Bloomington Entertainment & Arts DistrictInform. Attract. Explore.
John Booher, Bala Chennupati, David Royer
HCID, School of Informatics, Indiana University
Intro Inform Attract Explore Strategy Conclusion
Problem
To establish an entertainment and arts community concentrated in the lively and healthy urban core of Bloomington.
Bloomington Entertainment& Arts District
BEAD Intro Inform Attract Explore Strategy Conclusion
Research Methods
User Research
Focus Groups
Interviews
Ethnography
Secondary Research
Case Studies
HCI / Design Research
Social Science Research
Bloomington Arts &Entertainment District Intro Inform Attract Explore Strategy Conclusion
Primary Research Findings on Districts
Bloomington Downtown is not large enough for distinctive sections.
Streets don’t have an identifiable character in proposed districts.
It is important to concentrate on building a vibrant community first.
Bloomington Arts &Entertainment District Intro Inform Attract Explore Strategy Conclusion
Solution
InformProviding arts & entertainment information to people allows them to make better decisions.
AttractEvents & other attractions pull people to new arts & entertainment destinations.
ExploreCity exploration helps people connect with the city & visit destination they usually would not go to.
InformBy informing users about arts and entertainment destinations we empower them to make their own decisions and go to the art & entertainment destinations they enjoy most.
Predispositions
People care about the atmosphere
understand public transportation
People don’t like to walk
Designing information that fits Bloomington
Intro Inform Attract Explore Strategy Conclusion
Research
People don’t look at kiosks
GPS tracking for public transit
People care about ambiance
Too many choices leads to confusion
The number of people and the overall noise level can be
measured
People choose activities beforehand but tend to forget
Intro Inform Attract Explore Strategy Conclusion
Insights
People get information overload
Sound gives insights about a place
Half are comfortable internet/technology. Btown has tech dichotomy.
Highlight attractions in each district
Intro Inform Attract Explore Strategy Conclusion
Intro Inform Attract Explore Strategy Conclusion
Insights
Information displays currently can’t be easily read, and create information overload
Current information sources: flyers, ads, and websites.
People must be aware of information, and have the leeway to look at and assimilate
Intro Inform Attract Explore Strategy Conclusion
Insights
The opinions/views of the residents must be taken into consideration
Incentives or good reasons are needed for people to explore new districts.
Their should be multiple transportation options
International students exploration would depend on transport.
Concepts
Mobile Activity DetectorWhat is the popular place to be today?
Signage to Mobile Information System I want more information and how do I remember?
Next Bus Mobile TrackerHow can I get there and how long will I have to wait?
Web to Mobile Info PortalCan I stay informed and get updates to local happenings?
Intro Inform Attract Explore Strategy Conclusion
Intro Inform Attract Explore Strategy Conclusion
Next Bus Mobile Tracker
Text message 4 digit code on bus stop and receive text message back with next bus arrival times.
http://www.scienceblog.com/community/older/2000/F/200005148.html
Intro Inform Attract Explore Strategy Conclusion
Next Bus Mobile Tracker, Implementation Strategy
1. Collaborate with Bloomington Public Transit (PT)• Install GPS tracking devices on PT• Put text codes on bus stops
2. Develop database to track PT in real time
3. Inform the public• Have posters around town and on PT sites• Include tri-fold brochures on PT and through mailings• Broadcast the changes through public access channels• Share on website and through community partners
Intro Inform Attract Explore Strategy Conclusion
Mobile Activity Detector
Allows users to check through a mobile device or website to the activity level of city locations.
Activity Zone
Quiet Zone
Mobile Device
Mobile Activity Detector, Implementation Strategy
1. Install Noise Detection stations around the town.• Activity seekers• Quite zones
2. Created website Portal• Shows top activity and quite zone locations• Allow users to set-up accounts
3. Use website to market community business/attractions• Allow business marketing• Promote future events
Intro Inform Attract Explore Strategy Conclusion
Intro Inform Attract Explore Strategy Conclusion
Signage to Mobile Information System
Text code on advertisement to receive more information about event and event reminder through text message.
http://www.cavalierdaily.com/CVArticle.asp?ID=20870&pid=1196
Intro Inform Attract Explore Strategy Conclusion
Signage to Mobile Information System, Implementation Strategy
1. Use printed advertisements and posters• inexpensive• Does not change the feel of Bloomington
2. Create database/website• Allows users to create accounts• Users can select medium for information• Easy for local business to use system
Intro Inform Attract Explore Strategy Conclusion
Web to Mobile Info Portal
View current events and attractions online or through mobile device and get email or text message reminders.
