Best Delivery, LLC.
University of La VerneBusiness Integrated
Program
Agenda● Issues & Analysis● Value Chain Analysis● IT for Sales and Marketing
○ Systems■ Website■ Social Media
● IT for Operations: Vehicle Maintenance● Human Resources
○ Reach○ Current Hiring Process○ Turnover Reduction
● Recommendations
Issues Identified by Best Delivery
1.Marketing (Social Media)2.Vehicle Maintenance3.New Hires
Value Chain Analysis● Developed by Michael Porter in 1980● Series of value-adding activities● Highlights where competitive strategies
can be utilized● Pinpoints areas that can benefit from
information technology
Attract Provide Maintain
IT for Sales and MarketingSystems
○ Website○ Google Analytics
○ Google Adwords
Social Media○ Yelp○ LinkedIn○ Facebook
Website
● A location connected to the Internet that maintains one or more pages on the World Wide Web
● Three characteristics are:○ Reach○ Richness○ Navigation
Website Feedback & Recommendations● Update the website on a regular basis
● Combine web pages together
● User friendly
● Analytics● Track website
activity○ Site reach○ Time on site○ Most view
pages○ Free
Google Analytics / AdWords
AdWords● Pay-Per-Click● Measurable
○ Scale to budget
● Competitive○ Most relevant
only
Google Feedback & Recommendations● Sign up for Google Analytics● Pick relevant keywords for Best
Delivery ● Make adjustments to website to
become competitive
Advantages of Social Media● Used as a platform for creating &
sharing information● Relies heavily on m-commerce● Cost effective ● 80% of American adults are online
on a daily basis● 60% of American adults use social
networking sites
Yelp
● Website and App that posts reviews○Services
■Links, photos, analytics○Yelp Ads
■Pushes page to top of search list■Pay per click
●Company sets budget
Yelp Feedback & Recommendations● Add additional information● Request reviews
○ Offer incentives for reviews○ Survey Monkey
● Set budget for Yelp Ads
● Professional social media site with approx. 259 million users
● Promotes business-to-business interactions● Platform for applicants and businesses looking for
positions and potential employees● Form of free marketing for companies wanting to
portray their mission, vision and goals to the business world
LinkedIn Feedback & Recommendations● Redesign and update LinkedIn page● Build connections with employees
and customers● Utilize awareness to attract new
customers● Develop job offering ads
Facebook●Over 1.2 billion
users ●874 million
mobile users●Growth rate of
22% year-over-year
● Several small businesses have successfully utilized Facebook○ Recruit Military○ Coconut Bliss○ Hostel World
Facebook Feedback & Recommendations ● Create Fan Page● Keep information updated on profile● Post interesting statuses to draw
attention to profile● Add friends and invite to like/share
your page
RecommendationsIT Sales and Marketing
● Keep all information updated regularly○ Post often on social media
● Consider outsourcing marketing
IT for OperationsVehicle Maintenance
•Vendor portal with secure login•Customizable dashboards and reports•Cost tracking and repair histories•Inventory control tools•Mobile solutions with barcoding technology•Starting at $40/user/month
•Completely web•Access from any internet enabled device•Unlimited users•Easy to import/export data•Limited access depending on needs from the software•Email alerts•$69 per month
eMaintFleetio
IT for OperationsVehicle Maintenance Cont’dMyRig
•Daily inspection•Upload photos•Reports of maintenance issues•Trip reporting•Damaged goods reporting•Provides information regarding the condition of the vehicle•$15/user/month
Fleetmatics•Web Based•Alerts when service is needed•Driver ID•Keep historical records of all servicing•Eliminate paperwork•Tracks driver behavior•$35/user/ month
Recommendations IT for Operations
Vehicle Maintenance
● Android-friendly application● Allows for effective and accurate
reporting● Mobile DVIR● Cost effective
Human Resources:Hiring
● More friendly & inviting ● Do’s before the don'ts
○ More of a positive environment● Meaningful Dialogue
○ Show appreciation towards new hire○ A sense of trust○ Should always be face-to-face○ Help develop a close relationship
Human Resources:Hiring cont.
● Implement flexible benefits package
● They can offer:○ Insurance○ Vacation○ Retirement savings plans
Human Resources:Retaining
● To reduce turnover rate: (INC.com)● Company culture
○ Clarifying company values
○ Create a purpose
○ “WOW” Factor
Human Resources:Retaining
● Implement an Incentive plan based off: Company goals
■Effective■Productive
○ Days without getting injured○ Days without damaging a
truck
Conclusion● Marketing
○ Use social media sites to their full capabilities○ Keep the information accessible and up-to-date
● Vehicle Maintenance○ MyRig can keep the drivers on track and the
dispatchers accountable ○ MyRig will help Best Delivery cut down on costs
from unforeseen repairs.● Human Resources
○ Implement a deeper integration of their culture for employees
○ Attract better employees with benefits and incentives
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