THE BETT BROCHURE | 2017
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Changing the world through education
“This revolution has not stopped, is not slowing down, has not even started”Sir Ken Robinson at Bett
www.bettshow.com
Contents
INTRODUCTION
Welcome to Bett
At Bett 2016, we shared an immense amount of knowledge and experience in just four days, often delivered with humour and fun; which is a pretty accurate reflection of what education should be like. The 528 speakers and over 700 brands certainly played a major part in that. 34,500 educators visited the show and you only had to walk past the Arena wall, illustrated with their stories, to see the passion at the show and in the education community.
It was great to have so many learners getting actively involved at the show. They’re the ones whose experience of education will be influenced by all this technology, and we think it’s vital that we allow their voices to be heard. From hearing them speak on stage to having them judge the best stand at Bett competition, they were certainly an inspiration.
As always, the show floor (all 39,500m² of it) was buzzing; a testament to how valuable it is to be able to experience products and solutions then and there. I hope you will be there with us at Bett 2017!
Bett has a history of over 30 years. With each show comes a new experience, hence it is trusted by the education community to provide exactly what’s needed at the time. By continually adapting to the market, we ensure educators find the solutions they are looking for and exhibitors meet the people who will really benefit from their products.
Debbie French Portfolio Director
OUR VISITORS
VISITOR SUMMARY
Our visitors
agree that Bett is the best place to learn about
education technology
hadn’t visited any other events in the previous
12 months
were satisfied with the event
have placed, or are looking to place, orders as a result
of their visit
Educators travel from far and wide to source the latest, most innovative technology, learn from leaders in the field and share experience with their peers.
90% 76% 92% 82%
HAPPY CUSTOMERS IN 2016
VISITOR SUMMARY
unique visitors total visits
34,530 45,892 138 COUNTRIES REPRESENTED
2016visitor
summary
VISITOR SUMMARY
authorise or influence purchasing decisions
81%
ESTABLISHMENT TYPES
School
Further education
Higher education
JOB FUNCTIONS
30% Teacher30% Leader22% Techie6% Reseller13% Other
6,974 Primary school/early years
7,003 Secondary school
2,262 Further education
1,565 Higher education
1,806 Reseller/distributor
7,610 Education consultancy and services
800 Charity/NGO
1,231 Local authority/local & central government
351 Academy sponsor
Teacher/LectuerLeaderTechie
38%
30%
33%
36%
23%
13% 16%
19%
20%
ESTABLISHMENT TYPE BREAKDOWN
VISITOR SUMMARY
MAIN AREAS OF INTEREST
JOB TITLES
Classroom equipment and hardware
Curriculum improvement
Business solutions
Classroom materials
IT services
Software
Multi-media technology / projection devices
Professional services
Classroom services
Data management and storage
Furniture
Security and risk management
Business Manager
Bu
rsar
Tea
cher
CEO
CIO
Human Resources
CTOLecturer
Lib
rari
anL
earn
ing
Res
ou
rces DeanHeadteacher
Finance
Principal
Head of eLearning
Min
iste
r
Ministry of Education
School Management
CFO
Systems Integrator
Director of Curriculum GovernorHead of
Department Vice Chancellor
OUR EXHIBITORS
EXHIBITOR SUMMARY
Our exhibitors
International pavilions:
Norway France Turkey Spain Singapore Korea Netherlands UAE
leading education technology companies
new exhibitors in 2016 countries represented, from Europe, the Americas, Africa,
Middle East and Asia
don’t attend any other industry event.
Up from 38% in 2015
The Bett show floor is home (for four days of the year) to hundreds of the most innovative education technology service providers and distributors.
700+ 250+ 46 44%
2016 EXHIBITOR SUMMARY
EXHIBITOR CASE STUDIES
“Bett is a very special and unique exhibition worldwide.”
“On day one I’d already got a return on investment.”
“Coming back to Bett was the only solution for us to relaunch ourselves as an education brand.”
“It’s enabled us to meet people we’d never ever have the opportunity to meet.”
“Bett is huge; it’s the place to be. It’s been busy all the time.”
RETURNING EXHIBITOR
THIRD YEAR INTERNATIONAL EXHIBITOR
FIRST TIME EXHIBITOR
BETT FUTURES EXHIBITOR
INTERNATIONAL PAVILION
Success stories
our show features
CONTENT
Setting the stage
hours of CPD accredited content
speakers across 12 theatres
sessions – up from 300 ministerial speeches countries providing attendees for sessions
Each year we put together a seminar programme (CPD accredited of course) that addresses the most prominent issues in education, delivered by the people who are leading change and innovation.
300 528 477 3 104
2016 CONTENT
2016 SPEAKERS (A HANDFUL OF THEM) AND THEIR WORDS OF WISDOM
Jonathan Rochelle Director of Product Management, Google for Education.
Angela Lee Duckworth Psychologist, University of Pennsylvania
Dan Haesler Educator, Writer, Speaker
“The bus can’t go everywhere”
“Human beings do not like doing things they cannot do”
“You wouldn’t see that on Home and Away”
Robert Winston Researcher, Doctor, Broadcaster, Professor of Science and Society, Imperial College London
Amy O’Toole Student, Scientist
Dr. Ellen Stofan NASA Chief Scientist
“Any two of you working together have more brain capacity that Albert Einstein”
“Baking a cake is actually chemistry and mathematics”
“You have the surface of Mars to go and live on”
DEDICATED AREAS
Creating a buzzWe’re always bringing new feature areas to the show floor, to keep things fresh and exciting and to reflect the biggest areas of potential in education. Not to mention making it nice and easy for visitors to find what they’re looking for.
BACK FOR 2016
Designed in collaboration with BESA and other key partners, Bett Futures is the place for the best start-up companies to meet their market, build their customer base, find partners and ultimately grow their business. This area was introduced to celebrate brave thinking and innovation and has gone from strength to strength.
