1960s
The agency when it was on Madison Avenue
1920
The agency began as the George Batten Company; this newsletter explains “One-third of our girls are now on their honeymoons”
1922
Bruce Barton partnered with Roy Durstine and Alex Osborn and promised new ideas for advertising
1933
The 1928 merger of the two agencies helped them survive the Depression
1931
Philco ads often mentioned technological innovations
1937
Among the many radio programs overseen by BBDO was the March of Time, the radio version of the newsreel
1937
Celebrity association strategy
1939
BBDO’s campaigns for Du Pont were designed to humanize the chemical and munitions company
1939
General Electric was one of BBDO’s top clients and still is today; many GE ads promoted technological progress rather than specific products
1940s
During WWII, GE ads promised better living in the postwar era
1942
In this agency credential book, BBDO explains its work advertising for the US Navy, including the use of popular culture characters like Popeye
1942
This BBDO credential booklet points out that appealing to consumers’ self interest is more effective than appealing to duty
1943
Du Pont’s ads also promised better living after the war
In this detail from a 1943 Vimms ad,BBDO uses fear of social rejection to promote vitamins
BBDO staff oversee a billboard design for Schaefer Beer, 1950s
1954
This house ad lists all the BBDO clients sponsoring programs on radio and TV
BBDO employees earned shares in the agency and also helped raise money for charity
1955
1958
1960s
In this agency credential booklet, BBDO explains some of its innovations in measuring television audiences
1961
Alphonse Normandia was a BBDO art director whose cartooning illustrated the life of an adman
1965
By the 1960s, BBDO had become a major producer of TV commercials, overseeing hundreds a year
1970s
In this agency credential booklet, BBDO explains its approach to advertising
In 1987, BBDO moved to Avenue of the Americas and became part of Omnicom
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