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women-ownedbusiness enterprise
report
ArizonAHispAnic cHAmberof commerce
pHoenix mbDA business center
mah 2013
presented by
WestGroup reseArcH
research conducted by:
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FOREWORD
Do Wome-Owed busiesses ace uique challeges? What are their strategies or success? Whatresources do the rel upo? Who do the metor? Who are their role models? What does the uturehold or wome i Arizoas busiess commuit?
These are just a ew o the questios eplored i the 2013 Women-Owned Business EnterpriseReportpart o the Arizoa Busiess Research Series commissioed b the Arizoa HispaicChamber o Commerce ad the Phoei MBDA Busiess Ceter. The frst report ocused o Miorit-Owed busiesses sice 2007. A comig report will eamie Hispaic-Owed busiesses i thesummer ollowed b oe more i that series eaturig Famil-Owed busiesses. I the all, theChamber will release its aual DATOS: Focus on the Hispanic Market, a detailed aalsis ocosumer ad demographic treds i Arizoas Hispaic commuit.
The goal o these studies is simple but sigifcat: to coduct research that oers decisio-maers thedata ad aalsis ecessar to mae iormed choices about the uture o Arizoas ecoom.
To that ed, the 2013 Women-Owned Business Enterprises Report provides isights ito thechalleges, strategies, characteristics ad resources o this icreasigl importat segmet oArizoa busiesses. Give the state o Arizoas rapid ecoomic recover, uderstadig howWome-Owed busiesses ared durig the recessio ad how their owers eel about the uture iscritical to the process o shapig our ecoom.
Arizoas Wome-Owed Busiess Eterprises (WBEs) are part o a demographic ad ecoom-ictrasormatio happeig atiowide. I 2012, the U.S. was home to more tha 8.3 milliowomeowed busiessesgeeratig earl $1.3 trillio i reveue ad emploig earl 7.7millio people, accordig to a recet stud commissioed b America Epress. Over the past 15ears, the umber o Wome-Owed busiesses has grow more tha 54 percet ad reveues areup more tha 58 percet. Latia etrepreeurs, meawhile, are the astest-growig sigle segmeto small busiess eterprises overall i the Uited States.
The stud speas to the ature ad characteristics o etrepreeurship across our commuities,but we also hear directl rom wome busiess owers who have spet most o the past fve earsstrugglig to survive the ecoomic dowtur.
The studs most ecouragig result ma be the setimet amog a strog majorit o Arizoa WBEsthat their facial situatio will improve i the comig ear.
sa ha h f h y, Aza p sv, a wrah (which coducted the stud) or beig a part o this iitiative.
As we cosider the results o this report ad the epadig role o Wome-Owed BusiessEterprises, eve as we mar Iteratioal Womes Da, we believe this stud ca serve as aremider to Arizoas leaders that the uture ecoomic sustaiabilit o our state depeds more ad
more ever da o the ecoomic vitalit o its Wome-Owed busiesses.
welcome to wbe report
Gonzalo a. dela Melena, Jr., MBaPresidet & CEO
Arizoa Hispaic Chamber o Commerce
PaMela WilliaMson, Ph.d.Presidet & CEO
Womes Busiess Eterprises Coucil-West
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ACknOWLEDGMEnTS
Acknowledgments
ArizonAHispAnic cHAmberof commerce
ArizonApublic service compAny
pHoenix minoritybusiness Development AGencybusiness center
WestGroup reseArcH
Womens business enterprise council West
collaborating organizations
endorsing organizations
CarMen G. Martnez, Graphic Desig Director
terri MorGan, Productio Maager
JaMese. GarCia, Co-Editor
MoniCa s. VillaloBos, Co-Editor
teleMundo, Video Profle Productio
BC GraPhiCs, Priter
production teaM
forProVidinGinsiGhtsdurinGtheresearCh
MiChael Woodardarizona PuBliC serViCe CoMPany
daVid GarCia, Ph.d.arizona state uniVersity
andrea Whitsettasu Morrison institutefor PuBliC PoliCy
laura fullinGtonMaCeriCh
alika kuMarMinority Business deVeloPMent aGenCy Business Center
MiChele ValdoVinosrePuBliC Media
JaiMe BoyduniVision
PaMela WilliaMson, Ph.d.WoMens Business enterPrises CounCil West
azhCC latina Business enterPrises CoMMittee
speciAl tHAnks
Gonzalo a. dela Melena, Jr.arizona hisPaniC ChaMBerof CoMMerCe
JaMese. GarCiaarizona hisPaniC ChaMBerof CoMMerCe
MoniCa s. VillaloBosarizona hisPaniC ChaMBerof CoMMerCe
dr. loui oliVasarizona state uniVersity
Glenn iWataWestGrouP researCh
katy GallertWestGrouP researCh
research teaM
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TABLE OF COnTEnTS
acknowledgMents
study highlights
conclusions
study Findings
section i. challenges:What types of challenges have Women-oWned business enterprises (Wbe) faced?
