CREATION BEYOND VISION
For further information, please visit our website:bg.baosteel.com, or
join our public WeChat “hiBaosteel”
BAOSHAN IRON & STEEL CO., LTD.
Add: 885 Fujin Rd, Baoshan District, Shanghai, 201900Tel: 86-21-26646114 Fax: 86-21-26649000URL: http://bg.baosteel.com Investment hotline: 86-21-26647000 Email: [email protected] Customer service hotline: 400-820-8590 2016
The year of 2015 witnessed a deep adjustment of the global economy. According to CISA statistics, as the steel market price slumped and the demand from the downstream industry continued to take a downturn, 101 large and medium steel enterprises at home reaped the profit of RMB – 64.53 billion Yuan, with the year-on-year decline of RMB 87.12 billion Yuan and the annual loss rate of 50.5%.
2015 Core Business Data
CReATIon BeYond VISIon
Sales volume Total revenue
Total profit Income tax
net operating cash flow
Asset liability ratio
Unit: million tons Unit: billion yuan
Unit: billion yuan Unit: billion yuan
Unit: billion yuan
Unit: %
22.15 164.12
1.85 1.14
21.18
47.8
earnings per share
Unit: yuan/share
0.06
If we repeat previous successes, we will not move forward.
If we simply follow the footsteps of others, we may lose our way.
What we must do, is to challenge ourselves and attain bigger goals.
That is how we will paint our future.
Baosteel Ltd. was set up by Shanghai Baosteel Group Corporation in February 2000. At the end of that year, Baosteel Ltd. was listed on the Shanghai Stock exchange (stock code: 600019). Baosteel Ltd.'s headquarters are located in Baoshan district, Shanghai. Baosteel Ltd. currently owns three premium steel production bases including Shanghai Baoshan, nanjing Meishan and Guangdong Zhanjiang, covering the entire process production lines of iron-making, steel-making, hot-rolling, heavy plates, cold-rolling, silicon steel, high-speed wire & rod, seamless steel tube, welded tube, etc. The Guangdong Zhanjiang base will be the world's most efficient carbon steel flat product base.
Baosteel Ltd. is committed to sustainable development, with a focus on innovation and green, low-carbon solutions for the entire industry chain. Baosteel developed a new generation of high-strength automotive sheets, grain-oriented silicon steel, and high-end steel products for home appliances, oil and gas pipelines as well as other high-end products that are highly ranked in
the world. More than five new products, such as Medium Manganese Ultra High Strength Steel (1180 MPa), saw their worldwide debut in 2015.
Baosteel maintains its leadership position in the industry with its excellent performance in operation. Fortune China network included the company on the ‘Top 500 Chinese enterprises 2015’ list, ranked no. 26. The company received national Awards for Science and Technology for 14 consecutive years. Indeed, Baosteel is the only company in China to have been awarded these honors every year since 2002.
Looking ahead, Baosteel Ltd. will continue to focus on our main steel business and intelligent manufacturing and ouyeel cloud business in order to achieve its strategic goal of becoming the 'Most Competitive Steel enterprise in the World' and the 'Most Valuable Listed Company.
Company Profile
CReATIon BeYond VISIon01
Baoshan Iron & Steel Co., Ltd. (“Baosteel Ltd.”) is China's biggest and most modern integrated iron and steel company and is the core enterprise of Baosteel Group Corporation (which ranked 218th on Fortune's Global 500 list in 2015). Baosteel's mission is to become the world's first-class steel manufacturer and service provider to enhance the quality of life. The company is committed to provide value-added products and service to customers, and to create maximum value for shareholders and society.
Company Profile
CReATIon BeYond VISIon02 Organization Chart
Strategy & Risk Management CommitteeAuditing Committee
Remuneration & Assessment Committee
Board of Supervisors
Vice Presidents
General Meeting of Shareholders
Board of directors
President
Board of directors' office
Marketing Center
Materials & Spare Parts Purchase dept.
engineering equipment dept.
