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A
PROJECT REPORT
ON
AWARENESS, SALES PROMOTION & SATISFACTION LEVEL OF CUSTOMER
ABOUT THE PRODUCT
(DIGITAL SIGNATURE)
AT
GDA Trustee & Consultancy Pvt. Ltd.
SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL
FULFILLMENT OF 2 YEARS FULL TIME COURSE
MASTER OF MARKETING MANAGEMENT
(MMM)
SUBMITTED BY
MR. SNEHAL PRAKASH CHAUDHARI
(BATCH 2005-2007)
Sinhgad Technical Education Society sSINHGAD INSTITUTE OF BUSINESS ADMINISTRATION & COMPUTER
APPLICATION
S. No. 309/310, Kusgaon(Bk.), Lonavala, Pune.
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CERTIFICATE
TO WHOMSOEVER IT MAY CONCERN
This is to certify that this project titled Awareness, sales promotion
& satisfaction level of customer about the product (Digital Signature). at
GDA Trustee & Consultancy Pvt. Ltd. is a bonafide work carried out by
Mr. Snehal Prakash Chaudhari student of MMM of Sinhgad Institute Of
Business Administration & Computer Application Kusgaon(Bk.),
Lonavala, Pune in the partial fulfillment for the degree of Master of
Marketing Management, University of Pune.
He has worked under our guidance and direction. His work is
found to be good and complete in all respect.
Prof. P.K.Sinha
(Director)
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ACKNOWLEDGEMENT -
After the completion of this project report, I experience feeling of
Achievement and satisfaction. I consider myself fortune enough to be
in the right place with right people. I take this opportunity to
express my deep sense of gratuity and hearty thanks to Director of
the company Mr. C. M. Dixit for his valuable, kind suggestions &
constant encouragement.
I also thanks to Ms. Aparna Dighe (Marketing Masnager) whose
guidance and help at every step of market research resulted in
completion of work. I also thank to my Director Prof. P.K.Sinha
creating a great academic atmosphere in the college & encouraging
me.
Last but not least, I am thankful to all the teaching & non-
teaching staff and friends who have directly or indirectly helped me
in completing my project work.
Mr. Snehal Prakash Chaudhari
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INDEX
TITLE PAGE NO.
INTRODUCTION 1
COMPANY PROFILE 17
PRODUCT PROFILE 21
OBJECTIVE 33
RESEARCH METHODOLOGY 34
DATA ANALYSIS 44
INTERPRETATION 51
FINDINGS 54
RECOMMENDATION 56
LIMITATION 58
CONCLUSION 60
BIBLIOGRAPHY 63
ANNEXURE 64
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INTRODUCTION
Ministry of Company Affairs (MCA), Government of India has
recently launched an ambitious project viz., MCA21 under which
the process and forms of MCA have been simplified and
standardized for electronic filing (e-filing). MCA services are
enabled securely through the internet and made accessible from any
where in the world. The Ministry will facilitate e-filing without these
DSCs only till 15th
September, 2006 after which the filings will be
accepted only through use of Digital Signature compulsorily.
The following are the pre-requisites for e-filing to RoC:
(a) Director Identification Number (DIN only for Directors)
(b) Digital Signature Certificate (DSC for Directors/Company
Secretaries / Chartered Accountants / Cost Accountants)
Director Identification Number (DIN) is a unique identification
number for an existing director or a person intending to become the
director of a company. Any individual who is a director or intends to
be a director of a company should apply for DIN. The DIN can be
obtained directly from MCA web site. (www.mca.gov.in) Under
MCA21 e-Governance Project, all the authorized signatories of
companies/professionals who file documents on behalf of the
companies are required to obtain DSCs to enable e-filing. A Class-2
DSC is a mandatory requirement for this purpose. Digital Certificate
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is an electronic document issued by a certificate authority used to
establish an individual s /company s identity. For e-filing, MCA
requires to verify the authenticity of the person. A DSC identifiesowner of DSC as the authorized person to file them on-line.
To issue DSC, MCA appointed Tata Consultancy Services (TCS)
as Certifying Authority to issue DSC. TCS provides DSC based on
USB Technology. The USB Tokens are portable devices built to
provide the highest level of security to the information contained
within them. By storing your cryptographic keys and certificates in
USB Tokens, you can ensure a much higher level of protection than
by simply storing them in your browser.
GDA Trustee & Consultancy Pvt. Ltd. is Registration Authority
appointed by TCS to recommend the users on basis of which TCS
issues DSC. GDATCPL is an ethical, complete solutions provider in
management consulting, with highly qualified and experienced team,
led by a professional management.
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MCA 21
Keeping in tune with the e-Governance initiatives the world over,
Ministry of Company Affairs (MCA), Government of India, has
initiated the MCA21 project, which will enable an easy and secure
access to MCA services in a manner that best suits the corporate
entities and professionals besides the public. MCA21 is intended to
achieve all the objectives of a versatile e-Governance project. The
project is named as MCA21 as it aims at repositioning MCA as an
organisation capable of fulfilling the aspirations of its stakeholdersin the 21-century. Rather than compelling the business community to
physically travel to MCA offices, MCA services will be made
available at the place of their choice, be it their homes or offices.
