BEYOND LANDING PAGES5 Ways to Find Out if Your Idea is Stupid
Laura Klein@lauraklein
Saturday, December 7, 13
So, You Have An Idea
you should probably find out if it’s stupid.
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Have You Tried A Landing Page?
of course, you haveSaturday, December 7, 13
Landing Pages Are Good For…
learning whether people are interested enough in your idea to give you their email addresses
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Landing Pages Are Bad For…
Everything Else
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So, have you tried anything else?
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But What Else Is There?
audience buildingconcierge
wizard of ozfake door
crowdfunding
Saturday, December 7, 13
Audience Building: Who Did It?
Saturday, December 7, 13
Audience Building: What’s It Good For?
learning the size of the audience you can attract to your product before committing a lot of money and technical resources
Saturday, December 7, 13
Audience Building: How Do You Do It?
Give away expertise for free on a regular basis
Establish yourself as an expert in the space
Build a community of like minded people
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Audience Building: What Does That Mean?
CONNECT!
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Concierge: Who Did It?
Saturday, December 7, 13
Concierge: What’s It Good For?
learning what is actually required for your product before committing a lot of money and technical resources
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Concierge: How Do You Do It?
Provide a service for someone manually
Figure out the parts of the problem that users need the most help with
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Concierge: What Does That Mean?
HELP!
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Wizard Of Oz: Who Did It?
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Wizard Of Oz: What’s It Good For?
learning what you need to automate before committing a lot of money and technical resources
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Wizard Of Oz: How Do You Do It?
Use humans instead of automation until you can’tDo things that don’t scale
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Wizard Of Oz: What Does That Mean?
PRETEND!
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Fake Door: Who Did It?
Saturday, December 7, 13
Fake Door: What’s It Good For?
learning whether users have any interest in your feature before committing a lot of money and technical resources
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Fake Door: How Do You Do It?
Add the first interaction with an interfaceProvide a good experience for the user even if it’s not what they expect
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Fake Door: What Does That Mean?
MEASURE!
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Crowdfunding: Who Did It?
Saturday, December 7, 13
Crowdfunding: What’s It Good For?
learning whether users will pay for your product before committing a lot of money and technical resources
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Crowdfunding: How Do You Do It?
Post your idea on KickstarterAsk for a credit card or pre-payment
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Crowdfunding: What Does That Mean?
SELL!
Saturday, December 7, 13
Those Experiments Again
audience buildingconcierge
wizard of ozfake door
crowdfunding
Saturday, December 7, 13
So, that’s all of them, right?
Saturday, December 7, 13
HAHAHAHAHAHAHAHAHA! (no)
Saturday, December 7, 13
Incredibly Generic Steps For Creating Your Own Experiments
1. Identify what you want to learn.
2. Figure out a way to learn exactly that.
3. Profit! Iterate!
Saturday, December 7, 13
Questions?@lauraklein
[email protected]://www.usersknow.com
UX for Lean Startups
Saturday, December 7, 13