Research Institute (R&d Center)
Raw Material Purchase Center
Steel Manufacturing
directly Affiliated Production Plants and departments
Baosteel Singapore PTe Ltd.
Bao-trans enterprises Ltd.
Baosteel Zhanjiang Iron & Steel Co., Ltd. Baosteel America Inc.
Shanghai Meishan Iron & Steel Co., Ltd.
HoWA Trading Co., Ltd.
Tube, Pipe and Bar Business Unit Baosteel europe Trading Co.,
Ltd.
Baosteel Huangshi Coating & Galvanizing
Co., Ltd.
Trading and distribution
Shanghai Baosteel International economic &
Trading Co., Ltd.ouyeel Commerce
Co., Ltd.
e-Commerce
Information Technology
Shanghai Baosight Software Co., Ltd.
Finance
Baosteel Group Finance Co., Ltd.
Chemical
Shanghai Baosteel Chemical Co., Ltd.
Administrative office
Financial dept.
HR dept.
Audit dept.
Supervision dept.
Security dept.
operational Improvement dept.
Investment Managementdept.
energy and environmental Protection dept.
Strategy & Sci-Tech dept.
Legal Affairs dept.
Corporate Culture dept.
CReATIon BeYond VISIon03
Business Structure
CReATIon BeYond VISIon03
Baosteel serves as one of the most updated giant steel conglomerates at home and abroad, dedicated to the steel industry as well as the steel business-related businesses, such as processing and distribution, chemicals, information technology, finance and e-commerce.
Business Structure
Iron &Steel
E-Commerce
IT
Coal Chemical
Processing &Distribution
Finance
Not only do we rely on one another in surviving,
we also motivate each other, sharing our brightest ideas and innovations.
By advancing our technology and exceling our service,
we continue to push for a balanced relationship with the environment.
CReATIon BeYond VISIon05 Business Philosophy
Fortune
Corporate VisionTo be leader in steel technology.To be the best practitioner of environmental friendship.To set the example of common development of enterprise and employees.
Core ValueIntegrity, cooperation.
Social ResponsibilityThe company devotes itself to create value and bring about greater benefits for its shareholders, customers, suppliers, employees, and the society as a whole. By doing so, the company strives to grow with its people and community.
MissionTo become the most competitive steel company and the most valuable listed company in the world.
Business Philosophy
Creation Beyond Vision
CReATIon BeYond VISIon06 Development Strategy
01
02-1 02-2
Using iron and steel as the principal feature to strengthen our comprehensive competitive capabilities. In turn, we can improve in five important areas: cost, technology, service, intelligent manufacturing, and integrating the steel factory with the city.
Through intelligent manufacturing, our goal is to generate a second party iron and steel ecosystem service platform that involves Baosteel, its suppliers, clients, as well as the processing and logistics areas, among others in the supply chain. By using personalized service, we can improve and respond to our customers in a timely manner, thus producing a new advantage within the country.
Cooperation, sharing, and trust are the three main pillars of Baosteel value. The pr inciples al low us to create a manufacturing system that uses logistics, the Internet, Big data, the Internet of Things, and mobile Internet as our fundational facilities; finance in the form of a industrial chain as our core service; iron and steel techniques as our central competitive power; and the usage of Big data as our prospective vision. As a result, we created a third-party public platform for iron and steel services, constructing the most dynamic service ecosphere within the industry.
Strategy of“A Body With Two Wings”
02The two wings of our development strategy involve using intelligent m a n u f a c t u r i n g a n d t h e i r o n and steel ecosystem balancing platform, ouyeel cloud business, to motivate further development of the corporation.
