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Intercultural management
Beyond stereotypes - Impact of cultures on interactions
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Agenda
1. Introduction
2. Cultural symbols
3. Pictionary
4. Stereotypes (national)
5. Culture is a filter
6. Feedback
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Agenda
1. Introduction
2. Cultural symbols
3. Pictionary
4. Stereotypes (national)
5. Culture is a filter
6. Feedback
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Cultural symbols
Exercise
Which thought iscrossing your mind
seeing this pictures?
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Cultural symbols (1-2)
http://images.google.be/imgres?imgurl=http://camelsnose.files.wordpress.com/2007/01/arabic-script.jpg&imgrefurl=http://camelsnose.wordpress.com/2007/01/04/that-iraqi-flag-with-saddams-handwriting-how-long-do-you-think-thats-going-to-last/&h=600&w=600&sz=75&hl=nl&start=1&usg=__XCrmqKJszj_el7uue0i_Vn1jDXc=&tbnid=rue8Fo-AQ9vfqM:&tbnh=135&tbnw=135&prev=/images?q=arabic+script&gbv=2&hl=nl8/9/2019 Beyond Stereotypes Impact of Cultures on Interactions
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Cultural symbols (1-3)
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Cultural symbols (1-4)
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Cultural symbols (1-5)
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Cultural symbols (1-6)
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Cultural symbols (1-7)
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Cultural symbols (1-1)
Material objects and
structures
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Cultural symbols (1-2)
Language and writing(may the peace of God be
with you)
http://images.google.be/imgres?imgurl=http://camelsnose.files.wordpress.com/2007/01/arabic-script.jpg&imgrefurl=http://camelsnose.wordpress.com/2007/01/04/that-iraqi-flag-with-saddams-handwriting-how-long-do-you-think-thats-going-to-last/&h=600&w=600&sz=75&hl=nl&start=1&usg=__XCrmqKJszj_el7uue0i_Vn1jDXc=&tbnid=rue8Fo-AQ9vfqM:&tbnh=135&tbnw=135&prev=/images?q=arabic+script&gbv=2&hl=nl8/9/2019 Beyond Stereotypes Impact of Cultures on Interactions
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Cultural symbols (1-3)
Beliefs and values
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Cultural symbols (1-4)
Heroes and champions
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Cultural symbols (1-5)
Stories and myths
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Cultural symbols (1-7)
Signs of identity
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Cultural symbols (1-8)
Material objects and structures
Language and writing
Heroes and championsBeliefs and values
Stories and myths
Ceremonies, rites and ritualsSigns of identity
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Cultural symbols
Cultural symbols are the tangible and visual
outings of culture
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Agenda
1. Introduction
2. Cultural symbols
3. Pictionary
4. Stereotypes (national)
5. Culture is a filter
6. Feedback
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Comment this picture
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Activity: Pictionnary
Where is this picture taken?Source: Ces images qui racontent le monde (2007)
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T i 26th D b 2004 I d i
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Tsunami 26th December 2004.Indonesia
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Katrina cyclone New Orleans 3th September 2005
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Katrina cyclone New Orleans 3th September 2005
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Story: meet the local Masaai dancers
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But when the tourists are gone
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Cultural filter: we see faade, not reality
We see the world through short cutsand cultural frameworks
We see faade but not reality
Western tourist Local African dancer
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Agenda
1. Introduction
2. Cultural symbols
3. Pictionary
4. Stereotypes (national)5. Culture is a filter
6. Feedback
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US American stereotype for the fun
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Real CNN screen
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Activity: Stereo game
Just write on a piece of paper the firstwords coming to your mind
A ti it St
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Activity: Stereo game
maturemodest
nervousobservantorganizedpatientpowerful
proudquietreflectiverelaxedreligious
responsivesearching
extroverted
friendly
giving
happy
helpful
idealistic
independent
ingeniousintelligent
introverted
kind
knowledgeable
logicalloving
able
accepting
adaptable
bold
brave
calm
caring
cheerfulclever
complex
confident
dependable
dignifiedenergetic
self-assertive
self-conscioussensible
sentimental
shy
silly
spontaneous
sympathetic
tense
trustworthy
warm
wise
witty
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You can tell I am English
www.lgpcards.com
Wh t d thi k b t th B l i ?
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What do you think about the Belgians?
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What do you think about the French?
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What do you think about the French?
