading leisure travel services company.
• India’s largest online marketplace for activities & experiences.
• 80,000+ bookable activities in 900+ cities in 180 countries.
• Offices in India, UAE & UK.
• A training & research platform for blockchainand cryptocurrency.
Our Products & Services
Technologies that will disrupt business in 2018• Artificial Intelligence
Artificial Intelligence
SIRI Google Voice Assistant
Movie Recommendations Shopping Recommendations Facial Recognition
Chat Bots
Technologies that will disrupt business in 2018• Artificial Intelligence
• Internet of Things (IOT)
Internet of Things
Technologies that will disrupt business in 2018• Artificial Intelligence
• Internet of Things (IOT)
• Digital Identity
Technologies that will disrupt business in 2018• Artificial Intelligence
• Internet of Things (IOT)
• Digital Identity
• Blockchain
Convergence
Technologies that will disrupt business in 2018• Artificial Intelligence
• Internet of Things (IOT)
• Digital Identity
•Blockchain
Disruption &
Change
Blockchain
Blockchain
How it will change
Anyone can copy it, develop it and innovate
on top of it to help solve more problems.
Disruption: Role of middle man / platform will get reduced & dumped
OTA / AIRBNB / Hotels.com Inventory(Air | Hotel)
Location | Payment | Availability
Customer - Digital ID (Apple / Google / Facebook)
Desire to book | Payment
Customer Digital ID (Apple / Google / Facebook)Digital Currency & Blockchain
Post Blockchain
Inventory(Air | Hotel)
Location | Payment | Availability
Blockchain & Travel Industry
Applications in Travel Industry
Blockchain & Travel Industry
Blockchain & Loyalty Industry
$48BnPoints & Air miles unredeemed(Martiz)
46% Loyalty program members would want to earn points on everyday spending (Colloquy)
92% Business travelers would get attracted to ease of redemption (Collinson Latitude)
61% Travelers look for loyalty programs with a broad spectrum of rewards (Collinson Latitude)
71% Travelers agree that Value of Loyalty Program decreases due to limited range of rewards (Collinson Latitude)
42%Travelers believe loyalty programs offering only core inventory are out dated. (Collinson Latitude)
68%Millennials will remain loyal to a program offering them the most rewards (Internet Marketing)
41%Joined Travel Loyalty program for ease of use (Internet Marketing)
$1.98BnValue of the Global Loyalty Management Market in 2016
$7.3BnExpected value by the end of 2022 growing at CAGR of 22%
$117BnWorth of rewards issued globally every year
Issues with Current Loyalty Programs
Blockchain & Loyalty Industry
Solutions for the Loyalty Programs
Blockchain & Loyalty Industry
Use Case #1- the Elements Blockchain solution
Buys from the webstie
Earns Points in Elements
Use Points on Redemption platform
Use Points on the Same Website
Campaign using Single Currency for Loyalty & Rewards
Blockchain & Loyalty Industry
Use Case #2- The Elements Blockchain solution
Global reward platform with single currency
Customer earns single currency points from different loylaty programs
Points can be redeemed for various rewards from the platform
Sell at Exchange
Blockchain & Loyalty Industry
Conclusions
• Lot of Potential beyond Crypto Currency
• Some Hype too (maybe another 3-5 yrs to maturity)
• It will disrupt the B to B engagement models
• The industries that will definitely need / use the blockchain• Retail / E-commerce
• Bank
• Manufacturing
• Health Care
• Government
• And others will follow
• Blockchain is at a stage similar to what internet was in 1993 - What to do with it!
• Time to start is NOW!
To get this presentation in your inbox give a miss call on 8824 222 992
Thank you
• To get this presentation in your inbox or to have a one on one discussion give a miss call on 8824 222 992
• Follow me on LinkedInwww.linkedin.com/in/javedakhtar
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