Download - Blanct presskit

WE LISTEN,WE THINK,

WE DO.“Fronting our Group as the Branding and Interactive agency arm, our unique philosophy lets us tailor

our creative concepts to meet every client’s objective[s]. Infusing a bespoke process from each project’s

inception, our solutions are communicated across with true finesse and backed by sound marketing &

branding strategies.” - blanct

www.blanct.com

[email protected]

Leading this branding exercise to position our sister entities to their optimum potential, the team at blanct envisioned and executed a full conceptual direction, graphic and layout design, copywriting and programming interface for VisualMediaWorks’ [VMW] website. As a purveyor of visual excellence, VMW website’s objective was to showcase namely that.

Designed for convenient navigation within the site, the uncluttered and minimal web styling accentuate the branding identity of VMW effortlessly. With a cubic layout, the company’s works are consolidated and purposefully categorized for optimum viewing selection.

240

Tapping on the edgy and highly creative tenets of Attic Films, this website takes on a graphic yet avant-garde direction. With a ‘bare all’ concept, one travels through an insightful journey of the firm’s forte in motion graphics, video production and more.

© AT T I C F I L M S 2 0 1 2 . A L L R I G H T S R E S E RV E D

Apart from showcasing all of its unique qualities, blanct created a framework that subtly reflects nuances of show-reel elements, keeping the colour theme dark and raw, taking inspiration from traditional film strips.



242

The intuitive site embodies a dynamic and exclusive feel for obilia. With a rich, yet highly sophisticated colour palette, the website has been intelligently weaved together with intermittent, tagline transitions.

Showcasing the entity’s exclusive works as the centrepiece for its web pages, one is able to relate and experience the team’s dedication to meticulous design, detail and quality.

244

Cladding the lobbies of Singapore’s new business metropolis are three digital directories created to provide a simple wayfinding around the retail spaces.

With individual tenant listing for the office and retail components, the interface is clean and showcases the development’s architectural brilliance. The interface includes a backend feature that allows one to have remote access and update tenant listing with utmost convenience. In addition, graphical illustrations depict the building’s Green Features for easy comprehension.

kWp

Solar PowerHarvested to DateSolar Panels are installed on the rooftop to harness solar energy of up to 50kWp of electricity.35358

tons

CO2 Carbon DioxideReducedThe installation of energy efficient features and use of renewable energyat The Metropolis increase the carbon offset which os measured here as the equivalent number of plants planted.

2028

OutdoorHumidityHumidity level vary from place to place. A comfortable humidity level is usually about 80% on average. Anything beyond this makes the surrounding appear hotter than it actually is.

%3

kWhx106

1.940Total BuildingPower ConsumptionEnergy Efficiency Index (EEI) measuresthe total energy used per unit ofbuilding floor area and is a key building performance indicator adopted bySIngapore’s Building & Construction Authority for energy efficiency.

KW/Rton

ChillerEfficiencyThis is a benchmark widely used to measure the chiller system efficiency. A highly efficient chiller plant system savesenergy as it is the largest energyconsumer in a commercial building.

0.64

OutdoorTemperatureOutdoor temperature is a term which refers to the temperature in a room, orthe temperature which surrounds an object under discussion.°C32

246

The RampL5Lobby APink Lifts

These artworks developed for Orchard Central feature 3D renders of the retail mall and focuses mainly on providing wayfinding and navigational support to visitors. Scope of services include a set of colour coded directory for lift differentiation, level zoning and customized icon graphics.

The RampL5Lobby APink Lifts

Serving the renowned multi-label furniture and fine accessories retailer, SPACE Furniture, is an in-store vertical touch screen self-help directory.

Located at the brand’s flagship boutique along Bencoolen Street [Singapore] this intuitive directory that is conceptualized and created by blanct delivers not just navigational help, but a lifestyle experience for all.

Making a Statement - With various content sections, the directory showcases an insight into the multi-label retailer and its creative store concept.

With actual in-store shots and a cross-sectional diagrammatic view created by VMW, users will be able to have an immersive experience in the interlinked three-block lifestyle environment without being lost.

Navigational features include a 3D wireframe path done by VMW architecture team, whereby users can be virtually guided to access their desired brand sections.

Leveraging the directory’s purpose and usage, the bottom section of the screen depicts a marketing page for store shout-outs, promotional campaigns, and more, including a management programming feature for remote internal updates.