Website
Database
Mobile Device
Intro Inform Attract Explore Strategy Conclusion
Web to Mobile Info Portal, Implementation Strategy
1. Create website• Integrate website with community partners
2. Allow users accounts• Allow users to choose type of reminders
• Text reminder• Email
3. Incentives to businesses• Allow advertising of events and promotions
AttractSpecific events will attract people to parts of Bloomington they have never been to before. This is a great way to have people enjoy the entire Bloomington arts and entertainment scene.
Intro Inform Attract Explore Strategy Conclusion
PredispositionsPeople need incentive to visit new places.
People like activities that are fun.
Promotions for an event attract people.
Residents are a major part of the people to be attracted.
Intro Inform Attract Explore Strategy Conclusion
ResearchStreets are the life of a city
Urban Streets are the stages on which the public life of the community is acted out. Great Streets Urban Design Guiding Principles.http://www.ci.austin.tx.us/greatstreets/3gs.htm
Streets rather than individual buildings must be the primary focus of urban development. Alan Jacobs, author of “Great Streets”.
http://www.smh.com.au/news/arts/a-light-on-night-souls/2005/08/11/1123353438471.html
Intro Inform Attract Explore Strategy Conclusion
ResearchPublic Art
“Art in the public environment can help to establish a stronger sense of place and a continuity between the past, present and future.”
Black & Vernooy + Kinney Joint Venture for Austin’s redevelopment.
http://greenespace.blogspot.com/2005/07/chicago-footnote-2-park-that-works.html
Intro Inform Attract Explore Strategy Conclusion
ResearchParticipation and Community
Community participation and social activity are among the top reasons why people attend arts and cultural programs.
Reggae to Rachmaninoff: How and Why people participate in arts and culture, Chris Walker, Stephanie Scott-Melnyk, Kay Sherwood
Intro Inform Attract Explore Strategy Conclusion
InsightsArt in public places attracts people to visit them.
Some venues like the Mathers museum or the History Center are viewed by people as being esoteric.
People who have lived in the city for a while, will have specific points/events of interest.
Residents will participate more if they have a sense of community.
Intro Inform Attract Explore Strategy Conclusion
ConceptsGames to attract people to venues
Local art displayed across the districts
Interactive projections/art on the Streets
Events conducted on a large scale integrating multiple venues
Games to attract people to venues
Intro Inform Attract Explore Strategy Conclusion
Changes perception of venues
Brings people together
Pictures: Come Out and Play Festival, NYChttp://www.comeoutandplay.org/category/general/
http://www.comeoutandplay.org/2006/09/01/hot-books/
Local art displayed on the streets
Intro Inform Attract Explore Strategy Conclusion
Attracts people
Promotes local artists
Creates character for the city
http://studenttravel.about.com/od/melbournephotos/ig/Melbourne-Street-Photos/Southbank--Melbourne.htm
http://gallery.east-harlem.com/showphoto.php?photo=718&password=&sort=1&cat=998&page=1
Interactive Projections/Art on the streets
Intro Inform Attract Explore Strategy Conclusion
Projections on Street
Virtual Graffiti
Screens on which people can scribble messages
Interactive Art
Static art that invites people to interact with it.
Respond to people’s movement, messages from cell phones
http://rense.com/general67/street.htm
http://diablogue.typepad.com/diablogue/2006/10/interactive_str.htmlhttp://www.dpandi.com/newsreviews/reports/events/siggraph05/6-emergingtech-drawing.jpg
Events conducted integrating multiple venues
Intro Inform Attract Explore Strategy Conclusion
Themed event integrating restaurants, museums and theaters.
An event for promoting individual venues as well as the city.
http://www.lotusfest.org/
http://www.weekofchocolate.com/index.htm
Strategy for implementation
Intro Inform Attract Explore Strategy Conclusion
Make design guidelines for streetand building development
Make a mechanismfor the discovery of local artists
Introduce art / Interaction on the streets collaborating with the artists
Make relationships with local venues and businesses
Conduct events integrating venues and businesses
Promote the city as a unified arts and entertainment location.
Immediate Steps
Make relationships with artists
10 year plan Beyond
Work with organizations to promote and create an identity for them
ExploreCity exploration helps people connect with the city & visit destinations they usually would not go to.
Intro Inform Attract Explore Strategy Conclusion
PredispositionsMany people enjoy exploration.
A large number of Bloomington residents don’t explore all areas.
Students, who constitute a major population, rarely explore due to busy schedules.
Having people explore all parts of Bloomington is a good thing.
Physical exercise, a key component of exploration, leads to healthier, happier citizens.