The major components involved in this comprehensive e-Governance
project are Front Office and Back Office. The MCA21 project is
designed to fully automate all processes related to the proactive
enforcement and compliance of the legal requirements under the
Companies Act, 1956. This will help the business community to meet
their statutory obligations. From the customer perspective, the Front
Office operations assume significance, which would be administered
through the Front Office portal. The entire Back Office operations of
the MCA would be automated so as to achieve the objective of a
user-friendly computerized environment. MyMCA portal is the
single point of contact for all MCA related services, which can be
easily accessed over the Internet by all users. The project also
envisages a cost-effective integrated software solution for
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computerizing various in-house functions like Human Resources
Management, Payroll, Accounting and Finance for internal users
(employees) of MCA. Permanent documents of existing companieslike memorandum of association, articles of association, current
charge documents, are presently maintained in paper form across
various Registrar of Companies (RoC) offices. These documents are
being converted into electronic format and it is being carried out at
the respective RoC offices as part of this project. The scope of
MCA21 project covers only the offices of RoCs, Regional Directors
and the Headquarters at New Delhi. It does not include other offices
of MCA like Official Liquidators, Company Law Board / Tribunal
and Courts. The success of the service-oriented approach, the most
fundamental ingredient of this project, will depend greatly on
analyzing and responding to the needs of all stakeholders. To that
extent, the project will develop a mechanism to constantly develop
and improve the MCA21 system. It will be made possible by
analyzing usage patterns and error/status messages as well as
feedback from the customers comprising the corporates,
professionals and the public.
KEY BENEFITS OF MCA21 PROJECT
MCA21 seeks to fulfill the requirements of the various stakeholders
including the corporates, professionals, public, financial institutions
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and banks, Government and the MCA employees. The key benefits of
MCA21 project are as follows:
1. On-line incorporation of companies.
2. Simplified and easy mode of filing of Forms/ Returns.
3. Registration as well as verification of charges anytime and from
anywhere.
4. Inspection of public documents of companies anytime from
anywhere.
5. Corporate-centric approach.
6. Building up a centralized database repository of corporates
operating in India.
7. Enhanced service level fulfillment and customer relationship
building.
8. Total transparency through e-Governance.
9. Timely redressal of investor grievances.
10. Availability of more time for MCA employees for qualitative
analysis of corporate information.
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E - Form
An e-Form is nothing but a re-engineered conventional form
proposed to be notified, and represents a document in electronic
format for filing with MCA authorities through the Internet. This
may be either a form filed for compliance or information purpose or
an application seeking approval from the MCA.
Sl. DESCRIPTIONe-
Form
1.00 Approval Services (Headquarters)
1.01
Application to Central Government for modification in
the matters to be stated in the company's balance sheet
or profit and loss account
Form
23AA
A
1.02Form for filing application or documents with Central
Government*
Form
65
1.03Form for filing application for declaration as Nidhi
Company
Form
63
1.04
Form of application to the Central Government for
obtaining prior consent for holding of any office or
place of profit in the company by certain persons
Form
24B
1.05Form for filing application for giving loan, providing
security or guarantee in connection with a loan
Form
24AB
1.06Form of application to the Central Government for
appointment of cost auditor
Form
23C
1.07Application to Central Government for not providing
depreciation
Form
23AA
C
1.08Application for exemption from attaching the annual
accounts of the subsidiary companies
Form
23AA
B
1.09 Form of application for approval for declaration ofdividend out of reserves Form
1.10Form of application for removal of disqualification of
directors
Form
DD-C
1.11
Form of application for approval of the Central
Government for the appointment of sole selling agents
by the company
Form I
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1.12
Form of application for approval of the Central
Government for the appointment of sole buying agent
by a company
Form
II
2.00 Approval Services (Regional Director)
2.01
Application for confirmation by Regional Director for
change of registered office of the company within the
state from the juridiction of one Registrar to the
juridiction of another Registrar
Form
1AD
2.02Form for filing application for opening branch(s) by a
nidhi company
Form
64
2.03 Form for filing application to Regional DirectorForm24A
3.00 Approval Services (Registrar of Companies)
3.01
Application for approval of the Central Government for
change of name or conversion of a public company intoa private company*
Form1B
3.02Form for filing an application with Registrar of
Companies*
Form
61
4.00 Change Services
4.01 Application form for availabili ty or change of a name* Form1A
4.02
Notice of (A) alteration in names and addresses ofpersons resident in India authorized to accept service on
behalf of a foreign company (B) alteration in the
address of principal place of business in India of a
foreign company (C) list of places of business
established by a foreign company (D) cessation to have
a place of business in India
Form
52
4.03
Return of alteration in the charter, statute or
memorandum and articles of association, address of the
registered or principal office and directors and secretaryof a foreign company
Form
49
4.04
Particulars of appointment of managing director,
