IBMIBMBUSINESS ANALYTICS SUMMITBUSINESS ANALYTICS SUMMIT
20142014
Eva Haakman
Technical Sales Specialist Business Analytics
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VisualisatieHaal heldere inzichten uit complexe data met
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GAINING VALUE FROM YOUR DATA
Visualization
Topics:
Importance of visualization
Understanding data
RAVE extensible visualization
Creating effective visualizations
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DATA VISUALIZATIONSIMPLIFYING THE COMPLEX
Twitter:4TB
Terabyte (TB)=1000 GigabytesPetabyte (PB)= 1 Million GigabytesExabyte= 1 Billion Gigabytes
Source: http://marscommons.marsdd.com/the-data-visualizers/market
YouTube:8.6TB
Twitter:4TB
Facebook:15TB
Oil Refinery:750GB
Wind Turbine:144GB
Email:21PB
Created bycompanies:25%
Created byindividuals:
75%
Daily Amount of Data Created=2.5 exabytes
SPREADSHEETS CAN’T FULLY UNLOCK THE VALUE FROM DATA
PATTERNS DETECTED MORE EASILY THROUGH VISUALS
“A greatvisualization
is worth a million
data points”
http://en.wikipedia.org/wiki/Anscombe%27s_quartet
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Visualizing 600,000 TRANSACTIONS
VISUALIZATION
Inability to see patterns
All data points can’t fit on a single screen
Deep and broad data sets not shown effectively
http://blogs.forrester.com/boris_evelson/12-07-17-advanced_data_visualization_a_critical_bi_component
Driving Factors for
3 key drivers:
RAPIDLY ADAPTIVE VISUALIZATION ENGINE (RAVE)
IBM Solution
A simple descriptive language to describe a chart
Flexible enough to describe all known charts and extensible to
describe new and innovative visualizations
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IBM VISUALIZATIONS
RAVE– The Engine Driving
SPSS Analytic
Catalyst
Cognos Insight
Analytical Decision
Management
Cognos Business Intelligence
NEXT GENERATION OF DATA DISCOVERY
IBM Watson Analytics
CREATING NEW VISUALIZATIONS FOR THE MARKETPLACE
RAVE
The old way… The new way…
Fixed Charting Library
Fixed Fixed
Charting Charting
LibraryLibrary
Analytics & Visualization Engine
Visualization
Description
Analytics & RAVE Visualization Engine
ExtensibleCharting Library
ExtensibleExtensible
Charting Charting
LibraryLibrary
VISUALIZATION CUSTOMIZER
IBM COGNOS
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RAVE Example
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COGNOS BI - SUPPORTED ON MOBILE
Visualizations Integrate With
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DEMO - Leveraging RAVE Visualizations in Cognos Business Intelligence
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The Upside of Flexibility
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OF VISUALIZATION
Four Pillars
A Successful Visualization has 4 key elements
Purpose Why this visualization
Content What needs to be visualized
Structure How should we visualize it
Formatting How useful is it
Noah Iliinsky – Visualization Expert – IBM Center for Advanced Visualization
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PURPOSE AND CONTENT
1. Who is my customer?
2. What are their actions/decisions that I need to inform?
3. What specific questions do I need to answer?
4. What content do I need to display?
5. What graph type (structure) should I use?
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Visualization options
available on Many Eyes
STRUCTURE serves your PURPOSE
http://manyeyes.com/software/data/cognos/manyeyes/page/Visualization_Options.html
STRUCTURE
The Most Important Design Decision
The right structure allows
you to represent many
dimensions clearly
THE FORMATTINGTHE FORMATTING
Formatting is the frosting on your visualization;
it should enhance, not distract.
The Frosting is
THE IBM DIFFERENCE
Create rapid, more innovative
visualizations
Watson Analytics
IBM Center for Advanced
Visualization
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WHAT’S NEXT?
Visit AnalyticsZone.com for:
Extensible visualization gallery
Expert articles
Best practices
IBMIBMBUSINESS ANALYTICS SUMMITBUSINESS ANALYTICS SUMMIT
20142014
Thank youThank you#IBMBASNL
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