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I guess, theywould like toknow who we
are
Then, lets do as wedid with the Romans
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The seven original stereotypes: How the Belgium see the French
The French is arrogantThe French is chauvinistic
The French is moaner
The French is noisy
The French is living in the pastThe French is own-centered
The French is imperialistic
Source: Joint paper by Le Soir (French speaking Belgium newspaper) and La Voix duNord (French regional newspaper from the North of France). 25/01/11.
Original title: Franais et belges: si proches, si diffrents ? Les sept clichs capitaux
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Advertising for a Czech
school teaching French
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What do you think about the Germans?
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What do you think about the Spanish?
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What do you think about the USAmericans?
What do you think about the Hungarians?
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What do you think about the Hungarians?
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What do you think about the Japanese?
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What do you think about the Chinese?
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What do you think about the Indonesians?
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What do you think about the Ethiopians?
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What do you think about the Latvians?
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Analysis framework: Circles
100 French were asked aboutforeigners from EU membercountries.
They have to give adjectives, asmany as they want.
A l i f k Ci l
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Analysis framework: Circles
1,00 1,50
0,10 0,50
2,00 2,50
3,00 3,50
Number
of words
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Analysis framework: Circles
Your knowledge (and stereotypes) isincreasing:
When its your neighbors
When there are long historical(cultural) relations
When the country is large andexposed to international cover (asUSA, Japan, China for instance)
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PositiveStereotype
AdvertisingThe Economist
16th-22nd February 2008
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AdvertisingThe Economist
NegativeStereotype
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Italian technology, German maestria
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Positive and negative stereotypes
Stereotype: idea based upon banalthings
Stereotypes can be positive ornegative
Unfortunately, stereotypes are veryoften the first approach to culturaldifferences.
Also, commercials focus onstereotypes as they have to deliver a
message strongly and fast.Again, unfortunately, some firstexperiences can confirm stereotypes
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Agenda
1. Introduction
2. Cultural symbols
3. Pictionary
4. Stereotypes (national)
5. Culture is a filter
6. Feedback
Culture as a filter (1)
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Culture as a filter (1)
behavior behavior
values
believes
norms
values
believes
norms
is consistent in his/her behaviour with his/her own values.
is consistent in his/her behaviour with his/her own values.
Culture as a filter (2)
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Culture as a filter (2)
behavior behavior
values
believes
norms
values
believes
norms
Alpha analyses behaviour according to his/her values.There can appear cultural disturbance.
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Culture as a filter (4)
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Agenda
1. Introduction
2. Cultural symbols
3. Pictionary
4. Stereotypes (national)
5. Culture is a filter
6. Feedback
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1.1 Why are you a member of a culture?[Make a ranking]
A. I had chosen thisculture.
B. I was born in a placewhere this culture is
dominant.
C. I live for a long time ina country where thisculture is dominant.
D. I was educated in this
culture.
1 2 When we are doing tourism abroad we see
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1.2. When we are doing tourism abroad, we see
[Select two proposals]
A. Reality
B. A faade of the
reality
C. Outings of the
culture
D. Beliefs
1.3. According to the STEREO game main conclusion, which attitude you
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g g , y
should have according to your stereotypes.
[Select one proposal]
A. Delete all your
stereotypes
B. Use your stereotypes as
a analysis grid tounderstand cultural
differences
C. Be aware of your own
stereotypesD. Change your
stereotypes
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1.5. My own culture [Select one proposal]
A. Doesnt interfere in my
understanding of intercultural
situation
B. Is a filter during intercultural
situation and can bring me tomisunderstanding
C. Is a filter and is a sure tool to
understand an intercultural
situationD. Is of no use for international
business activities
1 1 Why are you a member of a culture?[Make a ranking]
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1.1 Why are you a member of a culture?[Make a ranking]
Answer
D. I was educated in thisculture.C. I live for a long time in acountry where this cultureis dominant.
B. I was born in a placewhere this culture isdominant.
A. I had chosen this
culture.
1 2 When we are doing tourism abroad we see
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1.2. When we are doing tourism abroad, we see
[Select two proposals] - Answer
B. A faade of the
reality
C. Outings of the
culture
1.3. According to the STEREO game main conclusion, which attitude you
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should have according to your stereotypes.
[Select one proposal]
C. Be aware of your own
stereotypes
1 4 How to receive information from media properly?
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1.4. How to receive information from media properly?
(select one) - Answer
C. By selecting several
sources and by checking
the medium itself
1 5 My own culture [Select one proposal]
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1.5. My own culture [Select one proposal]
Answer
B. Is a filter during intercultural
situation and can bring me to
misunderstanding
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Intercultural management
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g
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