directors, manager and secretary and the changes amongthem or consent of candidate to act as a managing
director or director or manager or secretary of a
company and/ or undertaking to take and pay for
Form
32
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6.06
Declaration of compliance with the provisions of
section 149(i)(a), (b) and (c) of the Companies
Act,1956
Form
19
6.07
Documents delivered for registration by a foreign
company
Form
44
6.08Registration of an existing company as a limited
company
Form
39
6.09
Application by an existing joint stock company or by anexisting company (not being a joint stock company) for
registration as a public limited or private limited or an
unlimited company
Form
37
6.10
Particulars of appointment of managing director,directors, manager and secretary and the changes among
them or consent of candidate to act as a managing
director or director or manager or secretary of a
company and/ or undertaking to take and pay for
qualification shares
Form
32
6.11
Particulars of appointment of managing director,
directors, manager and secretary and the changes among
them or consent of candidate to act as a managing
director or director or manager or secretary of a
company and/ or undertaking to take and pay for
qualification shares
Form
32
Adden
dum
7.00 Compliance Related Filing
7.01 Return of allotment*Form
2
7.02Particulars of contract relating to shares alloted as fullyor partly paid-up otherwise than in cash
Form3
7.03
Statement of amount or rate percent of the commission
payable in respect of shares or debentures and the
number of shares or debentures for which persons have
agreed for a commission to subscribe for absolutely or
conditionally*
Form
4
7.04 Return in respect of buy Back of Shares*Form
4C
7.05 Form for filing annual return by a company having ashare capital with the Registrar of companies* Form20B
7.06Particulars of annual return of the company not having
share capital*
Form
21A
7.07 Statutory Report*Form
22
7.08 Registration of resolution(s) and agreement(s) Form
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23
7.09Form for filing balance sheet, profit & loss account and
other documents with the registrar*
Form
23AC
7.10 Information by Auditor to RegistrarForm23B
7.11Return of appointment of managing director or whole
time director or manager*
Form
25C
7.12Form for submission of documents with Registrar of
Companies
Form
62
7.13Statement of amounts credited to investor education and
protection fund
Form
1
7.14Form for filing cost audit report and other documents
with the Central GovernmentForm
7.15 Report by a public company*Form
DD-B
7.16Form of annual return of a foreign company having a
share capital*Form
8.00 Informational Services
8.01
Particulars of person(s) or director(s) or changed or
specified for the purpose of clause(f) or (g) of section5*
Form
1AA
8.02
Information to be furnished in relation to any offer of a
scheme or contract involving the transfer of shares or
any class of shares in the transferor company to thetransferee company*
Form
35A
8.03 Registration of resolution(s) and agreement(s) Form23
8.04Notice of address at which books of account aremaintained
Form23AA
8.05 Form of return to be filed with the Registrar*Form
22B
8.06 Notice of the court or the company law board orderForm
21
9.00 Investor Services
9.01 Form for filing complaint(s) against the company
Invest
or
Complaint
Form
10.00 Provisions related to Mangerial personnel
10.01Form of application to the Central Government for
increase in the number of directors of the company
Form
24
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10.02
Form of application to the Central Government for
approval of appointment or reappointment and
remuneration or increase in remuneration or waiver for
excess or over payment to managing or whole-time
director(s) or manager and commission or remunerationor expression of opinion to directors*
Form
25A
10.03
Form of application to Central Government for approval
to amendment of provisions relating to managing, whole
time or non- rational directors
Form
25B
10.04Form of application for removal of disqualification of
directors
Form
DD-C
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DIGITAL SIGNATURE
A digital signature is the electronic signature duly issued by the
Certifying Authority that shows the authenticity of the person
signing the same. Every user who is required to sign an e-Form for
submission with MCA requires Digital Signature. The persons
requiring Digital Signature includes the company representatives,
professionals and others who are required to affix digital signatures
for submitting an e-Form.
The indicative process of issuance of DSC by registering online is as
follows -
(a) Applicant registers online as a new subscriber at CA website. As
a part of registration he has to provide user id/password and e-
mail account and CA creates user account.
(b) Applicant is directed to the Certificate Enrollment page and
follows the enrollment procedure.
(c) Applicant takes the printout of Certificate Enrolment Form and
sends the required Certificate Validation documents to CA as
per the checklist mentioned in the Certificate Enrollment pages.
(d) Applicant downloads the Certificate once the e-mail notificationon Certificate Issuance is received. The procedure for
downloading the Certificate is specified in the e-mail.
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DIGITAL SIGNATURE CERTIFICATES ARE USED IN MCA21
IN TERMS OF THE FOLLOWING:
(a) Signing of e-Forms and Documents: Digital Signature
Certificates are used in e-Forms to ensure the signatory
authentication and data authentication. The e-Forms and
documents shall be digitally signed during submission of
requests by the users (Directors, Professionals). Whenever a
request for a service is approved and the workflow is completed,
the employee of MCA shall digitally sign the e-Form as a proof
of having processed/ approved the request in recognition of
delivery of service.
(b) Secure Login: MCA employees, Directors and Professionals
shall login to the MCAportal using Digital Signature
Certificates instead of a password.