section ii. strategies and successes: What steps have these businesses taken to succeed?
section iii. resources and role Models:Which resources have Wbe relied upon to run their businesses?
section iv. business characteristics: What are the characteristics of Wbe?
section v. owner characteristics: Who oWns these business enterprises?
section vi. the Future:What do these oWners think about the future of their business?
business proFiles:
GREAT IMPACT
AxIS EMPLOyMEnT
nATUROPATHIC VITALITy WELLnESS CEnTER
study background and Methodology
end notes
4
7
9
12
17
22
30
39
41
10
28
45
50
53
tAble oF contents
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2012 Cox Communications Arizona, LLC, dba Cox Communications. All rights reserved.
Cox Communications commitment to diversity extends beyond
our workplace into the communities we serve. Cox is proud and
committed to serving our ever-growing Hispanic community.
When it comes to supporting our community,
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STUDy HIGHLIGHTS
t 2012 wm-o b e (wbe)
, , a . t p Mbda bc a h cm cmm
, , , m a wbe .
a 421 a wbem a o 2012. t
, m .a m m 2007 SRP Arizona Business
Study - Focus on Women-Owned Businesses1, .
studY HigHligHts
Challenges
Commo busiess caeges WBEs aceda wide rage o challeges i 2012 ad elt their most
sigifcat obstacles were related to ruig their busiess
surviving the recession, accessing capital, and fnding new
customers.
Uique WBE caeges Approimatel oei our WBEs eperieced challeges specifc to beig a
Woma-Owed busiess being taken seriously, overcom-
ing negative perceptions, and/or being treated dierently.
The tpes o challeges metioed icluded customers/pro-
spective customers preerring to speak to a man or custom-
ers/prospective customers did not eel the company was
capable o doing the job because it was woman-owned.
strategies/aCComplishments
Wo ade/Peseee The most commorespose to the challeges aced b WBEs was to prove the
challegers wrog through hard work, perseverancead
showing they can do the job.
Positioig te busiess Most WBEs tooadvatage o beig Wome-Owed busiesses b network-
ing with other WBEs (56%), ad using their status to pursue
contracts (42%). I 2012, sigifcatl more compaies
promoted their WBE status (41%) tha i 2007 (25%).
Suiig ad gowig The top accomplish-mets WBEs metioed were the longevityo the busiess
ad beig able to survive the economic downturn (48%),
ollowed b growing a fnancially successul business
(35%).
I survived the great recession. I have created an
extremely diverse customer base, which is what keeps
me sae through the recession.
resourCes/role modelsAsig o ep Hal o the WBEs (50%) soughtassistace rom outside orgaizatios to help with their
busiess. Resources used icluded industry organizations
(31%), ederal government(SBA 20%), ad local govern-
ment/chambers (17%).
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8 2013
STUDy HIGHLIGHTS
Pesidet Baa Obama, OpaWie, Doad Tump ad Bi Gates These are the top our idividuals metioed i aswer to
the questio, I ou could have a two (or three) peoplei this world visit our busiess, ad their itetios were
specifcall to help our busiess, who would ou wat
these people to be?
Politicians was the categor o idividuals that
was metioed most ote, ollowed closel b
business
Maetig ad facig WBEs greatest
eeds were help with marketing their business (metioedb 30%) ad fnding capital(14%). While these eeds
were commo to most busiesses, these also represet the
best opportuities to help WBEs.
Most busiesses are sel-uded ad rely on
personal loans or profts rom the business to
face epasio or a capital improvemets/
ivestmets.
Business CharaCteristiCsCharacteristics o the tpical WBE icluded:
Almost hal (42%) were sole proprietorships; oe
quarter (27%) were S Corporatios.
Media reveue i 2011 was $155,910, which
was higher tha $119,900 i 2007.
