Executive TeamDima Romanchenko
CEO
6+ years CIO in retail & logistics150+ people under managementMaster of Science with honorBEST CIO in Ukraine, 2012, 2014
Anton Naumenko
CTO
10+ years lead developer7+ years tech product startupsPhD, 20+ scientific papers
PROBLEM
Law demands all points of sale (POS) to be equipped with the cash operation registering devices from 1.01.2016.
Almost all small businesses perform very simple “on paper” bookkeeping or “excel” at best. Tiny fraction of SMEs use POS solutions.
HardwareAt minimum (~350$)● Cash register● Internet
Options● Cash drawer● Scales● Barcode scanner● Tablet● etc* Our current test stand
Simple software and clean UI
● Grids to edit data like in “excel”● Few clicks to change price or product name in all POSs● Nothing extra - only managing your POSs and cash
Market structurePRO
● TAX - taxation office● PRO - cash register producers (5)● SW - software (400)● INF - information acquirer (2 now + 4 more)
● LSP - service center for cash register (700)
● POS - owner of point-of-sale○ ~300K POS big retail now○ + 300K POS in small consulting
business and small e-commerce from 1.07.2015
○ +300K POS in small retail and service business from 1.01.2016
LSPPOS
TAX SW
INF
Sales of cash registers
Service fees
Binding agreements/contracts/relations
Market size (POS)
● 30K (5%) - our target is share in new POSs of small business by the mid of 2016
● Many years of market growth:○ Bulgaria 7M population ~ 1.5M+ POS○ Ukraine 44M population ~ 300K POS
300K “big” retail+ 300K from 1.07.2015small consulting, e-commerce
+300K from 1.01.2016small retail and service with physical location
30K (5%) during 2016our target
● Sales through service centers and producers
Revenue streams● SaaS Subscription● Hardware (e.g. tablets, video surveillance, routers, etc)● Upsales (prof. services, Internet, etc)● Affiliated sales (express delivery, online payments,
orders to suppliers, online tax reporting, loans, etc)
Competition
Fierce competition in POS hardware and software, but● too complex● priced too high ● not working well
Milestones Bootstrapping $90K boost
Prototype alpha 04.2015 04.2015
MVP beta, 1 cash register 06.2015 05.2015
10 beta customers, 1 service center, Kyiv 07.2015 06.2015
Product v1.0 09.2015 07.2015
100 customers, 5 service centers, Kyiv, Kharkiv, Lviv, Odessa, Dnipro
10.2015 07.2015
1000 customers, 10 service centers 12.2015 08.2015
3 cash registers 01.2016 09.2015
30K customers, 30 service centers, Ukraine 06.2016 12.2015
Progress/Traction
● Prototype in alpha version in pre-production cluster
● 1 producer, 2 more interested
● 3 service centers waiting for software
● Enrolled to Microsoft BizSpark
● Aim to have 10 customers and 1 service center in beta