www.ReallyB2B.comMarketing Measured by Sales

* Placester Hot or Not infographic / Webdam infographic /

G2M Solutions / Gomomentum / MarketingProfs

B2B Lead GenerationWhich channels work best?

78%of B2B marketers say that generating more leads is their biggest challenge

71%of B2B marketers are using content to generate leads

72%of PPC marketers plan to increase PPC budgets in 2014

65%of senior executives have visited a vendor’s website after watching a video

53xmore likely to appear on the first page of Google’s search results than text

Videos are

227more effective for lead generation than Facebook or Twitter

LinkedIn is

65%

%

of people who receive direct mail marketing make purchases or otherwise engage with the business