As the Affordable Care Act, HIPAA and other regulations place firm guidelines on what can be shared between health care providers and their customers, social and digital media are breaking down privacy barriers at an alarming rate. How does the health care industry keep up with social media while following the rules and regulations? How is social media evolving in the health care world? Join Andrew Hetzel, the lead of public relations, advertising, marketing communications, employee communications and social media functions for Blue Cross Blue Shield of Michigan as he explores the constant tug-of-war between big data and big government regulation and what it means for the healthcare industry.

  The Newhouse Global Leaders in Digital and Social Media Speaker Series explores innovative digital and social media engagement from around the world. Speakers represent leadership in thought and innovation in their fields. Follow the talk on Twitter via #NewhouseGLDSM.

Big Data vs. Big Regulation in the Quest for Consumer Loyalty

Andrew Hetzel, VP of Corporate Communications

Wednesday, February 27 at 6:00 pm Joyce Hergenhan Auditorium

Newhouse Global Leaders in Digital & Social Media Speaker Series

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