Download - Beats Music Artist Tools.pdf

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    2014 Beats Music confidential. All right reserved.Beats Music Artist ToolsSummer 2014

    BEATS MUSICARTIST TOOLS

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    AGENDA

    01/ARTISTLINK AND BEATS MUSIC

    02/CUSTOMIZED IMAGES

    03/PERSONALIZED ARTIST BIO

    04/DIGITAL MERCH BOOTH

    05/CURATION AS AN ARTIST

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    ARTISTLINK01/

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    ArtistLink is the technology that powers theability to customize artist pages.

    Acquired in spring 2014, and continues tooperate under Beats Music.

    Free to use

    Web-based: http://beatsmusic.artistlink.com

    POWEREDBY ARTISTLINK

    http://beatsmusic.artistlink.com/
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    MANAGEARTIST PAGES

    Track moderation status of submitted offers,

    and view clicks for live promotions.

    Upload custom background and avatarimages.

    Enter a custom artist biography to display onmobile and web artist pages.

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    We push artists to be creative with the tools

    made available. Images are an instant way topersonalize interaction with listeners.

    Background images can be designed todisplay upcoming tour dates, an On Tourbanner, or serve as an additional channel ofcommunication available exclusively to BeatsMusic artists.

    Our prominent focus on the artists imagery

    creates a unique opportunity to furtherhighlight upcoming releases and offers.

    VIRTUALBILLBOARD SPACE

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    Artists are encouraged to use an iconic picture

    or easily identifiable logo that will scale on alldevices.

    This image is tied to their presence and willdisplay on artist pages, playlists and individualtracks and albums.

    AVATARBADGE IMAGES

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    PERSONALIZEDARTIST BIO

    03/

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    By default, biographies come from Rovi, but

    artists are able to enter custom biographies ifthey choose.

    Basic HTML is allowed (at artist discretion) anddoes display on both web and mobile.Dancing Astronaut has a picture slider.

    This can be used as an announcement section,as bio updates are published by theArtist Relations team as often as once daily.

    Artists can add messaging specific to the citiesthey tour through, creating a personalizedexperience for listeners in that region.

    Additional notes such as manager or bookingagent contact info can be displayed publicly.

    TALK TOYOUR FANS

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    DIGITALMERCH BOOTH

    04/

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    From the Artist offers are free to create, and

    Beats Music takes no cut of any sale.

    Artists are able to promote merchandise, ticketon-sales, and video premieres, directly to ourlisteners.

    The Beats Music listener audience is apowerful demographic of ultra fans who arewilling to pay for music. We want to help artistsmonetize this unique exposure and providefans a verified gateway to official promotions.

    Offers are accessible on both mobile and web.

    DIGITALMERCH BOOTH

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    CURATIONAS AN ARTIST

    05/

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    Artists and their teams are constantly looking

    for ways to engage fans and drive socialmedia. Photo shoots, remixes and live setsoften cost money that artists cant or dontnecessarily want to spend.

    Personalized playlists are free to make, andcan be shared across social media, creating afun way to interact with fans at no monetarycost.

    Playlist publishings can serve as intermediaterelease dates, filling content gaps in the rolloutof a lengthy marketing campaign.

    CREATE CONTENTFOR FREE

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    Its fair to assume that most musicians are

    huge fans of music themselves. We providethem the opportunity to show offtheir musicknowledge in sharable playlist form.

    Influenced by: type playlists pay homage toheroes and give fans background on an artists

    journey up to release day.

    Artists can compete as tastemakers to promoteup and coming artists, or dig up deep cuts andb-sides that never reached the charts.

    SHOW OFFYOUR LIBRARY

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    On the Road playlists are both functional for

    listening, and provide fans an exclusive peekinto life on tour.

    The majority of time on tour is spent off-stage,but artists can extend their connection withfans in each city with location-themed playlistsleading up to or following shows.

    Highlighting tracks by opening or headliningartists can build camaraderie, or be used as amarketing tactic to announce support for anupcoming tour.

    SOUNDTRACKLIFE ON THE ROAD

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    Playlist covers can be updated instantly via

    mobile, allowing artists to launch playlists inline with current events.

    Custom descriptions can be entered for eachplaylist, creating another unique channel ofcommunication between artists and their fans.

    EXPRESSYOURSELF

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    THANKYOU