Taking the outfit’s forte beyond Singapore’s shores, blanct embarked on a comprehensive project for an Indian residential development, East Point. This private iPad application serves as the perfect tool for the developer’s sales team to constantly be on the go for jetsetting prospects.

With a unique interface and simple sections, the application includes VMW’s services like a comprehensive location map, site plan and a variation of room types depicted through the immersive IPM.

254

Hotspots were programmed to incorporate information that follow a sequential presentation structure. Integrating not just a frontend programming portion, the application also encompasses RealTime updates for the development’s unit availability.

255

With the marriage of IPM nodes that showcase the interiors of the development’s unit types and backend RealTime function, this sales package allows for a perfect visual presentation and live updates on unit availability.

256

Tapping into the usefulness of an isometric plan,blanct conceptualized and created a website for the multi-generational residence of Brooks Collection @ Springside.

Incorporating an introductory video with a storytelling concept by Attic Films, the video exudes a homely disposition feel to the user, before transiting to the site’s main page. Purposefully designed to convene an amalgamation of information, sections include visual renders and plans created by VMW.

258

Users have the freedom to see cross-sectional spaces through the isometric plan first-hand. Unique to this development’s shape and facilities, the intelligent overlay of information keeps the overall site heavy with content, but sleek in delivery. Additional features include a customized interactive location plan in which one is able to draw information on both the external and internal context of the development.

259

Emphasizing on the project’s landscaping brilliance, blanct envisioned and moulded the information-heavy website for Mirage by the Lake, a Malaysian residential development. The site includes magnificent landscaping renders from VMW.

Clean, angular lines assimilate the purposeful, informative Flash-based website, and is a cohesive display of stunning panoramic visuals and technical information.

262

With unique cursor panning effects, the clean web layout is minimalistic and keeps the project’s focus in-check at all junctures. With a comprehensively programmed site plan overlay and well-managed content arrangement, the site is self-explanatory and a delight to experience.

263

Plaza Singapura - The highly interactive History Wall is a consolidation of the milestones of one of Singapore’s most vibrant and unique retail mall. Designed to transcend multi-generational users from the mall’s illustrious past to the future with a twist of fun, blanct created the experiential interface, which was showcased within a private showsuite.

Entwining the best of yesterday in today’s context, the interactive touch screen interface is a juxtaposed virtual showcase of Plaza Singapura’s milestones as a mall and lifestyle component. With a mix of real photography and computer graphics, the array of mono-toned images to professionally shot stills were pre-programmed to encompass a deliberately haphazard sequence.

266

Designed to allow as much image space as possible, the minimalistic layout features information overlay and intuitive buttons that keep users entertained at all times.

267

Keeping in mind to be easy yet fun when navigating, every design element is purposeful and visually engaging. Programmed and designed with a “Rub to Reveal” touch-screen function, users of all ages are able to engage with the interface’s overall ‘show and tell’ concept.

268

The unique scope of services delivered for Hatten City - a mixed development project based in Malaysia - is available as an iPad application in the Apple Store, and at the developer’s marketing gallery.

Dynamic in both form and function, blanct has designed the overall interface with a slider concept that consolidates the project’s information, including technical information, graphics, visual renderings by VMW, animation and more.

270

With dual-functional programming, the interface contains not one but two full sets of information for separate developments. Easy to navigate between the two, marketing presentation and end-user experience is not compromised at all times.

271

Leading the creative direction and marketing strategy for the multimedia display of CapitaGreen, an esteemed office development, blanct produced two highly interactive Macro & Micro interfaces showcased within the private experiential showsuite.

The Macro multimedia showcase is a highly informational vision that has been transmitted from a presentation touch screen to an expansive projection wall. Covering accessibility and amenities details, this feature wall focuses on the external context of the development’s location and surrounding amenities.

276

With detailed labelling over the 3D architectural animation by VMW, the interface covers a 360-degree vicinity view that is triggered by interlinked hotspot buttons. Staged next to a 3D model of the development, the interface also allows for seamless transition to the Micro multimedia, which contains the actual development’s details and specifications.

277

Containing multi-layered information, the Micro interface is a highly interactive feature that can be experienced through a presentation touch screen and a large touch TV within the showsuite’s mock up office space. Situated beside a 3D cross-sectional lighting model, this interface reacts with the former upon triggering hotspots.