Media umber o emploees was 3 people.
Media age o the compa was 16 ears old.
Hal were Famil-Owed (53%)
Hal were home-based busiesses (46%)
Customer bases iclude both retail (54%) ad
busiesses (56%)
Hal coducted busiess atioall (46%)
Oe-fth coducted busiess iteratioall (21%
Maetig sti impotat More tha two out
three (69%) WBEs spet moe o maretig ad
advertisig i 2011. The average amout spet o
maretig/advertisig was $12,720 i 2011.
Cagig commuicatio media WBEsused a broader arra o media to advertise i 2011. Use
o the Iteret to reach customers icreased to 77% i
2011 rom 44% i 2006. O the other had, use o
ewspaper advertisig dropped to 30% i 2011 rom 46%
i 2006.
owner CharaCteristiCsCharacteristics o the owers o WBEs icluded:
Hal had college degrees (53%).
Median age was 57 ears old.
Median income was $72,520.
Compaed to te geea popuatio
WBE owers were twice as liel to have a college degree
ad had 50% higher aual icome compared to the
states media household icome.
the FutureImpoig ecoomic utue Most WBEs
elt that their fnancial situation will improvei the
et 12 moths (58%). Ol 8% aticipated that their
situatio will become worse. This optimism was dow
slightl rom beore the recessio (67% elt their fa-
cial situatio would improve i 2007).
Epasio pas Almost hal (47%) plaed
o expanding their business during the next fve years.
Ol 9% plaed to shri their busiess.
Addig jobs I the et two ears, hal (49%)
o the WBEs plaed o addig at least oe perso
to their sta; ol 4% plaed o decreasig their
umber o emploees.
study highlights
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COnCLUSIOnS
conclusions1. Beyond survival WBEs mared the survival o the ecoomic dowtur over the pastfve ears amog their biggest accomplishmets. Few o these compaies eperieced widespread
growth sice 2007 ad most o these owers have made persoal sacrifce i time ad moe to mae
it to 2012. These busiesses appear read to grow ad are willig to pa the price to succeed at the
et level.
2. asking For help WBEs are ot araid to as or help (ederal, state, local, educatio,idustr, associatios). Orgaizatios iterested i helpig WBEs have opportuities to assist thesebusiesses i the ollowig areas:
OvErCOMInG nEGATIvE PErCEPTIOnS Oe i our WBEs still eperi-ece some level o discrimiatio ad eed help provig their abilities to a septical customer
base.
MArkETInG/SAlES WBEs eed help reachig ew customers ad retaiig/com-muicatig with eistig customers, especiall i this slow recoverig ecoom. WBEs are
trig to use their status to quali or cotracts ad could use assistace with this process.WBEs uderstad the eed ad value o maretig/sales/advertisig ad have show that
the are willig to ivest time ad moe i these areas.
InTErnET/TOOlS WBEs have tured to olie tools to help promote their busiessad commuicate with prospective ad eistig customers. The appear ope to
cotiue trig ew Iteret tools.
FInAnCInG Eve though most sel-face, WBEs eed capital sources to grow.
GrOWTh
Hal o the WBEs pla o growig i the et fve ears. The will eed helpi facig, stafg, acilities, ad operatios amog other e actors eeded to
successull mae the et steps or the busiess.
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BUSInESS PROFILE
great iMpact!, inc.
owner: teresa ornelas
what is the history oF the Company?
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GrEAT IMPACT!, InC.TErESA OrnElAS
[480] 777.2226124 w. o s. #F8
tm, a 85283
what is great impaCt!, inC.?
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BUSInESS PROFILE
great iMpact!, inc., teresa ornelas
t m m q m
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m m .
how did the eConomiC downturn aFFeCt great impaCt!,inC.?
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mm m,
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how has Being a minority/woman aFFeCted how you runyour Business?
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what have Been your Biggest Challenges as a minority/woman-owned Business?
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what has Been your Biggest suCCess with yourBusiness?
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what adviCe would you give to a latina wanting to start
a Business?
Know what you want to build 1. s m
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Values are extremely important 2. k
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Develop a reporting system to measure your success 3.
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STUDy FInDInGS
studY Findings
section i challenges
Being taken serously w mf , wbe m - surviving the economic downturn, raising capital, and ndingcustomers. t - q same challenges as any other business(26%). t wbe being taken seriously (12%). rmm m :
They wanted to speak to a man.
