@MediaWyse + Casey Markee#Pubcon
@MediaWyse + Casey Markee#Pubcon
Who is this Casey guy?• Head of SEO Support for SEN• Founder of Digital Agency Media Wyse• Author of 400+ SEO & SMO articles• 16+ years actual working SEO
Experience• Trained SEO teams on five continents• Co-Author of the “Unfair Advantage
Guide to Winning the Search Engine Wars”
• Contributor to “The Web Untangled: The Handbook for Building an Online Business”
• Rabid Bacon & Craft Beer Aficionado
@MediaWyse + Casey Markee#Pubcon
Law of Wearables Success
Wearables Market Overview
Wearables SEO w/Beacons
Hyperlocal Targeting What are BLE Beacons? iBeacon vs. Eddystone vs.
FB
What will we Learn Today?What will we Learn Today?
@MediaWyse + Casey Markee#Pubcon
The Law of Wearables Success
@MediaWyse + Casey Markee#Pubcon
“In order to be successful, any given piece of wearable technology has to be useful the entire time it’s on your
body.” – Niley Patel, The Verge
@MediaWyse + Casey Markee#Pubcon
Wearables Market Overview
@MediaWyse + Casey Markee#Pubcon
@MediaWyse + Casey Markee#Pubcon
@MediaWyse + Casey Markee#Pubcon
Apple is the New King of the Wearables Market!
@MediaWyse + Casey Markee#Pubcon
4 Million Apple Watches Sold for $3+ Billion in Revenue. Most Successful
Product to Date!
…And with a hefty profit margin of 60%+
@MediaWyse + Casey Markee#Pubcon
Global Smartwatch Shipments will reach 40+ Million Units in 2015!
@MediaWyse + Casey Markee#Pubcon
By 2018, Smartwatches alone will move 91.6 Million Units!
@MediaWyse + Casey Markee#Pubcon
As SEOs we MUST target our client’s audiences on these
platforms!
@MediaWyse + Casey Markee#Pubcon
Wearables SEO with Beacons
@MediaWyse + Casey Markee#Pubcon
Hyperlocal Targeting
@MediaWyse + Casey Markee#Pubcon
Wearables SEO = “Convenience Marketing”
“Delivering a personalized marketing message for a product or service in real-time to a target consumer
exactly when they need it!”- Casey Markee
@MediaWyse + Casey Markee#Pubcon
How do you do this? With Beacons!
@MediaWyse + Casey Markee#Pubcon
“Beacon technology is a location-aware low-cost transmitter that uses Bluetooth and geo-fencing to provide
apps a new level of micro-location awareness”- Wikipedia
@MediaWyse + Casey Markee#Pubcon
Beacons are Small but POWERFUL!
Beacons are about the size of a quarter and cost between $5-80 each.
@MediaWyse + Casey Markee#Pubcon
How do Beacons Work?
Image Credit: Makingittv.com
@MediaWyse + Casey Markee#Pubcon
What can you do with Beacons?
Image Credit: Kinetica.mobi
@MediaWyse + Casey Markee#Pubcon
Facebook “Places Tips” trigger when within 100 ft of beacon.
Serve a “Welcome Note” to Visitors.
Serve prompts to “Like” the page or “check-in.”
Feature posts from your page or those of your Fans.
Facebook Beacons: Cool but Limited.
bit.ly/fb-beacons-signup
@MediaWyse + Casey Markee#Pubcon
Apple iBeacons: App-Focused & Hot
App-Based (mandatory for messages)
Proprietary (but does work on Android)
Can send messages only through UUID (Universal Unique Identifier)
No use of EIDs (Ephemeral Identifiers)
@MediaWyse + Casey Markee#Pubcon
Google Eddystone: The New Kid on the Block!
Supports URL and App for messaging.
Open-Source (available on GitHub)
Can send messages through UUID (Universal Unique Identifier), URL or Telemetry.
Uses EIDs (Ephemeral Identifiers) for secure tracking.
@MediaWyse + Casey Markee#Pubcon
Why should you use Beacons?
Image Credit: Swirl.com
@MediaWyse + Casey Markee#Pubcon
@MediaWyse + Casey Markee#Pubcon
There will be 4.5 Million Beacons installed in the US by 2018!
@MediaWyse + Casey Markee#Pubcon
iBeacon Case Study: Marsh Supermarkets (IN)
bit.ly/ibeacons-101
@MediaWyse + Casey Markee#Pubcon
Eddystone Case Study: TriMet PTA (OR)
@MediaWyse + Casey Markee#Pubcon
In Short: Beacons are Bad-Ass!
@MediaWyse + Casey Markee#Pubcon
Thank You!
@MediaWyse + Casey Markee#Pubcon
@MediaWyse + Casey Markee#Pubcon
Connect with me Online @
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caseymarkeeFollow Casey on SlideShare:http://www.slideshare.net/
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