Digital Signature Certificate based solution provides a much secure
way of login over normal user ID / password method. The person
requiring Digital Signature Certificate can approach any of the
Certifying Authorities for issuance of Digital Signature Certificate.
It is normally required to get a Digital Signature Certificate
renewed every one or two years. There are charges associated with
issuance and renewal of Digital Signature Certificate and these
charges vary from one Certifying Authority to other.
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Gujarat.
7. SAFESCRYPT
www.safescrypt.com
Safescrypt Ltd.,
II Floor, Tidel Park,
4, Canal Bank Road, Taramani,
Chennai - 600 113
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COMPANY PROFILE
To issue DSC, MCA appointed Tata Consultancy Services (TCS)
as Certifying Authority to issue DSC. TCS provides DSC based on
USB Technology. The USB Tokens are portable devices built to
provide the highest level of security to the information contained
within them. By storing your cryptographic keys and certificates in
USB Tokens, you can ensure a much higher level of protection than
by simply storing them in your browser.
USB Technology provided highest security, password protection,
two level authentications, just plug-in & sign, high-level portability.
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GDA TRUSTEE
&
CONSULTANCY PVT. LTD.
ISO 9001 : 2000 COMPANY
Together we achieve excellence!
Pune Office:
Shri Niwas , 1202/29, Apte Road, Shivajinagar,
Pune- 411 004
Ph.: 020-25510401 Fax: 020-25532567 E-mail:
Offices in Mumbai & Bangalore
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ABOUT GDA TRUSTEE & CONSULTANCY PVT. LTD.
GDA Trustee & Consultancy Pvt. Ltd. (GDATCPL) renders
trusteeship and consultancy services. It is the first Trustee &
Executor Company from non-banking private sector in India. The
Company also renders services in the field of Information System
Audit and related areas through Information Systems Audit &
Assurance Services Division. Chartered Accountants from Pune
promote GDATCPL. It is managed under the stewardship of Mr.C.M.
(Dilip) Dixit, who is one of the most renowned Chartered
Accountants having very rich and varied experience.
GDATCPL offers a wide range of services viz.
Information Systems Audit & Assurance Services.
Management / Financial Consultancy.
Gratuity, Superannuating, Provident & Pension Fund.
Debenture Trusteeship.
Services to NRIs.
Trustee & Executorships.
Project Finance.
Rehabilitation of Sick Industrial Units.
Techno-economic Viability Studies and Techno-economic
consultancy.
Mergers, Amalgamations and Takeovers.
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Pre-investment and feasibility study.
Financial Restructuring.
Strategic planning.
Valuation of Assets.
Operational Audit and System Study.
The company is registered with Securities and Exchange Board of
India (SEBI) for Debenture Trusteeship Activity. The company has
obtained ISO 9001:2000 certifications from DNV, Germany for its
four business divisions and is in the process of obtaining the same
for I.S. Audit Division and Management Consultancy Division. The
Company has two offices, one at Pune and other at Mumbai, which
are well equipped with all the facilities such as computers, Internet
and e-mail, fax, telephones etc.
The Company and its associates have strength of about 100
employees and associate consultants. They consist of professionals
such as Chartered Accountants, Cost Accountants, Company
Secretaries, Advocates & Solicitors, Ex-Bankers, Information
Technology Professionals, Certified Information Systems Auditors
(CISAs) etc.
GDA Trustee & Consultancy Pvt Ltd. is Registration Authority
appointed by TCS to recommend the users, on basis of which TCS
issues DSC. GDATCPL is an ethical, complete solutions provider in
management consulting, with highly qualified and experienced team,
led by a professional management.
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PRODUCT PROFILE
DIGITAL SIGNATURE
A digital signature is the electronic signature duly issued by the
Certifying Authority that shows the authenticity of the person
signing the same. Every user who is required to sign an e-Form for
submission with MCA requires Digital Signature. The persons
requiring Digital Signature includes the company representatives,
professionals and others who are required to affix digital signatures
for submitting an e-Form.
It is normally required to get a Digital Signature Certificate
renewed every one or two years. There are charges associated with
issuance and renewal of Digital Signature Certificate and these
charges vary from one Certifying Authority to other.
By using software, crunch down the data into just a few lines by
a process called "hashing". These few lines are called a message
digest, then again by using software, encrypts the message digest
with private key. The result is the digital signature.
To verify the signature on the document, we can use public key
to check the signature on document & successful de-encryption of
the certificate.
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WHAT IS EXACT DIGITAL SIGNATURE ?
We consider one example
DIGITAL SIGNATURE
Of Bob(Bob's public key)
(Bob's private key)
Bob has been given two keys. One of Bob's keys is called a Public
Key, the other is called a Private Key.
Bob's Co-workers:
Anyone can get
Bob's Public Key,
but Bob keeps his
Private Key to
himself
Pat Doug Susan
Bob's Public key is available to anyone who needs it, but he keeps
his Private Key to himself. Keys are used to encrypt information.