They did not think I was capable o doing the job.
They assumed I was not qualied.
recessio/Fiacig i 2012 t m -m ( dm 2007) m 2012. t m /m f/ f m2007 2012.
Oecomig peceptios w , 28% overcoming negative perceptions o being a Woman-Owned business f/m .
Teated dieet a 28% m,I think some o my business contacts, such as suppliers or customers treatme dierently.
w wm-o (wbe) ?
note: r 2006 2007 f m 2007 srp a b s
F wm-o b2.
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The MBDA Business Centers in Phoenix and Pasadena, serves minority-owned firms seeking to penetrate new markets,domestic & global, and growing in size and scale. Whether its securing capital, competing for a contract, identifying a strategicpartner or becoming export-ready, your success is our priority.. We assist in securing large public and private contracts andfinancing transactions, stimulating job creation and retention, and facilitating entry to global markets for eligible minoritybusiness enterprises (MBEs).
MBC serves eligible MBEs with annual revenues of over $1,000,000 or, firms in a high-growth industry (e.g. green technology,clean energy, health care, infrastructure and broadband technology, and such).
255 East Osborn Road, Suite 202, Phoenix AZ 85012 602-248-0007155 N. Lake Avenue, Suite 870, Pasadena, CA 91101 626-664-4880
www.phoenixmbdacenter.com; Operated by the Arizona Hispanic Chamber of Commerce
Services to Grow your business:
Global Entrepreneurship;Access To Capital/ Financing;Access to Procurement/Bid Opportunities;Access to Markets
Marketing; Bidding;Networking;Minority Certifications;Management Consulting
www.phoenixmbdacenter.com
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CHALLEnGES
section i challenges
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CHALLEnGES
section i challenges
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602.707.0050 | westgroupresearch.com | [email protected]
Know Your Customer
Customers, Clients, Constituents, Stakeholders...whatever you call them, knowing who they are and what
they want is critical to your success.
At WestGroup, weve been helping companies connect
with customers for over fty years, regardless of who they
are, where they live, or the language they prefer.
WehopethisMBe reportprovides
theinsightsyouneedtohelpMakeadifferenceWith
Minority-oWnedBusinesses.
Give us a call or visit our website for more information on how we can help you stay in touch.
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STRATEGIES AnD SUCCESSES
section ii strategies and successes
Woig ade t m m - wbe m /--
, -mm, -m - work harder, learn more/
gain more education, and build a good reputation. t
m m 2007.
Peseeace t m wbe : be determined and not give up (21%),
work harder (11%), do not let your gender aect your business (11%),
and learn as much as you can about your industry/eld (10%)..
Positioig te WBE status cm wbe m, .
Network with other WBEs 56%
Use WBE status to pursue contacts 42%
Promote their WBE status 41%
sf m wbe promoting their WBE status 2012 (41%)
2007 (25%).
Suiig t m f mm wbe the longevity o their company to stay in business through-
out the economic downturn (48%). t m m m-
m growing, nancially successul business (35%).
what steps have these Businesses taken to suCCeed?
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STRATEGIES AnD SUCCESSES
section ii strategies and successes
aCComplishments/suCCess stories
WBE commets
I have been in business since 1999 longevity! All o my new clients are by reerral. I do not have to invest inmarketing and many clients I had rom 10 years ago are still my clients. Im still building relationships.
Being able to touch the lives o thousands o woman in a more positive way. The ability to support mysel andmy amily To have the reedom o putting my priorities in order: God rst, amily second, career third.
I would say one (accomplishment) would be that my mom and I have basically run this business since the 70sand weve done a good job. We try to employ more women, keep women employed with kids, and try towork with them and their schedules.
I am a master engraver, which is signicant or a woman.
I survived the Great Recession. I have created an extremely diverse customer, base which is what keeps me saethrough the recession. I am highly regarded in my eld on a national and international level.
WBE commets
Work hard, give good service, and satisy the customer and mysel. See that everything is taken care o and ingood order. Take care o any complaints that come up.
Dont be discouraged. You just keep doing it and keep getting your name out there. Let people know that youare available. Dont give up. You BUILD your business; youre not given it. Building a business is working or itand ollowing through on promises.