AMERICA
CANADA
MEXICO
BRAZIL
Global Sales and ServiceCReATIon BeYond VISIon07
10
08
12
09
07Overseas Subsidies
11
Domestic Marketing System
BAOSTEEL MIDDLE EAST FZEAdd: P.o.Box 262045, dubai, UAeTel: 00971-4-8840458 Fax: 00971-4-8840485
03
BAOSTEEL EUROPE GMBHAdd: Baosteel europe Gmbh nonnenstieg 1 20149 Hamburg Germany Tel: 0049-40-41994156 Fax: 0049-40-41994130
01
BAOSTEEL ITALIA DISTRIBUTION CENTER SPAAdd: Via XII ottobre 2-14 Piano, Genova 16121, ItalyTel: 0039-010-5308872 Fax: 0039-010-5308874
04
BAOSTEEL ESPAÑA, S.L.Add: edificio Trade(Torre norte)Gran Vía Carlos III,98 1-4A 08028 Barcelona SpainTel: 0034-93-4119325 Fax: 0034-93-4119330
02
BAOSTEEL CENTRAL AND EAST EUROPE REPRESENTATIVE OFFICEAdd: UL. Chorzowska 50, 40-121 Katowice, PolandTel: 0048-32-7315012 Fax: 0048-32-7315011
05
SHANGHAI OFFICEAdd: 2304, 151 Mohe Rd, Baoshan district, Shanghai 201999Tel: 0086-21-26640567Fax: 0086-21-26640577
06
MEXICO OFFICEAdd: Rm 1204,Torre esmeralda II, Blvd. Avila Camacho #36, Col. Lomas de Chapultepec, del. Miguel Hidalgo, Cp. 11000, Mexico, d.F. Tel: 0052-55-91711788 Fax: 0052-55-91711787
10
LOS ANGELES OFFICEAdd: Tower 17, Suite 1180 18881 Von Karman Avenue Irvine, Ca 92612 USATel: 001-949-7526789 Fax: 001-949-7521234
08
BAOSTEEL AMERICA INC.Add: 85 Chestnut Ridge Rd. Montvale, new Jersey 07645, USATel: 001-201-3073355 Fax: 001-201-3073358
07
CANADA OFFICEAdd: Suite 302, 941 Rutherford road, Vaughan, ontario, L6A 1S2Tel: 001-905-7315885
09
HOWA TRADING CO.,LTD.Add: Howa Bldg., 15 Banchi, Ichiban-Cho, Chiyoda-Ku, Tokyo, 102-0082, JapanTel: 0081-3-32379121 Fax: 0081-3-32379123
14
MELBOURNE OFFICEAdd: Suite 302,140 Bourke Street, Melbourne, VIC3000 AUTel: 03-96636830 Fax: 03-96636835
17
BGM CO., LTDAdd: 718-124,Sekpo-Li, Jangan-Myen, Hwasung-Si, Kyongki-do, KoreaTel: 0082-70-4225910 Fax: 0082-31-3514558
18
SEOUL OFFICEAdd: 10F, Hong-Woo Bldg., 945-1 daechi-dong, Gangnam-Gu, Seoul, KoreaTel: 0082-2-5080893 Fax: 0082-2-5080891
15
BAO AUSTRALIA PTY LTD.Add: 1F, 189 St. George'S Terrace, Perth, WA 6000, Australia Tel: 0061-8-94810535 Fax: 0061-8-94810536
16
BAOSTEEL DO BRAZIL LTDA.Add: Av. dr. Chucri Zaidan 1550, Sala 1902, Chacara Santo Antonio, Sao Paulo, SP, Brazil CePTel: 0055-11-26678869 Fax: 0055-11-26678879
11
SHANGHAI OFFICEAdd: 2313, 151 Mohe Rd, Baoshan district, Shanghai 201999Tel: 0086-21-26640695Fax: 0086-21-26640697
13
CALGARY OFFICETel: 001-403-452-1908 Fax: 001-403-452-1428
12
GERMANY
SPAIN
THE UNITED ARAB EMIRATES
ITALY
POLAND
SINGAPORE
JAPAN
TAIWAN
VIETNAMTHAILAND
INDIA
INDONESIA
KOREA
AUSTRALIA
CHINA
SHANGHAI
02 04
05
0613
2026
0324
2322
2521
19
18
140603
02
01 07 08
04
05
15
01
Overseas Subsidies
Domestic Marketing System
16
17
KAOHSIUNG OFFICEAdd: 5F A4, no.6, Siwei 3rd Road, Lingya district, Kaohsiung City 802 TaiwanTel: 00886-7-335-6606 Fax: 00886-7-335-6609
19
