Beyond WCM: Driving Business from Your WebsiteMay 13th 2010

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The Way the Internet Used to Be…

Graph Source: International Telecommunication Union (ITU), 2007

In 1997 there were 70 million internet users worldwide.

Statistic Source: Internet World Stats, www.internetworldstats.com

Before – WCM was an IT Initiative

What IT wanted in a WCM solution:

• Strict content management / ownership

• Content back-up / Security

• Firm scheduling and content consistency

• Page loading time

• Compatibility with data center

• Audit trails

But the World has Changed…

Image by SocialGrow

Internet Users Statistics – December 2009

Source: Internet World Stats, www.internetworldstats.com

There are currently over 1.8 Billion internet users worldwide.

0 200 400 600 800 1000

AustraliaMiddle East

AfricaLatin America

North AmericaEurope

Asia

Internet Users in the World by Geographic Regions -2009

The Internet as Part of a Marketing Strategy

• The internet is now used as part of business and marketing strategies

Attract & Engage

Capture

Nurture

Qualified

New Customer

So What Does Marketing Need WCM to Do Now?

RSS

Email

Blogs

Social Media

Members Sections

Landing Pages

Micro-sites

PPC

Search Engines

Mobile Apps

Drip Email Campaigns

Webinars

Subscriber Database

Sales

Website

WCM is Now an Integrated Marketing Platform

What marketing wants in a WCM solution: 1. Flexibility and ease-of-use, for non-technical users2. Business blogging3. Syndication and social media integration4. Analytics integration, tracking and testing5. Simple form management with auto responders6. Built-in lead database7. Email campaigns to nurture leads8. Workflow with approvals and versioning9. Roles and Permissions10. Digital asset management

Image from Jason Gulledge

Opportunities for Internet Marketing

• The web is now complex and distributedthis is both an opportunity and a challenge

• It has gone from 1.0 (static and out-dated) to 2.0 (dynamic and shared)

• David and Goliath

Case Study

• Salesforce.com vs. traditional enterprise software solutions

• Founded in 1999

• Internet savvy company that took on a traditional “Goliath”

• Now has over 72,500 customers and over 2,100,000 subscribers

• In January 2010 Salesforce.com had a revenue of $ 1.3 Billion

Source: Salesforce.com

Source: Yahoo Finance, 2010

Harness the web and building demand

Attract & Engage

Capture

Nurture

Qualified

New Customer

SEO, Keywords, Social Media, RSS, Fresh Content, Blog

Landing Pages, A/B Split Tests, Form Builder, Secure Sections, Marketing Database,

Google Website Optimizer

Drip email campaigns, Educational content, Webinars, Social Media Integration,

Business Blogging

Lead scoring, Subscriber Database, CRM Integration, Activity profiling, Dynamic

Segmentation

Harnessing the Web: Skills You Need

• Creative – copywriting, content competency

• Analytical – strong attention to detail, ability to understand metrics

• Determined – willing to continually improve based on metrics to reach targets

• Inquisitive – desire to explore new marketing channels, technology and opportunities

Questions?

Richard Sharp, VP Marketing

richard.sharp@marqui.com

604.484.8543

Follow our blog at http://www.marqui.com/blog

Follow us on Twitter @Marqui_CMS