1 © Hitachi Data Systems Corporation 2011. All Rights Reserved.1

BIG DATA,BIG CONTENTSNW SPRING

FRED OHAPRIL 2, 2012

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Satellite Images

Bio-Informatics

M2M and Web Logs

Sensors

Video

Audio

Email

Documents

Social

Volume

Velocity

Variability

Value

Data-intensive Processing Increases

Four Vs

BIG DATA IS NOT JUST ABOUT SIZE

STRUCTURED DATA

UNSTRUCTURED DATA

SEMI-STRUCTURED DATA

OLTP

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BIG OPPORTUNITY – ACROSS INDUSTRIES

BIG DATA IMPACT

Science and data science• Decoding a genome with 3 billion data pairs can

now be done in < 1 hour

Media and entertainment• Video surveillance at airports with facial

recognition analysis and real-time reporting to security

Oil and gas• Projects usually require coordinating hundreds of

firms with up to 10PB of data to analyze oil locations

Telco$100B Opportunity

Healthcare$300B Opportunity)

Manufacturing+50% Production $

Retail+60% Margin (US)

Public Administration

€100B Opportunity (EU)

BIG DATA EXAMPLES

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BIG DATA MARKET MATURITY IS JUST BEGINNING

85% of Fortune 500 companies are unable to exploit big data for competitive advantage

90% of business leaders say information is a strategic asset but <10% can quantify its economic value

Preparing now with data quality, event-driven architectures, and laying foundational infrastructure for Big Data later.

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ONE PLATFORM FOR THE JOURNEY OF BIG DATA AND BIG CONTENT

BRING ANALYTICS

TO THE DATA

INGEST, STORE

SEARCH, ANALYZE

SEARCH ACROSS NEW HDDS

REPURPOSE,RECOMBINE

PARTNERS

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HITACHI NAS PLATFORM, POWERED BY BLUEARC® (HNAS) – BIG DATA IN OIL AND GAS

Data workflows and management are

increasingly complex

DataAcquisition

VisualInterpretation

ModelingAutomation

Simulation

SeismicProcessing

PropertyModeling

DataManagement

PetrophysicalAnalysis

HNAS provides high-performance scale‒ Tremendous need for high-performance storage

‒ High data volume with storage requirements from 200TB to tens of PB

‒ High-frequency data streams – e.g., 10MB/sec times the number of boats

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BIG DATA, BIG CONTENT

Provide bottomless storage

80 nodes and 32 billion objects

1,000 tenants per system

70K namespaces in many-to-one systems

Reduce tape backup

Distribute content Write once, read

everywhere

Replicate

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SEARCH FOR BIG DATA (COMING IN 2012)

NEW HITACHI DATA DISCOVERY SUITE

REGION 2REGION 1

PARALLELINDEXING

REGION 3

PARALLELINDEXING

PARALLELINDEXING

SEARCH ACROSS

Geospatial and wide area search for FCS portfolio

Super-scale search

Big data search index architecture with Solr + Hadoop + Hitachi

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BIG DATA ANALYTICS – REAL TIME

In-memory computing for real-time analytics‒ Calculate first, then move results

Processing massive quantities of real-time data to provide immediate results

Converged Platform provides ‒ On-demand, nondisruptive scalability‒ Highest-performing appliance for SAP

HANA

HITACHI CONVERGED PLATFORM FOR SAP HANA™

DATA LAYER

HIGH PERFORMANCE

APPS

Delegate Data-

intensive Operations

MASSIVE SCALE-OUT COMING IN 2012!

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10 NAS nodeswith 720TB per rack!

COMPETITOR DEPLOYMENT IS RACK-BY-RACKAT LOWEST POSSIBLE PRICING

WINNING STRATEGY – TCO VS. RACK-BY-RACK

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WINNING STRATEGY – TCO VS. RACK-BY-RACK

HITACHI DATA SYSTEMS DEPLOYMENT IS TCO-BASED

2 HNAS3090 nodes+ 672TB for 1st rack

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GOING FORWARD – $$$$$$$$$$$$$$$$$$$$$

Information Lifecycle

Management + National Genomics

Database (based on HCP and HDDS),

4PB per yearDYNAMIC

INFRASTRUCTURE

FLUID CONTENT

SOPHISTICATED INSIGHT

Genomics Information Cloud

ManagedStorageSolution

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QUESTIONS AND DISCUSSION

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THANK YOU