Encrypting information means "scrambling it up", so that only a
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person with the appropriate key can make it readable again. Either
one of Bob's two keys can encrypt data, and the other key can
decrypt that data.
Susan (shown below) can encrypt a message using Bob's Public Key.
Bob uses his Private Key to decrypt the message. Any of Bob's co-
workers might have access to the message Susan encrypted, but
without Bob's Private Key, the data is worthless.
"Hey Bob,
how about
lunch at
Taco Bell. I
hear they
have free
refills!"
HNFmsEm6Un
BejhhyCGKOK
JUxhiygSBCEiC
0QYIh/Hn3xgiK
BcyLK1UcYiY
lxx2lCFHDC/A
HNFmsEm6Un
BejhhyCGKOK
JUxhiygSBCEiC
0QYIh/Hn3xgiK
BcyLK1UcYiY
lxx2lCFHDC/A
"Hey Bob,
how about
lunch at
Taco Bell. I
hear they
have free
refills!"
With his private key and the right software, Bob can put digital
signatures on documents and other data. A digital signature is a
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"stamp" Bob places on the data which is unique to Bob, and is very
difficult to forge. In addition, the signature assures that any changes
made to the data that has been signed can not go undetected.
To sign a document, Bob's software will crunch down the
data into just a few lines by a process called "hashing".
These few lines are called a message digest. (It is not
possible to change a message digest back into the original
data from which it was created.)
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Bob's software then encrypts
the message digest with his
private key. The result is the
digital signature.
Finally, Bob's software appends the digital signature to document.
All of the data that was hashed has been signed.
Bob now passes the document on to Pat.
First, Pat's software decrypts the signature (using Bob's
public key) changing it back into a message digest. If this
worked, then it proves that Bob signed the document,
because only Bob has his private key. Pat's software then
hashes the document data into a message digest. If the
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message digest is the same as the message digest created
when the signature was decrypted, then Pat knows that thesigned data has not been changed.
Plot complication...
Doug (our disgruntled employee) wishes to deceive Pat.
Doug makes sure that Pat receives a signed message and a
public key that appears to belong to Bob. Unbeknownst to
Pat, Doug deceitfully sent a key pair he created using
Bob's name. Short of receiving Bob's public key from him
in person, how can Pat be sure that Bob's public key is
authentic?
It just so happens that Susan works at the company's certificate
authority center. Susan can create a digital certificate for Bob simply
by signing Bob's public key as well as some information about Bob.
BobInfo:
Name
Department
Cubical Number
Certificate Info:
Expiration Date
Serial Number
Bob's Public Key:
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Now Bob's co-workers can check Bob's trusted certificate to make
sure that his public key truly belongs to him. In fact, no one at Bob's
company accepts a signature for which there does not exist a
certificate generated by Susan. This gives Susan the power to revoke
signatures if private keys are compromised, or no longer needed.
There are even more widely accepted certificate authorities that
certify Susan.
Let's say that Bob sends a signed document to Pat. To verify the
signature on the document, Pat's software first uses Susan's (the
certificate authority's) public key to check the signature on Bob's
certificate. Successful de-encryption of the certificate proves that
Susan created it. After the certificate is de-encrypted, Pat's software
can check if Bob is in good standing with the certificate authority
and that all of the certificate information concerning Bob's identity
has not been altered.
Pat's software then takes Bob's public key from the certificate and
uses it to check Bob's signature. If Bob's public key de-encrypts the
signature successfully, then Pat is assured that the signature was
created using Bob's private key, for Susan has certified the matching
public key. And of course, if the signature is valid, then we know
that Doug didn't try to change the signed content.
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PRE-REQUISITES
The following are the pre-requisites for getting Digital Signature: -
Computer must have the following components installed:
Windows 2000 / Windows XP
Internet Explorer v6.0 and
above
Adobe Reader V7.0.5
Java Runtime Environment
(JRE)
USB Port
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3 Collect the Enrollment kit including USB token (e-token),
CD (for drivers to be installed on your PC) and User Guide
from GDATCPL.
4 Download application form from GDATCPL website.
5 Complete application form. (Retain a copy with you.)
Obtain attestation by Gazetted officer or Bank Manager
on xerox copies of supporting papers.
6 Select a PC with required specifications as given in the
User Guide. Note that the same PC will have to be used for
downloading the Digital Signature Certificate.
7 Install drivers on PC from CD in enrolment kit.
Insert USB token in USB Port of your PC.
Restart your PC after installing the drivers/ USB token (e-
token).
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8 Change the default password of your USB token, after
restarting your PC. This is a mandatory step.
9 Visit GDATCPL website.
Click on Step-by-step enrollment procedure .
Firstly, register as new user.
You will get new user-id for management of your Digital
Signature Certificate.
10 Login with your user-id and complete the enrollment formon website.
11 Take out a printout as prompted by the software after the
enrollment is over and request no. is generated.
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12 Attach the above request generation printout and the
supporting papers to the hard copy of the application
form.
Submit these papers to GDATCPL office. Retain a copy
with you.
13 You will receive e-mail from TCS, with your Digital
Signature Certificate, Authentication Pin and instructions
for downloading DSC.
