Berlin
#awssummit @AWS_Aktuell
Partnership with AWS: Advantages, Programs and Tools
Peter Prahl & Alex Picker AWS Partner Team Germany
And
year over year of partners worldwide
Consulting Partners Services firms that design, architect, bu i ld , migra te , and manage customer workloads on AWS. Standard – Advanced – Premier
Technology Partners Providers of software solutions and technology that are hosted on, or integrated with the AWS platform. Standard – Advanced
Partner Programs
Managed Service Partner Program
Channel Reseller Program
APN Competency Program
SaaS Partner Program
Government Partner Program
Direct Connect Program
Amazon Partner Network (APN)
APN Consulting Partners
Professional Services Professional service firms that help
customers design, architect, migrate, or build new applications
on AWS.
APN Technology Partners
Product Companies Commercial software and cloud
service companies that build solutions that run on, are complementary to, AWS.
Marketplace Seller
Direct Connect Partner
Channel Reseller Partner
Authorized Government
Partner
Designations & Competencies
APN Designations
APN Competencies
1. Big Data 2. Microsoft 3. SAP 4. Oracle 5. Digital Media 6. Marketing &
Commerce 7. Storage 8. Healthcare 9. Life Sciences more to come…
Partner Marketing Programs
Awareness
• Events • Advertisments • Online Marketing
Demand Generation
• Joint Webinars • AWS Grid • Tele Marketing
Deal Development
• Proof of Concepts
The Partner Marketing Programs team provides APN members with scalable tools to reach new leads and develop opportunities.
Proof of Concepts
• POCs are best used offset customer costs for Consulting partner service hours in pursuit of a pilot on AWS.
– Technology partners with implementation capability can qualify. • Typical investment ranges from $5,000 to $25,000. ROI target is 10x
on Year 1 revenue. – 50% cofund for partner Professional Services for qualified use cases
• Partners must be at least Standard level in the APN and actively managed by a PDM to qualify
• Reference-ability
Acceleration Program
SI Acceleration in 2015 • Funding for 3 pillars:
– Training & Certification – MDF – Proof of Concepts
ISV Acceleration in 2015 • Funding for 4 pillars:
– Training & Certification
– MDF
– Proof of Concepts
– Product development Support
2015 ISV Acceleration Pillars
Product Dev Support
ü Prod Dev Support
ü AWS Credits
ü Supporting new design wins
Free Trials (MDF & Credits)
ü Free trial co-funding ü Campaign support via MDF ü Partner to execute
promotions and free trial campaigns on their own
ü MDF Program guidelines apply
Cust POC
ü POC Program guidelines apply
ü Provided as AWS credits
Training and Certification Discounts
ü Training Discounts
ü Cert exam vouchers
ü Architecting, SysOps, and Developer
Digital Revolution
= alternativlos
• Customer centricity • B2B Enterprise • Bi-Modal IT
• Technical excellence
+
We
ambitious program, that challenges the partner
♥️
⦿ great support, assistance and care
⦿
range of services fits well for the development of our own ideas
⦿
because
AWS Test Drive
AWS Test Drive Program
• AWS Test Drive provides a private IT sandbox environment containing preconfigured server based solutions. In under an hour, and using a step-by-step lab manual and video, launch, login and learn about these popular 3rd party IT solutions, powered by AWS and CloudFormation.
• Each Test Drive includes enough free AWS datacenter time to experience using the IT solution, crafted by the industry’s leading System Integrators (SIs) and Independent Software Vendors (ISVs).
German Partner Examples
AWS FastTrack
APN FastTrack
• Program designed to help APN members build a cloud practice on AWS
• FastTrack offers funding to APN Partners for technical, business and qualified sales enablement activities.
• Mix between training & certification, Marketing Development Funds (MDF) and Proof-of-Concept (Po)
©2015 Software AG. All rights reserved. For internal use only 18 |
Software AG & AWS
Joerg Klueckmann
A true love story
©2015 Software AG. All rights reserved. 19 |
Helping organizations to stand out in the digital world
Global 1000 70% More than
2.5+ USERS
2+ Developers
companies are customers of Software AG M ILL ION
of the
MILLION
©2015 Software AG. All rights reserved. 20 |
ARIS Cloud Alfabet Cloud AgileApps Cloud Integration Cloud
Building systems of differentiation – all in the AWS cloud
Systems of record
©2015 Software AG. All rights reserved. 22 |
AWS Managed Service Program
AWS Managed Service Program Customers tell us: “I need help migrating, running, & optimizing my AWS workloads.”
• Access to MSP Best Practice Technical Guides, Whitepapers, & Resource Library
• Eligible for AWS ProServ Workshops • Prioritized MDF, POCs • MSP Logo
Have Clear & Meaningful
SLAs
Proactively Monitor with 24x7 Cloud
Operations
Rapid Innovation & Scale
Think Proactively & Automate from the
Start
Embrace DevOps & AppDev
• Eligible for Free AWS Usage Dev Credits • Eligible for Free AWS Usage POC Credits for
qualified customer opportunities • NDA Roadmap Webinars • Listed as MSP in AWS Partner Directory
Best Practices for AWS Managed Service Partners
Benefits:
AWS Competency Program
APN Competency Program
Storage
Life Sciences Healthcare Big Data
SAP
Oracle
Microsoft
By vertical: By delivery workload:
Digital Marketing Marketing & Commerce
More Competencies in 2015
Security Financial Services
Cloud Migration
Mobile
Internet of Things
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