Do a detailed business plan; the devil is in the details. I you dont know what the small little tiny details are,those are going to be the things that will stop you rom being successul. People like to ocus on what they liketo do. Sometimes they dont ocus on what the customer wants. The other thing they dont do is gure out cashfow and that is so huge. You can get messed up in cash fow and get your business turned upside down bynot paying attention to it. I you cant perorm, people wont use you.
Have six months cash in the bank beore you start out. Dont take no or an answer. Dont wait or the phoneto ring. Network.
adviCe to women-owned start ups
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STRATEGIES AnD SUCCESSES
section ii strategies and successes
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STRATEGIES AnD SUCCESSES
section ii strategies and successes
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STRATEGIES AnD SUCCESSES
section ii strategies and successes
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RESOURCES AnD ROLE MODELS
iF you Could have anyone in the world visit your BusinessWBE commets
Barack Obama, because he is the President and I would like to be able to talk to him regarding my concerns withinsurance.
Oprah Winrey, because I would like to get some money to expand.
I would have Steve Jobs, because o his business acumen He was so successul with Apple.
Bill Gates, because o his business knowledge and success building working teams.Warren Buet, because o his ability to market his business.
I would like to talk with all three o them, because they are able to market their brand.
Oprah, because she is always looking to help small business, and people that are trying help themselves.
A bank, to see what is really going on in the small businesses.
section iii resources and role Models
reiace o outside ep - h wbe (50%) m
. t was
trade organizations and industry publications q
(31%), ederal government(sm b
am 20%) local government and chambers o com-
merce(17%).
need ep maetig ad facig w m f f, -
m marketing/increasing sales (30%). t m m gain access to
capital(14%).
Se -face M wbe /m m m f -
(49%). am m
, 16% m mm mm .
w , 16%
.
Tustig poiticias i () ,
f ,
? t wbe
politicians (18%) (note: s m
2012 ). t business
advisors (16%), business leaders (16%) TV/movie personalities
(14%).
President Barack Obama
(10%). i 2007, wbe m - om.
o m 2012 Oprah Win-
rey(8%), Donald Trump(5%), Bill Gates (5%), Mitt
Romney(4%).
i 2007, Oprah Winrey (9%), Bill
Gates (7%), Donald Trump (5%) Janet Napolitano
(5%).
whiCh resourCes have mBe relied upon to run their Businesses?
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602.252.WNBA (9622) PhoeNixMercury.coM
H o m e s c H e d u l e
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Wd. 14 indana 7PM
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Sat. 31 cnntt 7PM
s e p t e m b e r
F. 6 San Antn 7PMF. 13 San Antn 7PM
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RESOURCES AnD ROLE MODELS
section iii resources and role Models
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RESOURCES AnD ROLE MODELS
section iii resources and role Models
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RESOURCES AnD ROLE MODELS
section iii resources and role Models
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RESOURCES AnD ROLE MODELS
section iii resources and role Models
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BUSInESS PROFILE
axis eMployMent
owner: tran tranwho is axis employment?
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what is the history oF the Company?
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how did the eConomiC downturn aFFeCt axisemployment?
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AxIS EMPlOyMEnT SErvICES, llCTrAn TrAn
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Photo b Adrea Cotreras Desig
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BUSInESS PROFILE
to what do you ContriBute the suCCess oF the
Company?
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how has Being a minority aFFeCted your outlookwhen running your Business?
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what have Been your Biggest Challenges as a
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what adviCe would you give to someone starting up aBusiness?
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, . i
, .
Have passion or what you doF
j . i
m
m .
Continue to persevere i f
, d w M t. t m
s m
m
. i m
m m
.
axis eMployMent tran tran
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30 2013
BUSInESS CHARACTERISTICS
section iv business characteristics
a -m m. i , m m fm . t f m .
Compaies suiig te ecoomicdowtu - a f wm-o :
am (42%) sole proprietorships; q
(27%) S Corporations.
M 2011 $155,910, f $119,900 2007.
M m m 3 .
M m 16 .
h Fm-o (53%)
h m- (46%)
cm (54%)
(56%).
Aizoa WBEs coducted busiess botatioa ad iteatioa am (46%) u s a; 21% . t m m 2007 .
am
c h - M s (66%), c, c, n,n M t.
da sh v - t s 2007 f (89%) 2012.
A a h u.s. - o (31%) m .
pay h Aza - M m a - 68%
a, 32% a u.s.