14 Insert USB token on USB Port of the same PC from
which the request was generated.
Download DSC on token.
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OBJECTIVES OF THE STUDY
THE STUDY WAS DESIGNED AND CONDUCTED TO
ACCOMPLISH THE FOLLOWING OBJECTIVES -
1. To create market awareness.
2. To know about decision- makers.
3. To analyze the market potential of the product- Digital
Signature.
4. To judge the level of awareness for product- Digital Signature.
5. To check the satisfaction level of existing customers.
6. To know about customer preferences.
7. To identify the criterion on the basis of which customer selects
a Registration Authority.
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RESEARCH METHODOLOGY
MEANING OF RESEARCH
Research in common parlance refers to a search for knowledge. One
can also define research as, a scientific and systematic search for pertinent
information on a specific topic. In fact, research is an act of scientific
investigation. The advanced learner Dictionary of Current English lays
down the meaning of research as, a careful investigation or inquiry
especially through search for new facts in any branch of knowledge.
Redman and Mory define research as, a systematized effort to gain new
knowledge.
Research is an academic activity and as such the term should
be used in a technical sense. According to Clifford Woody research
comprises defining and redefining problems, formulating hypothesis
or suggested solution; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully
testing the conclusion to determine whether they fit the formulating
hypothesis. It is the pursuit of truth with the help of study,
observation, comparison and experiment. In short, the search for
knowledge through objective and systematic method finding solution
to problem is research.
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OBJECTIVES OF RESEARCH
The purpose of research is to discover answer to questions through
the application of scientific procedures. Through each research study
has its own specific purpose, we may think of research objectives as
falling into a number of following groups: -
To gain familiarity with a phenomenon or archive new insights
into it.
To portray accurately the characteristics of a particular
individual, situation or a group.
To determine the frequency with which something occurs or
with which it is associated with something else.
To test a hypothesis of a casual relationship between variables.
MEANING OF RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the
research problem. It may be understood as science of studying how
research is done scientifically. In it, we study various steps that are
generally adopted by a researcher in studying his research problem
along with logic behind them. It is necessary for researcher to know
not only the research methods/ techniques but also the methodology.
Research methodology has many dimensions and research methods
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do constitutes a part of the research methodology. Thus, when we
talk of research methodology we not only talk of research methods
but also consider logic behind the methods we use in context of ourresearch study and explain why we are using a particular method or
technique and why we are not using others so that research result is
capable of being evaluated either by the researcher himself or by
others.
RESEARCH PROCESS
Before embarking on the details of research methodology and techniques, it
seems appropriate to present a brief overview of research process. Research
process consists of a series of action or steps necessary to effectively carry
out research and the desires sequencing of these steps. The following order
concerning various steps provides a useful procedural guidelines regarding
the research process:
Formulating the research problem.
Extensive literature survey.
Development of working hypothesis.
Preparing the research design.
Determining sample size.
o Deliberate sampling.
o Simple random sampling.
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Applied research.
Fundamental research.
Quantitative research.
Qualitative research.
Conceptual research.
Empirical research.
The above-mentioned are the various type of research, which a
researcher can apply in order to achieve one s desired objective.
Therefore, to achieve the objectives of my research I have used
Applied research. This will be based on proper Research design to
meet the objectives of the project /study.
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SAMPLING
It involves procedures that use a small part of population to make
conclusion regarding the whole population. Sampling plan for the
project.
GEOGRAPHICAL / SAMPLE AREA
INSIDE PUNE
All Peth Areas.
Shivaji Nagar.
J.M.Road.
F.C.Road.
Bhandarkar Road.
Prabhat Road.
Ghole Road.
Wanewari.
Null Stop.
Karve Nagar.
Paud Road.
Kothrud.
M.G.Road.
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Swargate.
Bibewadi.
Dhankawdi.
Pune - Satara Road.
Wakdewadi.
Pune-Mumbai Road.
Pimpri.
Chinchwad.
MIDC.
Bhosari.
Nagar Road.
Vadgaeon Sheri.
Hadapsar.
Kondhwa
Pune - Nasik Road.
OUTSIDE PUNE
Solapur.
Kolhapur.
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Nasik.
SAMPLING UNIT
Corporate offices.
Offices of Chartered Accountant.
Offices of Company Secretary.
Offices of Cost Accountant.
SAMPLE SIZE
400.
SAMPLE PROCEDURE
Random.
TARGET CUSTOMER
Directors of Companies.
Company Secretaries.
Chartered Accountants.
Cost Accountants.
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DATA COLLECTION
The project was to check feasibility of the product offered by GDA
Trustee & Consultancy Pvt Ltd. using both primary and secondary
data.
PRIMARY DATA
The primary data was obtained through direct communication with
the people and filling up of questionnaires, also enormous help was
obtained from GDA Trustee & Consultancy Pvt Ltd. seniors and
colleagues working there.
SECONDARY DATA.
The secondary data was collected through the
I.C.W.A.I.
I.C.A.I.
I.C.S.I.
Yellow Pages.