30 of the most exciting edtech start-ups
Over 2,000 seminar attendees
83% of Futures visitors found the area useful
846,000 followers engaged with #BettFutures during #BettChat LIVE
Small companies with big ideas Bett Futures 2016
“Bett Futures was a revelation. Really awesome to hear ideas from so many people (teachers, publishers, investors, parents and students) on how we as a young start-up can take things to the next level. Thank you very much Bett team – you were amazing.”
Jamie Edington Business Development, TeachPitch
DEDICATED AREAS
NEW FOR 2016
The working world is changing and education needs to reflect that. Regardless of the career path that today’s students choose, they’ll be expected to have skills in STEAM areas. So, we went full steam ahead and built a village of inspiration for educators, where they can physically develop skills to take back to the classroom, through exhibits, workshops, demos and seminars.
2016 exhibitors included:
Picking up STEAMputting the Arts into STEM.
DEDICATED AREAS
NEW FOR 2016
As the global meeting place for channel partners, Trade@Bett could connect you with 2,000 resellers, distributors, publishers and system integrators. Meet, network and do business with new and existing channel partners from around the world.
> Find a certified route into a new market
> Cut down on time and money spent travelling the world to service and update your channel partners
> Meet partners that can best represent your brand and successfully grow your business in key territories
Trade@Bett will help you:
Calling all channel partners
“Our stand in the Trade@Bett area was in a great location to enable us to meet resellers and distributors as well as end users. We also found Trade@Bett’s Networking Hub useful, where we could have meetings with potential new partners.”
Fernando VargasGroupVision
DEDICATED AREAS
NEW FOR 2017
A practitioner focused theatre, ideal for presenting a case study or giving a demonstration of your proposition. This will be an intimate theatre, to encourage the audience to participate and interact.
A curated audience conference in a round table format, to get the conversation flowing throughout each session and help you really get involved with your audience.
> Learning analytics
> Learning spaces
> Teaching excellence framework
Higher Education Learn Live
Higher Education Leaders’ Summit
Key themes in the world of HE include:
At the next Bett, higher education will have its own feature area, which will include seminar theatres dedicated to HE content. Therefore, exhibitors targeting this market will be right in amongst the most relevant visitors.
Higher Education Hub
YOU AND BETT
PROMOTION AND BRAND AWARENESS
You and BettYou may have developed the most revolutionary product in the world, but that’s just the first hurdle. Demonstrating said product’s capabilities to the education market is the next big step. Meeting customers and prospects needn’t be a time consuming prospect. We don’t want you to have to travel for 100 days in order to talk to people face to face – we want you to do the talking at Bett.
Whatever your objectives for the show and beyond, we can work with you to develop a bespoke solution.
“Over 30,000 people come to Bett because they want to. We generated a lot of leads and met 100 existing customers. That’s 100 100 days’ worth of travelling.”
Carl MortenCEO, Creaza
PROMOTION AND BRAND AWARENESS
As inspiration, here are potential solutions
Show off your products and solutions in person and capture visitors’ details.
Branch out from typical show floor interactions.
The ultimate subliminal messaging! Position your brand throughout the show.
Maximise your exposure through our website before, during and after the show.
Take to the stage and demonstrate thought leadership.
Show individual prospects how your solutions will benefit them, through meetings or events.
A stand Interactive features
Branding Digital
Speaking Networking
Our consultants are here to help find the best solution for you.
PROMOTION AND BRAND AWARENESS
Reaching out furtherStanding out from the crowd in a competitive market is certainly a challenge; you have to really put yourself out there. Aligning your brand with Bett is a sure fire way to get your name in the game. Through multiple channels, we reach the far corners of the education market.
Where your target market find all they need to know about the show.
470,000 users
2.7 million page impressions
Database of over 120,000 education professionals
Over 10,500 unique users
Over 2.8 million users across Twitter, Facebook and LinkedIn
Over 6 million followers engaged each month
Over 1,255 media mentions and appearances
Bett delivers a highly successful, targeted email campaign to leaders and educators.
Exhibitor listings, seminar schedules and floor plans at visitors’ fingertips.
Bett is very active on social media and has built a strong social community.
The UK’s ‘trend’iest education conversation and debate; each week a different topic.
Our experienced PR agency deliver targeted messaging through leading publications.
Bett Website
Email marketing
Mobile app
Social media
#BettChat PR & media
TS
FLOORPLAN
Learn Live Secondary
Bett Arena
Learn Live Primary
School Leaders’ Summit - Two theatres - Networking area
Hands on Learn Live
STEAM Village
Higher Education Hub - Leaders’ Summit - Learn Live - Networking area
Bett Bar
Learn Live FE
Learn Live SEN
Trade@Bett
International Connect
Bett Bar
Bett futures
Where do you want to be?
ENTRANCE ENTRANCE ENTRANCE ENTRANCE ENTRANCE ENTRANCE
Meeting Rooms
Now sit back, plug the headphones in, and experience the buzz
GLOBAL PRESENCE
Our global seriesThe Bett portfolio is all about enhancing education on a worldwide scale. From leadership summits to expos, these events unite the education community and showcase the transformative power of technology.
25-28 January 2017London, UK
April 2017Abu Dhabi, UAE
15-16 November 2016Kuala Lumpur, Malaysia
10-13 May 2017Säo Paulo, Brazil
27-28 October 2016Mexico City, Mexico
www.bettglobalseries.com
25-28 January 2017
Meet the consultant team
We hope you’ll join us!
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BROUGHT TO YOU BY
Adam Collis Bryony Kimble-Wilde
Remi Toyobo Louisa Hunter Roger Challinor Tansy Clark
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