www.blackcat.bz
TIME
MONTHLY AUDIENCE
APPROX. 1.5 TIMES AUDIENCE GROWS A YEAR
TARGET SOCIAL MEDIA FOR BUSINESS
Russia’s Most Popular Social Network
• Young and active audience
• Widespread
• Age diversity
Russia’s Leading Video Hosting • 32 M unique users per month
• 2,3 billion videos
• 60% users reacts on advertising
Middle Class Audience (mostly) • Mobile users are twice more
active than others
• Engaged in online-shopping
Most Popular Microblogs Service • 1/3 tweeting thru mobile phones
• 1/4 tweeting thru the web-site
PROBLEMS
Clients request quick feedback via social
media!Reputation loss is a number one threat!
Monitoring the brand accounts in the social
media is too time-consuming
PROCTER&GAMBLE
SOLUTION
КОМАНДА WHY ONLINE COMMUNITIES ARE IMPORTANT FOR CONSUMERS
КОМАНДА WHY ONLINE COMMUNITIES ARE IMPORTANT FOR COMPANIES
MARKET
CUSTOMERS
• Marketers • Мarketing departments of mid-size and big companies • Business without marketing departments • Аdvertising agencies • Social Media users
QUICK REACTION TOWARDS THE NEGATIVE AND REPUTATION RISKS DECREASE
COMPETITORS
ALREADY SUCCESSFUL
PLACE IN ECOSYSTEM
Information gathering Quick reaction
Real-time response
Response
No Response
• Customer development CRM-система для поиска и компиляции аудитории имеющейся базы с аудиторией соцсетей
• Сервис рекрутинга в соцмедиа HR-инструмент для поиска персонала и работы с ним. SaaS-сервис, предлагаемый по подписке, а также приложение в соцсетях как инструмент для B2C для наращивания аудитории и создания биржи труда
Integration with CRM and lead generation Matching social media base with internal base of customers. Gathering information about users, lead generation in social networks Hiring in Social Media SaaS for seeking and interaction with candidates in social networks
BUSINESS DEVELOPMENT
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