SHANGHAI OFFICEAdd: 2309 , 151 Mohe Rd, Baoshan district, Shanghai 201999Tel: 0086-21-66780013Fax: 0086-21-66780012
20
THAILAND REPRESENTATIVE OFFICEAdd: Unit 5, 15F Capital Tower, All Seasons Place, 87/2 Wireless Road, Lumpini Pathumewan, Bangkok10330, ThailandTel: 0066-2-6368485 Fax: 0066-2-2348989
23
VIETNAM REPRESENTATIVE OFFICEAdd: Saigon Riverside office Center, Unit 908 2A-4A Ton duc Thang Street, Ho Chi Minh City, Vietnam Tel: 0084-8-9100126 Fax: 0084-8-9100124
22
INDONESIA REPRESENTATIVE OFFICEAdd: Wisma GKBI, Suite 3708, 37F, JI. Jend. Sudirman no, 28, Jakarta 10210, IndonesiaTel: 0062 21 5790 6240-1 Fax: 0062 21 5790 1599
25
SHANGHAI REPRESENTATIVE OFFICEAdd: 2310, 151 Mohe Rd, Baoshan district, Shanghai 201999Tel: 0086-21-26640590Fax: 0086-21-26640585
26
BAOSTEEL INDIA COMPANY PRIVATE LIMITED Add: office. no. 602, C & B Square, 127 Andheri Kurla Road, Andheri east , Mumbai 400 059, IndiaTel: 91-22-30071700 Fax: 91-22-30071777
24
BAOSTEEL SINGAPORE PTE LTDAdd: 7 Temasek Boulevard, Suntec Tower one, #40-02/03, Singapore 038987 Tel: 0065-63336818 Fax: 0065-63336819
21
SHANGHAI BAOSTEEL STEEL PRODUCTS TRADING CO., LTD.Add: 3 & 12/F, 370 Pudian Rd, Pudong new district, Shanghai 200122Tel: 021-50509696 Fax: 021-68404618
01 SHENYANG BAOSTEEL NORTH-EASTERN TRADING CO., LTD.Add: 78 Guanquan Rd., dadong district, Shenyang, Liaoning 110044Tel: 024-62220699 Fax: 024-88210189
06
GUANGZHOU BAOSTEEL SOUTHERN TRADING CO., LTD.Add: 13/F, Building A1, no. 191, Science Ave., Guangzhou, Guangdong 510663 Tel: 020-32219999 Fax: 020-32219555
02 SHANGHAI BAOSTEEL TRADING CO., LTD.Add: 7/F, 151 Mohe Rd, Baoshan district, Shanghai 201999Tel: 021-26640781 Fax: 021-26640700
07
BEIJING BAOSTEEL NORTHERN TRADING CO., LTD.Add: 16/F, Baosteel Bld. no. C-12, Jianguomenwai Ave., Chaoyang district, Beijing 100022Tel: 010-56512000 Fax: 010-56512199-6703
03 SHANGHAI BAOSTEEL PUDONG INTERNATIONAL TRADING CO., LTD.Add: 6/F, 151 Mohe Rd, Baoshan district, Shanghai 201999Tel: 021-26640606 Fax: 021-26640666
08
CHENGDU BAOSTEEL WESTERN TRADING CO., LTD.Add: 11/F West Building La defense Mansion, no.1480 Tianfu Ave., Chengdu 610041Tel: 028-85335388 Fax: 028-85335680
04
WUHAN BAOSTEEL CENTRAL CHINA TRADING CO., LTD.Add: no. 531, Jiangcheng Ave., economic and Technical development Area, Wuhan, Hubei 430056Tel: 027-84298800 Fax: 027-84298224
05
Company Highlights
CReATIon BeYond VISIon09 Company Highlights
The world premiere of five new products including ultra-high strength medium manganese steel (118 0Mpa) was real ize d; T hre e achievement s including development and Application of Pickling & Tandem Cold Mill Process Technology for High Grade non-oriented Silicon Steel won the first prize of Metallurgical Science and Technology Progress Award; A Kind of Cold-rolled Galvanized dual Phase Steel and Its Manufacturing Method and other two projects won Chinese Patent Award of excellence.
