WELCOME
GROUP NAME :
GO GETTERS
Team Members (1) Harit
(2) Sem(3) Nikita(4) Manisha(5) Romaine(6) Jugal(7) Priyanka
TOPIC:-
Comparison of Bajaj Pulsar v/s Hero Honda CBZ
Introduction
Bajaj Company’s HistoryThe Bajaj Group is amongst the top 10 business houses in India.Its footprints stratches over a wide range of industries,spanning automobiles,home appliances,lighting,iron and steel,insurance,travel and finance.Bajaj auto is ranked as the world’s 4th largest
Two and Three wheeler manufacturer.
Founder Jamnalal Bajaj
Year of Establishment 1926
Industry Automotive-Two & Three Wheelers
Business Group Bajaj Group
Listing & its Code BSE –Code : 500490
NSE-Code : BAJAJ AUTO
Presence Over 50 countries includes Srilanka,Bagladesh,Iran,Egypt,India etc.
Product Motorcycles & scooters
Company’s Profile
BOARD OF DIRECTORS
DESIGNATION
Rahul Bajaj Chairman
Madhur Bajaj Vice-chairman & Whole time Director
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
Key Persons of Bajaj Company
Hero Honda Company’s History
Hero Moto corp ltd. ,formerly Hero Honda Motors ltd. is an india based company engaged in the manufacturer of Two wheeler motorcycles. Company’s bikes are manufactured across three
places out of which two facilities at “Gurgaon” and “Dharuhena” and rest at “Haridhwar”.
Founder Brijmohanlal Munjal
Founded 19th January,1984 in Gurgaon,Hariyana,India.
Industry Automotive.
Product Motorcycles & scooters
Company’s Profile
Key Persons of Hero Honda Company
BOARD OF DIRECTORS
DESIGNATION
Brijmohanlal Munjal Chairman & whole time director
Pawan Munjal Managing Director
Toshiaki Nakagawa Managing Director
Takao Eguchi Whole time Director
Segment Price(Rs.) Brands/ModelsStandard 30,000 to 40,000 Platina & CT 100(Bajaj),CD
Dawn(Hero Honda)
Executive 40,000 to 50,000 Splendar,Passion,Glamour(Hero Honda),Discover(Bajaj)
Premium 50,000 to 65,000 Pulsar(Bajaj),CBZ(Hero Honda)
Super Premium Above 65,000 Karizma(Hero Honda)
Cruiser Above 65,000 Avenger(Bajaj)
Market segmentation by Prices
Marketing StrategyBajaj:Market Leader in Premium Segment.
58% of Sales(by Volume)from Standard segment.Strenghten premium segment.
Hero Honda:Market Leader in Executive segment.96% of Sales(by Volume) from Executive segment.Strangthen executive segment.
Bajaj & Hero Honda Corporate Branding
Hamara Bajaj
Desh ki Dhadkan
Comparison of Bajaj Pulsar v/s Hero Honda CBZ
v/s
Bajaj Pulsar v/s Hero Honda CBZAttribute Bajaj Pulsar Hero Honda CBZ
Mileage 59.6 km/litre 53 km/litre
Price Rs.56,000-59,000 Rs. 54,000-63,000
Engine Size 150 cc/180 cc 150 cc
Styling Bulky,Macholook,Sharplines,flat-sent. “arogant”
Full,Handsome look,Smoothedges,Stepped Seat. “Attractive”
Colours 4(Black,Blue,Red,Silver) 5(Black,Blue,Red,Silver,Green)
Acceleration 0-60 km/h in 6.25 seconds 0-60 km/h in 5.31 seconds
Fuel Tank Size 18 Liters 13 Liters
Credit Schemes Several Credit Schemes,often going upto 36 months.
Limited Credit Schemes,HH emphasis of Shorter credit cycles.
Weight 132 kg 130 kg
Bajaj Discover
Bajaj Platina
Bajaj Avenger
Bajaj XCD
Bajaj Pulsar
Bajaj Blade
Passion Pro
Hunk
Passion Plus
CD Delux
Karizma
Splendor Plus
Bajaj Hero Honda
Thank You All Team Members
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