Internet.
M.I.D.C. Office.
Journals, newspapers & Magazines.
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FIELD WORK PLAN
The fieldwork was carried according to the sampling plan formed, by
direct communication with the people, visiting the offices of
Company Secretaries & Chartered Accountants firms under some
limitations and time constraints.
PROMOTIONAL ACTIVITIES
The promotion of the Digital Signature
1. Setting up promotional Stalls in the premises of Seminar held
by Institute of Chartered Accountant, Institute of Company
Secretary or Ministry of Company Affair.
2. Promoting the product through Direct Communication.
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DATA ANALYSIS
AWARENESS ABOUT MCA21 PROJECT
TABLE I
AWARENESSTARGET
CUSTOMERYES PARTIALLY NO
Directors of Companies 27% 44% 29%
Company Secretaries 79% 15% 6%
Chartered Accountants 66% 29% 5%
Cost Accountants 57% 22% 21%
AWARENESS ABOUT MCA21 PROJECT
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
YES PARTIALY NO
AWARENESS
Directors of Companies
Company Secretaries
Chartered Accountants
Cost Accountants
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AWARENESS ABOUT DIGITAL SIGNATURE
TABLE II
AWARENESSTARGET
CUSTOMERYES PARTIALLY NO
Directors of Companies 15% 33% 52%
Company Secretaries 48% 35% 17%
Chartered Accountants 26% 46% 28%
Cost Accountants 24% 22% 54%
AWARENESS ABOUT DIGITAL SIGNATURE
0%
10%
20%
30%
40%
50%
60%
YES PARTIALY NO
AWARENESS
Directors ofCompanies
Company
Secretaries
Chartered
Accountants
Cost Accountants
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DIGITAL SIGNATURE ACQUIRED CUSTOMER
TABLE III
DIGITAL SIGNATURE ACQUIRED CUSTOMER
NO
83%
YES
17%
DS ACQUIRED
CUSTOMERIN %
YES 17
NO 83
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INTERESTED CUSTOMER TO ACQUIRED DIGITAL
SIGNATURE
TABLE - IV
INTERESTED CUSTOMER TO ACQUIRED DIGITAL
SIGNATURE
YES
NOT YET
NO
INTERESTED IN %
YES 16
NOT YET 67
NO 17
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CUSTOMER ACQUIRED DIGITAL SIGNATURE FROM GDA TRUSTEE
& CONSULTANCY PVT. LTD.
TABLE V
CUSTOMER ACQUIRED DIGITAL
SIGNATURE FROM GDA TRUSTEE &
CONSULTANCY PVT. LTD.
7%
93%
GDA
OTHER RA
DS ACQUIRED FROM IN %
GDA 7
OTHER RA 93
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SATISFACTION LEVEL OF THE EXISTING CUSTOMER OF DIGITAL
SIGNATURE IN GDA TRUSTEE & CONSULTANCY PVT. LTD.
TABLE VI
SATISFACTION LEVEL OF THE EXISTING CUSTOMER OF DIGITAL
SIGNATURE IN GDA TRUSTEE & CONSULTANCY PVT. LTD.
0
10
20
30
40
50
60
VERY SATISFIED SATISFIED NOT SATISFIED
IN %
SATISFACTION
LEVELIN %
VERY SATISFIED 23
SATISFIED 55
NOT SATISFIED 22
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OUTCOME OF THE SURVEY TO FIND OUT THE BREAK
DOWN OF EXISTING CUSTOMERS ACCORDING TO
PROFESSION
TABLE -VII
0
20
40
60
80
Directors Company
Secretary
Chartered
Accountant
Cost
Accountant
OUTCOME OF THE SURVEY TO FIND OUT THE BREAK DOWN OF
EXISTING CUSTOMERS ACCORDING TO PROFESSION
IN %
PROFESSION IN %
Directors 14
Company Secretary 67
Chartered Accountant 13
Cost Accountant 6
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INTERPRETATIONS
TABLE I
The study suggests that, awareness level about MCA21 among Directors
of Companies is very low, but among Company Secretaries &
Chartered Accountants awareness level about MCA21 is very well . Cost
Accountants were not that much afraid about MCA21.
TABLE II
Study shows that Directors of Companies have not that much
knowledge about Digital Signature. For Digital Signature, they
mostly depends on there respective Company Secretary or Chartered
Accountant. Company Secretary or Chartered Accountant are aware
about MCA21 project but they have not much knowledge about
Digital Signature or they are not much seriously thinking about
Digital Signature . The reason behind that may be Physical Front
Office or e-Filing is compulsory from financial year 2006-07.
TABLE III
As per survey, only 17% customers acquired Digital Signature &
83% customers are not acquired Digital Signature. So, a very big
portion of market is untapped.
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TABLE IV
As per survey, 83% customers are not acquired Digital Signature.
Out of these 83% customers, 16% customers want to acquire Digital
signature & 67% customers want to acquire Digital Signature not
yet. So, these 67% customers is having very much potential, so
Company should concentrate on these customers.