Among those who conduct business internationally
n j mx -h e (53%), c (45%). a (29%) M (26%).
gh ea - wbe - e f 2007 (53% 2012, 34% 2007).
evyh -o q (28%)
m .
s h Aza -M a - 62% az, 32% az, us, 6% .
Maetig sti impotat M (69%) wbe m m 2011. t m m/ $12,720 2011, $10,610 2006. (note: wbe
. F 2012 , wbe mm 2011 m/ ).
Iceasig Spais-aguage maetig/
adetisig t wbe s- m 13% 2011 m 8% 2006.
Cagig commuicatio media wbe m 2011. u i m 77% 2011 m 44% 2006.o , 30%
2011 m 46% 2006.wbe i mm /m customers 62% promoted through their website, 49% through
m (.., F), 17% m(.., g, y).
u m f 2012, (41%), (40%), m (36%).
what are the CharaCteristiCs oF mBe?
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BUSInESS CHARACTERISTICS
section iv business characteristics
WOMEN-OWNED BUSINESSES
2007 2012
Bod fgures are sigifcatl dieret compared to 2012n/A not ased i 2007
sample size
oWnership
s p
C
s C
pllC
median revenue
median number of employees
median age of company
business descriptions
F o
i F
h-B
n pf
customer descriptions
r C
B
g
geographic scope
Cc B i
Cc B n
495
51%
16%
17%
7%8%
$119,900
3
11 years
59%
n/a
50%
3%
n/a
n/a
n/a
20%
48%
421
42%
13%
27%
8%9%
$155,910
3
16 years
53%
18%
46%
4%
54%
56%
31%
21%
46%
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332013
BUSInESS CHARACTERISTICS
section iv business characteristics
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34 2013
BUSInESS CHARACTERISTICS
section iv business characteristics
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352013
BUSInESS CHARACTERISTICS
section iv business characteristics
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36 2013
BUSInESS CHARACTERISTICS
section iv business characteristics
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372013
BUSInESS CHARACTERISTICS
section iv business characteristics
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W pakth lagag
Th lagag...of Business
Join Today at www.AZHCC.com or [602] 279.1800
The ArizonA hispAnic chAmberof commerce
ROsA MACAsCeO, Mblra dl sol
AZHCC Member
i pak th lagag
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392013
OWnER CHARACTERISTICS
section v owner characteristics
c wbe :
h college degrees (53%).
M 57 .
M m $72,520.
Compaed to te geea popuatio - wbe 50% m m
m m *.
2009 a education attained- 26% 3 m 53%
m .
2011 a median household income -$46, 709 4 m
$72,520 m .
* note: t m wbe m -
f 2011 m m m
m m wbe m. t wbe
m a m.
Impact om te ecoomic sowdow - dm wbe
f m 2007 2012. o f
m wbe 2012 ($72,520)
m 2007 ($71,200).
who owns these women-owned Business enterprises?
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40 2013
OWnER CHARACTERISTICS
section v owner characteristics
sample size
demographics
m a
pc c ec
m h ic
culture/language
B u.s.
WOMEN-OWNED BUSINESSES
2007 2012
495
54 years
46%
$71,200
93%
421
57 yEArS
53%
$72,520
91%
Boded fgures are statisticall dieret.
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412013
THE FUTURE
section vi the Future
Impoig ecoomic utue M wbe nancial situation will improve 12 m (58%). o 8% become worse. t mm
m (67% f m 2007).
Epasio pas - am (47%) expanding their business during the next veyears. o 9% .
Addig jobs - i , (49%) wbe ; 4% m m.
what do these owners think aBout the Future oF their Business?
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42 2013
THE FUTURE
section vi the Future
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THE FUTURE
section vi the Future
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I N P A R T N E R S H I P W I T H
P R E S E N T
&
AZ Million DollAr
CirCle of exCellenCeL e a d i n g t h e W a y i n S u p p L i e r d i v e r S i t y
AmericAn express
ArizonA public service (Aps)
ArizonA stAte university (Asu)
At & t
bAnk of AmericA
centurylink
city of phoenix AviAtion
cox communicAtions
hensel phelps construction co.
pepsico
sAlt river project (srp)
southwest GAs
sundt construction
university of phoenix
wAlmArt
2012 inDuCtees
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452013
BUSInESS PROFILE
naturopathic vitality wellness center
owner: dr. Judy hinoJosa-sinks
what is naturopathiC vitality wellness Center?
natuopatic vitait Weess Cete m m m. w , - m, , -m m m, m . w m : , , ( m c ), b-12, b-6 j.w m m . w / m .