The Company carried forward automotive sheet eVI and brand construction, and held the Third Baosteel eVI Forum and news Conference of BCB; Both cold-rolled automotive sheet and ultra-high strength steel have gained more than 50% domestic market share; oriented silicon steel has gained up to 45% market share in UHV AC/ dC engineering, which made the Company the first domestic steel supplier who supplies non-oriented and oriented silicon steel to nuclear power sector.
Baosteel Co., Ltd. won the Supply Chain Management Improvement excellence Award issued by the British Standards Institution (BSI). The company has worked with the BSI in developing the Key Material Process Quality Stability Study Project for three consecutive years, not only putting out excellent management methods but also substantially improved the physical quality of the product, reducing the scrap rate.The Company has overcome unfavorable factors such as
declined profit and safeguarded the control over capital, with RMB 21.18 billion of annual net cash f low from operating activities and 47.8% asset-liability ratio.
The construction of Zhanjiang Steel Project progressed smoothly: no. 1 blast furnace tapped iron successfully on Sep. 26; Hot load test of steel-making plant succeeded on Sep. 28; 2250 hot rolling project realized hot load test run on dec., 15 ahead of schedule.
Total energy consumption continued the decline, with 60 thousand tons of standard coal less year-on-year; The Company, with its great effort on emission reduction, has overfulfilled its annual and “the Twelfth Five Year” emission reduction goal set by the government; 90 mw photovoltaic power station has been estimated annual generation capacity of 70 million kilowatts.
The Company has been awarded China enterprise Top 100 and China Star enterprise, continued to be conferred as Most Admired Listed Companies Top 100 by Investors, and elected as Great China Best Investor Relations (material sector) by IR Magazine, a celebrated institution.
CReATIon BeYond VISIon10
The Company established ouyeel Commerce Co., Ltd, with 8.88 million tons of annual e-commerce business volume and RMB 19.8 billion sales revenue realized, signed strategic cooperation agreement with 15 banks, with more than RMB 160 billion of line of credit, the highest among internet finance industry. “Bao Cloud” has been exclusively awarded the title of “2015 China Golden Service-The Most Influential Supplier in Cloud Computing”.
Baosteel was selected in Fortune of Chinese network in 2015 for China's top 500 list (business income ranking), ranking 26th; and the Company was selected for the Forbes global market value top 2000, ranking 402th.
Many questions in the world can be answered by progress and development,
but what will push us to go further
is our courage and the willingness to take responsibilities.
To repay a world that has o�ered us so much,
we must show it love and create a better society.
CReATIon BeYond VISIon12 Environmental Operations
The total annual amount of pollutant emission continues to decline, with significant year-to-year drop on the seven main pollutants including smoke, dust and sulfur dioxide.
Reduced pollutant emission
Complete the world's largest roof photovoltaic power generation project with an annual power generation of 39.09 million KWH and a decline of 31,800 tons of carbon dioxide emission.
Construction of photovoltaic power generation projects
With efforts in processes of energy savings, a specific technical energy saving plan, and an energy contract performance management, the company takes the lead in applying energy saving technologies and equipment such as TRT, CdQ and CCPP in China and exceeds national energy-saving targets.