Intro Inform Attract Explore Strategy Conclusion
ResearchWhen people experience something and act in the creation of it, there is more of a connection and a better experience. John Dewey
20% of people 18-28 have mp3 players. Over 22 million adults in the U.S. PEW Research
Interactive games are persuasive and can change people’s habits. Ian Bogost
People need often need a “good reason” to go to a part of town they would usually not go. Focus Group
Narrative is a powerful tool that can draw people in & persuade them. Andrea Learned
Intro Inform Attract Explore Strategy Conclusion
InsightsTo move people to less known districts, put something their they can create or interact with. Interactive games and play can get people to go to parts of the city they have never been before.
Allowing people to explore the city through narrative will make them more comfortable visiting areas they have not previously visited.
Allowing people to create exploration for others creates a better experience and more connection.
Different people prefer different types of exploration.
Intro Inform Attract Explore Strategy Conclusion
Concepts
Audio WalksExplore Bloomington while listening to various audio tracks on personal audio devices. These can be artistic or factual/historical.
GeocachingExplore Bloomington with a GPS device in search of a hidden treasure.
Mixed Reality GamesExploratory games that are played physically in Bloomington but are tracked and scored digitally.
Audio Walks
Intro Inform Attract Explore Strategy Conclusion
Walk a path through the city while listening to a specified audio file on their portable music player.
Artist WalksDeal with artistic expression and fictional stories
Informational WalksInformational walks give factual or historical information.
http://www.artnet.com/magazineus/reviews/lawrence/lawrence8-18-05_detail.asp?picnum=3
Artist (audio) Walks, Implementation Strategy
Intro Inform Attract Explore Strategy Conclusion
1. Create and gather already-created Artist Walks• Created for locative art & tcom classes• Have local artists create walks• Walks can focus on developing districts• Get famous artists (Janet Cardiff) to create one in Bloomington• Each one should target certain group or demographic
2. Created an AristWalksBloomington Website• Have contests, that are open for anyone, for the best artist walks• Create rating system on the website so that people can experience the best
walks first, and thus get interested in the medium• Link them off various Bloomington tourism and events websites and
publications
Audio Walks (info), Implementation Strategy
Intro Inform Attract Explore Strategy Conclusion
1. Connect Organizations w/ Capable Students• Historical associations, tourism organizations, and other information organizations
can work with TCOM, music, & art classes to create projects.• Walks can also be centered around developing districts to increase exposure• Can be done as part of class projects• different historical / visitor associations create informative walks that take people
around certain parts of Bloomington:
2. Distribute Informative Walks• Different organizations can distribute walks that are most relevant to them• Create a web sites that indexes all the different types of walks• Tourism related walks can be downloaded from VisitBloomington.com and other
tourism related websites.
Geocaching
Intro Inform Attract Explore Strategy Conclusion
GPS Device & Clues
Create Your Own
Log Books & Prizes
http://www.textually.org/textually/archives/cat_sms_and_the_arts.htm?p=2
Geocaching, Implementation Strategy
Intro Inform Attract Explore Strategy Conclusion
1. Tap Into Current Geocache community• 1700 Geocaches• Leaders within community
2. Created specific-area focused caches• Geocaches by art classes and Geocache.com• Caches focused in developing Bloomington• Can have prizes associated with• Can be art class projects (Leslie Sharpe)
3. Create BloomingtonCaches.com• Site specifically for Bloomington Geocaches• Create voting system so people do best caches• Link caches off various Bloomington tourism and events calendars• Great caches can actually bring in tourists
Mixed Reality Games
Intro Inform Attract Explore Strategy Conclusion
Played physically, scored and tracked digitally. These games are varied, but most of them involve exploration of large urban areas.
http://www.gastfreunde.net/index.php?id=35
Mixed Reality Games, Implementation Strategy
Intro Inform Attract Explore Strategy Conclusion
1. Survey of Mixed Reality Games• Do a survey of different implemented mixed reality games
• Uncle Roy All Around You, Conquer The Quarter, Can You See Me Now• Figure out target audience for each game• Which would best fit a developing district• Follow other cities’ strategies
2. Connect w/ Local Organizations• Working with students is cheap, plus those involved and friends are more likely
to attend the game.• Work with Informatics and game studies students to design the game• Marketing students will work on viral marketing campaign• Art students can create graphics, signage, ect.• Put the game on all event calendars
3. Let The Games Begin
ImplementationHow to implement the ideas as a whole so that Bloomington is a leading entertainment and arts destination.
Intro Inform Attract Explore Strategy Conclusion
Keys to Implementation Success
Focus on Developing Districts
Student Involvement
Community Leaders
Leverage Existing Information Channels
Intro Inform Attract Explore Strategy Conclusion
The District Strategy
Our User Research
A Changing City
An Iterative Human-Centered Approach
Intro Inform Attract Explore Strategy Conclusion
Conclusion
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