Photo b James e. Garcia, AZHCC
nATUrOPAThIC vITAlITyWEllnESS CEnTEr
Dr. JUDy hInOJOSA-SInkS
2165 e. w r. s 104tm, az 85284
w
m, iv, j, m m.
F m m f m . sm mm m ; m , , ,, , mm.
what is the history oF the Company?
M n M m
, e, m m m.i m u s i 18 asu m p wm s h. M f i mm m . a masu, i m n M m m m.
i 2008, i m s c n
M tm h - v i m . a , i m . i m m m i mm m i m . w
200 f . w 1,000 .
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46 2013
BUSInESS PROFILE
naturopathic vitality wellness center dr. Judy hinoJosa-sinks
to what do you attriBute your suCCess so Far?
i m
. i m . c m m . i m m m mm m f m. M m n M m m .t m , m m m . t .
what have Been the Biggest Challenges your Business hasFaCed?
i , m f m . i m m m . i m m m .
how has Being a minority/woman aFFeCted how you runyour Business?
i m l . i m m h m m , i m .w i m , m e m, .
i m m m , i fm m i , , m. t , m m . i mm
m m/mm mm m, m .
what have Been your Biggest suCCesses as a Company?
e m .i j m i m m 15 . i i ij , i m , i i .
what adviCe would you give to someone starting up aBusiness?
i m, m , . i m m m, m .
i mm - m . h
m . m m 100%.
what has Been your Biggest suCCess with yourBusiness?
M m m m . F m, m m m .sm m m , m m ( , m, j , m m), . i
. s m, .
what adviCe would you give to a latina wanting to starta Business?
Establish boundaries 1. t m . t m mm .
Surround yoursel with the right people2. n m m m . h m m m .
Dont give up 3. F m m . y mmm m .
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MORE COVERAGE THAN ALL
OTHER NETWORKS COMBINED.
0113-F8112
IN OVER 450 MARKETS.
.S.Uehtnistekram054nahteromnielbaliavasiETLG4.ISTEfokramedartasiETL.moc.wzvees;derevocselimerauqsnodesabmialcegarevoC .sseleriWnozireV3102
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ArizonA HispAnic cHAmber of commerce
255 E. Osborn Road, Suite #201, Phoenix, AZ 85012 | [602] 279.1800 | www.azhcc.com
2013 Latina Business enterprise MeMBers:
FormoreinFormationregardingjoiningthe LBe grouporattendingupcomingeventspLeasevisitwww.azhcc.comorcontactAngie MorteMoreatthe azhcc oFFiceat: [602] [email protected]
The Lata bu et (Lbe) group is an integral part o the AaHa cha c and an infuential resource or Latina-owned
businesses and serves as an advocate or small business issues.
Mission: The Latina Business Enterprises (LBE) group is aligned with the vision of theAZHCC and focuses on the interests of Latina-owned small to mid-size businessenterprises throughout the state of Arizona by providing access to information, buildingbusiness relationships, providing resources, facilitating business workshops and servingas an advocate on issues impacting small businesses.
olgA Aros,ORA WORldWideCOnsultAnts, lBe ChAiR
sAndrA gonzAlez,stAteFARm, lBe ViCeChAiR
Yvonne FAustinos,AmeRiCAnAssOCiAtes ReAl estAteAnd inVestments
ruth enriquez,BAnkOFAmeRiCA
MArisA BenincAsA, CAnCeR tReAtmentCenteRsOFAmeRiCA
AnA c. MArshAll,meRRill lynCh
connie PArrA,humAnA
christinA ArellAno,ARizOnA hispAniCChAmBeROFCOmmeRCe
througheventsandworkshopsthoseseekingtoLearnmoreaBoutreachingthe Latinamarket, gaintheopportunityFor:
bu ad al dvlt
A t u u ad duat
ntwkg tut ad uty utah
F O L L O W U SU P C O M I N G E V E N T S
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492013
lAtinA-owned business enterprises
Challenges/needsFidig ew customes Latias were twiceas liel to metio that fnding new customers/contracts
was their most signifcant challenge(14% compared to 7%
amog all other WBEs).
