Long term
memory
CuesExpertise
Motivation
Peers
Communication skills
CreativitySponsorship
Short term
memory
Refresh
Long term
memory
CuesExpertise
Motivation
Peers
Communication skills
Sponsorship
Short term
memory
Refresh
Financing
& IP
Functioning
prototype
Winning 1st
customers
Licensing/more
customers
Creativity Design Innovation
Childs, P.R.N. Mechanical design engineering handbook. Elsevier Butterworth Heinemann, 2013. ISBN 978-0080977591
0.37 0.570.26 Re 0.0014mC Cw
www3.imperial.ac.uk/design-engineering-school
Mimi Zou
Professor Peter Childs Head of School, School of Design Engineering
Imperial College London
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