278

Taking the overall interactive experience a step futher, the creative team created not just customized hotspots, but ‘swipe’ features that trigger an animation playback to provide a more immersive and interactive experience.

279

Not just a solution provider, blanct worked together with VMW to create sections that contain the ever-immersive IPMs to help simulate office spaces, with and without furniture layout. Served as a powerful selling tool, the interface programming delivers these information collectively with smooth overlay effects and intuitive navigation features.

280

An important aspect of this interface includes a ‘plans comparison’ page with prospective tenant listings. Keeping the interface sections intelligently designed and thought out, important details can now be pulled out easily without any fuss and waiting time.

281

Featuring not just an automated lighting model beside the screen, the programming of both tools have been synced to simultaneously showcase the environmental highlight of this particular development, which is the Cool Void. Deliberately planned to emphasize on this award-winning green feature, the interface and its graphic and programming capability is no longer restrained within the screen, but serves as a multi-purpose marketing platform that is fluid and easily adaptable for external add-on features.

282

With these experiential spaces, the Micro multimedia also includes customized building signage visuals and incorporates the marketing video. Not just an interactive interface, project information and other necessary details have been well thought out and reflected strategically.

283

To tie up the team’s complete marketing strategy, blanct has also created an additional interface that allows for a seamless presentation at the showsuite. Without any assistance required, a presenter can now lead prospects on this immersive journey and control all necessary lighting and showroom features through this iPad automation application without having to touch a single switch.

284

In a collaborative effort, obilia and blanct created the interactive interface for Corals at Keppel Bay, an exclusive residential development in Singapore. With the former taking the creative lead, blanct brainstormed and conceptualized the project’s art direction for the content’s graphic interface and programming functionality.

Integrating a marketing video, e-brochure, plans by VMW, stunning visual renders by obilia and technical information, the interface is a slick and refined twist, with smart navigation between modules.

288

Showcasing an exemplary correlation between content visuals, copywriting, the development’s selling points, and interface navigation, the interactive feature displays seamless transition effects and a distinct identity that spreads throughout the project’s marketing mediums.

289

Showcasing a broad spectrum of information that have been strategically planned between obilia and blanct, the interface plays host to an international audience.

290

With customized icons programmed and integrated into the intuitive IPM environment of the development’s vicinity, users and presenters are able to simulate Corals at Keppel Bay to a fault.

291

123456778

910

11121314151516

BBQ Party PavilionClubhouse (Multi-Purpose StudioLounge, Function Room, Gym)Al Fresco TerraceForest WalkEntrance GatewayStepping StonesStepping StonesTennis CourtChildren’s Play Area

Public PromenadeDockside PromenadeReflecting PoolsWater GardensHydro SpaLounger Pool50m Length Swimming Pool50m Length Swimming PoolSplash Pool with Jumping Jets

Yet another highlight of the interface is the planning and sequential effects of information overlay. Programmed to include interactive buttons over the residence’s site plan, users can call out lifestyle imagery and navigate internally, without having to leave this multi-informational page.

292

Once more, obilia and blanct created the interactive interface for DUO, a comprehensive integrated development in Singapore. While obilia took the creative lead, blanct conceptualized the project’s art direction for the content’s graphic interface and programming functionality.

Showcasing an amalgamation of contents from VMW, obilia and blanct, the interface takes on an aerial concept, introducing the development from the outside by highlighting the key landmarks of the area.

296

With informational overlay features and a full introduction into the location of DUO’s development plot, the interactive interface is a perfect tool not just for the local market, but for international prospects.

297

blanct took the cue to lead in delivering a seamless and interactive graphic treatment, complemented by unique and smooth transition effects all through the media’s multiple sections.

298

Available not just within the development showsuite, the interface has also been adapted and re-programmed into a private iPad application, allowing this media interface to venture into an ‘on-the-go’ avenue, and opening up easy access to designated sales and marketing personnel.

299

Showcasing visual excellence through VMW’s renders, obilia and blanct also planned out an effective marketing strategy with respect to the content flow of information. Keeping every page uncluttered whilst staying close to the development’s unique branding identity, graphic icons and overlay features include adapting trademark shapes and colour schemes from the logo and the architecture of the development.

300