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A presentation by Group - 4
BRM ASSIGNMENT
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The services of an in-campus barber shop/
salon is an essential grooming/ hygiene/feel good factor for the inhabitants
of IIM-A
HYPOTHESIS
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Independent Variable :
Location of barber shop
Dependent Variable :
- Convenience
- Economy of time
- Economy of cost
RESEARCH DESIGN
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The Group utilized library and internetto determine if any previous study was
carried out on the subject
The Group could not locate any
previous study or research on the
subject of having a barber shop in an
educational institute
The search results on the internetrevealed the existence of facility at
only few educational institutes
MEASUREMENT
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Existing Barber Shop facilities
in Educational Institutes taken
from Internet
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Campus Unisex Hair Salon
The Campus Unisex offers mens and
womens hairstyles to students, faculty
and staff
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Wollongong Campus Hair Salon
(Campus Hairdresser)
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DETAILS OF RESPONDENTS
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For analyzing the data, the frequencydistribution for each question/ answer
was done
Percentage of each individual answer
in relation to questions was calculated
Subsequently the same was convertedto bar-chart/ pie-chart
DATA ANALYSIS
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2%
34 59%
20 34%
3 5%
0 0%
0 0%
How often do you take a hair cut ?
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5 9
12 21
8 14
34 59
15 26
In addition to haircut, do you also make use of the
following services when you visit a salon :-
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5 9
8 14
9 16
4 7
32 55
If the answer to above question (Q.2) is YES, at what
frequency do you repeat these services ?
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22 38
20 34
11 19
5 9
0 0
Visit to a salon is essential to look and feel good before an
important event, eg, attending an interview or an important
social function. Do you
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47 81
9 16
2 3
Would you prefer to have a salon/
barber shop within the premises of
IIM A?
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4 7
23 40
22 38
9 16
If there was a salon/ barber shop
within the IIM A premises, you would
prefer it to be
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16 28
4 7
38 66
Availability of such facility within the IIM
premises would affect the frequency of your
visit in the following manner. It would
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24 41
17 29
14 24
3 5
0 0
Such a facility within the campus would save
considerable quality time to be utilized elsewhere.
Do you
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30 52
19 33
7 12
2 3
0 0
Services charges being equal to an average service provider outside, the
facility within the campus would be a great saver in terms of time,
convenience and transport expenses. Do you
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11 19
28 48
9 16
9 16
1 2
In addition to being a useful facility for the -A
community, it would also help generate some
employment opportunities -
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Everyone (100%) within the IIM-A campus utilizes
the services of a barber/ salon
Such a facility within the campus is consideredconvenient, money and time saver by majority (77.5%)
Visit to a salon is considered essential to look andfeel good by the majority (72%)
Majority also opines that creation of such a facilitywould create some employment opportunity (67%)
It also emerged that the IIM community aspires tohave a barber shop/ saloon for both sexes (93%) withall modern facilities(56%)
GENERALIZATION
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The hypothesis that services of an
in-campus barber shop/ salon is an
essential grooming/ hygiene/ feel good
factor for the inhabitants of IIM-A is
supported
GENERALIZATION
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?
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