Oecomig egatie peceptios Latiaswere more liel to eel that overcoming negative percep-
tions o being a woman-owned business was a signifcant
challenge(40% compared to 25% amog all other WBEs).
Woig wit bas Latias were more liel toeel the were treated with respect when applying or a loan
(62% compared to 41% amog all other WBEs). I addi-
tio, the were more liel to want inormation about howto get loans/lines o credit rom outside organizations (25%
compared to 12% amog all other WBEs). These compaies
were also more liel to have used banks rather than other
sources to secure fnancing or their companies (26% com-
pared to 14% amog all other WBEs).
the Future
Optimistic Latias were sigifcatl more optimisticabout their compaies utures - 72% aticipate their com-
panys fnancial situation will improve compared to 55%
amog all other WBEs. The were also more liel to plan
on expanding over the next fve years (68% compared to
44% amog all other WBEs) and add employees in the next
two years (73% compared to 46% amog all other WBEs).
FirmagraphiCs/demographiCs
lage, loca, ad Fami Ceteed Diereces i compa frmagraphics icluded:
More employees Media o 5 emploees amog
Latia-owed busiesses compared to media o 3
emploees amog all other WBEs.
Higher annual revenues Media reveues o
$224k i 2011 amog Latias compared to
$143k amog all other WBEs.
More likely to only conduct business in Arizona
61% amog Latias compared to 48% amog all
other WBEs.
More likely to be amily owned 75% amog
Latias compared to 49% amog all other WBEs.
More likely to have inherited the business rom
another amily member 47% amog Latias
compared to 15% amog all other WBEs.
Biigua, ouge, moe fst/secodgeeatio Diereces i the compa owers i-cluded:
Bilingual 76% amog Latias compared 21%
amog all other WBEs.Younger age 52 ears old (average) amog
Latias compared 57 ears old amog all other
WBEs.
More frst and second generation among owners
49% amog Latias compared to 11% amog all
other WBEs.
l m m m wbe
m 14% . t mm m
l-o wbe.
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50 2013
STUDy BACkGROUnD AnD METHODOLOGy
what is the history Behind the study?
d. l o h 1990 j h r c
asu. i 2005, f s r pj (srp) m . t m
m m m m.
t m 2005 2007 h -h m wm-o .
Fm 2008 2011, asu srp f mm
m m - .
t p Mbda b c a h cm cmm m m j
2012 . t a m m . r m
.
t M-o .
why are the arizona hispaniC ChamBer oF CommerCe and phoenix mBda Business Center ConduCting this researCh?
t a h cm cmm p Mbda b c mm
m f, ; mm ;
M-o m. t wm-o -- m- -m . t m
a m m
m mm.
what Businesses partiCipated in the survey?
t a -m m. i m f
m m m f.
a 421 m wbe . t m +/- 4.8% 95%f . s m m m . r m wbe
c M/-M-o b5 m u.s. c.
t .
studY bAckgroundAnd metHodologY
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STUDy BACkGROUnD AnD METHODOLOGy
1 4
5 9
10 19
20
d /
unweightedperCent response
58%
19%
11%
10%
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52 2013
STUDy BACkGROUnD AnD METHODOLOGy
who was interviewed For the survey?
t .i m , /c e of p.
where/how was the sample drawn For the study?
t m m sf t sm. t m m :
a h cm cmm
p Mbda b c
a M c am
what method was used to ConduCt the researCh?
i . t m :
s q .
i
when was the survey ConduCted?
t a 24, 2012, m o 22, 2012.
was an inCentive used to enCourage partiCipation?
r m 10 $100 f.
Cotact Us
F m m , m q q : [email protected].
study background and Methodology
o/Ceo/
a/
B b/c
o
perCent response*
86%
7%
6%
1%
position
* note: Some respodets listed more tha oe positio withi the compa.
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EnD nOTES
1 s r pj, 2007 srp a b s - F wm-o b, 2007.
2 i 1.
3 u s c b, e a s, t 2012 s a, t n
d b, 2012, ://.c./c/b/c/c/c_..
4 am n, u.s, c b, h im s 2010 2011, am
cmm s b, u s c b, sm 2012.
5 u s c, s a u.s. Fm i, g, e, r
u.s., s, M a, c, p, 2007 s b o,
://cf2.c./c/bc/j//c.?=sBo_2007_00Csa01&t=b.
end notes
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552013
nOTES
notes
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56 2013
nOTES
notes
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