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basic principles of
DESIGN !i believe in you. you can do this.!
!
– sarah baker!
OBJECTIVE: !
By the end of this training, you should have a basic understanding of the core principles of effective visual communication, and the elements used to achieve them. !
AGENDA: !
• your PRESENTer!
• HEAD, heart & hand skills!
• the BIG PICTURE overview!
• deep dive into design PRINCIPLES and ELEMENTS!
• BREAK it OUT !
• regroup & reVIEW!
let’s do this thing. !
GESTALT!An organized whole that is perceived as more than the sum of its parts. !
C.R.A.P. !
Contrast | Repetition | Alignment | Proximity!
C.R.A.P. !Contrast | Repetition | Alignment | Proximity!
line | color | shape | scale | texture | space !
CONTRAST !The state of being strikingly different from something else, typically something in juxtaposition or close association. Contrast allows us to emphasize what is most important. !
REPETITION !The recurrence of an object or event. Repetition can create consistency and show that different things are related. !
ALIGNMENT !This allows elements to create visual connections !to one another; it intentionally creates order. !
(sidenote: margins)!
PROXIMITY!Nearness in space or relationship. By placing similar types of information close to one another, these things become more of a visual unit. !
ELEMENTS! !
LINE !
COLOR!
SHAPE !
SCALE !
TEXTURE !
SPACE !
(typography)!
Serif !
Sans Serif!
Display !
Text !
CRAP !in action !
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