Bed in HorsensSocial Media Marketing Campaign
Barbora, Lucie, Matúš & Ondřej
BedinHorsens.wordpress.com
Objectives
Increase brand awareness ● S - increase brand awareness about our webpage and
services, increase traffic ● M - number of visitors of our webpage, number of likes on
facebook ● A - writing posts on our blog and sharing them through all
social sites mentioned above ● R - yes ● T - really short - only 5 days
Social Media Strategy
GOALS for first week ● Blog and website 150
unique visitors● Facebook page likes 50
Target audience● Visitors of Horsens● Students● Business men/women
Social media zones ● Community● Publishing
Social media vehicles● Instagram, Twitter,
YouTube, Facebook
Facebook.com/bedinhorsens
Twitter Account @bedinhorsens
YouTube channel
Instagram.com/bedinhorsens
Editorial CalendarSchedule:● Researching the topic● Creating the content● Promoting it
● All posts shared on FB and Twitter automatically
Timeline of the CampaignDetails:● 12 weeks timeline● Goals measurement
every fourth week
Facebook Statistics
Website Statistics
YouTube Statistics
Eureka! It was worth it
What have we found out…
Conclusion of the one-week campaign
To sum up:● Twitter and Instagram not very effective● Facebook Page - gained 40 likes reached over 1400 people● YouTube - 4 videos and 106 views ● Website - traffic from social networks and Google (good
SEO)
● Reached our goals○ not too high but realistic (SMART)
Thank you! You are the best...
…but always remember, that:
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