Energy saving target attained
Strive to be an environment-friendly practitioner, complete the upgrading and reconstruction of the Baosteel plant area Water & Air Quality Automatic detection System, take the lead in releasing to the public the environmental monitoring data from state-controlled key sources, and accept social supervision actively.
Publishing environmental monitoring information
As one of the carbon emission trade experimenting corporations in Shanghai, Baosteel Ltd. began conducting such business in november, 2013.
In April, 2014, Baosteel Ltd. completed its first carbon business transaction, resulting in profit from selling its surplus carbon emission quota at the Shanghai environment and energy exchange.
In 2015, Baosteel Ltd. accepted the inspection by the Shanghai energy Saving emission Reduction (eSeR) and completed its 2014 quota clearance.
Carbon Emissions Permit Trading
CReATIon BeYond VISIon13 Product Overview
B a o s t e e l h o t- r o l l e d s t e e l i s mainly used in the industries to manufacture ships, automobiles, bridges, buildings, machinery, and pressure vessels.
B a o s t e e l H R s t e e l i s m a i n l y used in the automobile, home appliance, hardware parts and general machinery manufacturing industries.
Hot-rolled Steel
HR Steel (Pickled)
Baosteel cold - rol led steel is mainly used in the automobile, h o m e ap p l ian ce, machin e r y and hardware manufacturing industries.
Baosteel galvanized steel is mainly used in the automobile, home appliance and building industries.
Baosteel prepainted steel is mainly used in the building and home appliance industries.
Cold-rolled Steel
Galvanized Steel
Prepainted Steel
Baosteel tin plate and TFS are mainly used in the packaging industry for products such as food, chemical paint, oil and medicines.
Baosteel electrical steel is mainly used in the electrical transformer and motor industries.
Baosteel heavy plates are mainly used in the industries for ship-building, of fshore plat forms, boilers, pressure vessels, pipelines, bridges, heavy duty trucks and for the building industry.
Baosteel pipe & tube steel is mainly used for the manufacturing of structural pipes, boilers and conveyor pipes.
Baosteel bar & wire rod steel is mainly used in the automobile, bridges, machinery and building industries.
Tin Plate and TFS(ECCS)
Electrical Steel
Heavy Plates
Pipe & Tube
Bar & Wire Rod
CReATIon BeYond VISIon15 Production Process Flow
Coal
Iron ore
Blooming mill
Round billet Seamless tube mill Seamless tube
BOF
EAFScrap steel
CCSquare billet Round billet
Die casting Die cast billet
CCCC slab
Wire rod
Square bloom
Round bloom
Bloom slab
Cold-rolled products
Hot-dip galvanized products
Electric steel products
Color-coated products
Pickled products
Electro-galvanized products
Electrolytic tinplate/Cr electroplated products
Square billet
2050MM HSM
2030MM TCM
1550MM TCM
1420MM TCM
1220MM TCM
1730MM TCM
1800MM TCM
Single stand (5)
1580MM HSM
1880MM HSM
Hot-rolled products
Heavy plate millHeat treatment Heavy plate UOE line UOE pipe
HFW tubeHFW line
High speed wire rod mill
Sintering machine
Coke oven
Blast furnace
Torpedo car
It is only if we cherish our environment
that we can grow up in the bosom of the city itself.
We must take environmentally friendly and sustainable actions
in order to create and maintain a better ecosystem.
CREATION BEYOND VISION
For further information, please visit our website:bg.baosteel.com, or
join our public WeChat “hiBaosteel”
BAOSHAN IRON & STEEL CO., LTD.
Add: 885 Fujin Rd, Baoshan District, Shanghai, 201900Tel: 86-21-26646114 Fax: 86-21-26649000URL: http://bg.baosteel.com Investment hotline: 86-21-26647000 Email: [email protected] Customer service hotline: 400-820-8590 2016
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