Download - Blend Conference 2014: Polishing Your Content Publishing Process

Polishing Your Content Publishing

Process

Blend Conference September 13, 2014

Lisa Maria Martin | @redsesame

Who likes coloring?

Process?

The Writing Process

h"p://phdcomics.com/comics/archive.php?comicid=1732

Famous Writers’ Sleep Habits & Literary Productivity

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The Daily Routines of Famous Creative People

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ve-‐rou

Bnes

h"ps://www.youtube.com/watch?v=ZQ_MEFVx5jM

Who *doesn’t* like coloring?

h"ps://twi"er.com/deathbearbrown/status/494649174928142336/photo/1

We want a

repeatable, sustainable

process

because we want

repeatable, sustainable

results.

h"ps://twi"er.com/lucidplot/Bmelines/491607028209811456

The Process™

If only publishing content were this easy.

Content strategy was supposed to make everything perfect.

Our workflow still has challenges.

h"ps://www.flickr.com/photos/magical-‐world

Slowdowns

h"ps://www.flickr.com/photos/leecraven/4667899925

Unexpected gaps

Workarounds

h"ps://www.flickr.com/photos/kryshen/3860353364

Broken tools

h"ps://www.flickr.com/photos/vivekjena/2992102316

Crayons, man.

Spend time on content, not firefighting.

Use your skills.

You’re already thinking about:

Communication goals

Production


User needs Author


Inventories & audits Process


Tools & channels

Writing & editing


Sustainable pages

workflows

Strategist, strategize

thyself.

h"p://explodingdog.com/Btle/whywhatshouldibedoing.html

The Process™

Real talk o’clock

h"ps://www.flickr.com/photos/68397968@N07/14118666380

The (Actual) Process™

Map your

reality.

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edium.com

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• Roles & responsibilities • People • Timing • Tools

Pay attention to:

h"ps://www.flickr.com/photos/calsidyrose/4925267732

• Write it. • Draw it. • Share it.

Make it visible:

h"ps://www.flickr.com/photos/jdhancock/7886707854

What do we learn?

Is there a disconnect?

Is your team out of order?

Are your resources scarce?

Are you using the wrong tools?

Blame the CMS!

Blame the CMS! Don’t

Now what?

Mind the gaps.

h"ps://www.flickr.com/photos/bvi4092/14253264351

Advocate for a better process.

• Approach • People • Resources • Tools

h"ps://www.flickr.com/photos/48685334@N00/4564784920

Iterate and change.

h"ps://www.flickr.com/photos/pinksherbet/8658017263

Be patient.

h"ps://www.flickr.com/photos/amagill/7798874692

Fix your process now.

Do better work later.

Enjoy coloring.

Thank you.

Lisa Maria Martin | @redsesame