TABLE -VI
As per study, satisfaction level of existing clients of GDA Trustee &
Consultancy Pvt. Ltd. is very high. GDA Trustee & Consultancy Pvt.
Ltd. is having a very low market share as compared to market
available, but existing customers are satisfied. And, this is the main
reason behind Word of Mouth publicity.
TABLE VII
As per bifurcation of existing customers of GDA Trustee &
Consultancy Pvt. Ltd., maximum customers are Company Secretary.
But as per MCA21 project, the necessity of Digital Signature is
mainly for Directors of Companies. But as per survey, most of the
Directors of Companies completely depends on their Company
Secretary or Chartered Accountant for their Director Identification
Number & Digital Signature. There are very less number of Directors
those are acquired these thing themself. Most of Directors after
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acquiring Digital Signature, they gives there Digital Signature to
their Company Secretary rather than kept with themself.So, the survey indicates that Directors are only doing
payments and the real Decision Makers are their respective Company
Secretaries or Chartered Accountants.
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FINDINGS
1. People are not much aware about Digital Signature.
2. Study shows that Digital Signature service provided by GDA
Trustee & Consultancy Pvt. Ltd. is the best service.
3. Services provided by GDA Trustee & Consultancy Pvt. Ltd.
about Digital Signature is unique in Pune, because no any
other Registration Authority provides door-to-door step
services in Pune.
4. GDA Trustee & Consultancy Pvt. Ltd. get most of the benefits
from Word of Mouth publicity.
5. GDA Trustee & Consultancy Pvt. Ltd. continuously attached
with clients until they become fluent in using Digital
Signature.
6. GDA Trustee & Consultancy Pvt. Ltd. is more quicker than
other Registration Authority in solving problems about
Digital Signature.
7. GDA Trustee & Consultancy Pvt. Ltd. is the only Registration
Authority who provides Digital Signature within One Hour
after fulfillment of the required documents.
8. Digital Signature provided by Tata Consultancy Services are
stored in e-Token & not in computer.
9. e-Token is password protected and it can not be virus affected.
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10. GDA Trustee & Consultancy Pvt. Ltd. charged price on
Digital Signature as prescribed by Tata Consultancy
Services in which no hidden cost is included.
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RECOMMENDATIONS
1. GDA Trustee & Consultancy Pvt. Ltd. should give more
concentration on Company Secretaries & Chartered
Accountants.
2. GDA Trustee & Consultancy Pvt. Ltd. should give more
attention towards creating awareness about Digital Signature.
3. Currently those customers who are not interested in acquiring
Digital Signature, GDA Trustee & Consultancy Pvt.Ltd.
should keep in touch with them.
4. Along with Tata Consultancy Services, GDA Trustee &
Consultancy Pvt. Ltd. should try to minimise the price of
Digital Signature.
5. GDA Trustee & Consultancy Pvt. Ltd. is very quick to solve
the problems of customers, related with Digital Signature. But,
there are some problems which are beyond the knowledge of
Registration Authority, so for that problems Registration
Authority response speed depends upon the response of TCS
operation department. In reality, the response process of TCS
operation department is very slow. So, GDA Trustee &
Consultancy Pvt. Ltd. should continuously try to show them
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how will these things affect GDA Trustee & Consultancy Pvt.
Ltd. brand as well as TCS brand.
6. Secondary data collected by GDA Trustee & Consultancy Pvt.
Ltd. from I.C.A.I., I.C.S.I. & I.C.W.A.I. are quite old, in
which contact numbers & addresses are wrongly mentioned.
Therefore GDA Trustee & Consultancy Pvt. Ltd. should try to
get the latest data.
7. GDA Trustee & Consultancy Pvt. Ltd. is a sister concern ofG.D.Apte Chartered Accountant Firm. So, company should
consider their sister concern experience in their respective
field and as per these experience, make plan how to tapped
Company Secretary and Chartered Accountant.
8. Once a week, a meeting should be held between marketing &
operation department to measure department performance as
well as market condition.
9. GDA Trustee & Consultancy Pvt. Ltd. should provide more
incentive schemes to attract customers.
10. GDA Trustee & Consultancy Pvt. Ltd. should increase their
promotional activities through media.
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LIMITATIONS
1. GDA Trustee & Consultancy Pvt. Ltd. is having a quite old
secondary data.
2. GDA Trustee & Consultancy Pvt. Ltd. is having a very limited
source for direct communication with customers.
3. GDA Trustee & Consultancy Pvt. Ltd. is having a very lessman- power.
4. People are not much aware about Digital Signature uses &
benefits.
5. Digital Signature is quite technical product & service, so
people are not taking initiative to acquire it.
6. People mostly prefer Physical Front Office for e-filing.
7. Digital Signature s key is password of e-token & people are
not familiar with password system.
8. Customer can not use Digital Signature on any computer. They
can use Digital Signature only on those computer, which are
having e-token driver.
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9. Tata Consultancy Services every time announces new
requirement of attestation & document, so it make confusion
between Registration Authority & customer.
10. E-token don t have cap, so it is quite risky to handle it.
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CONCLUSIONS
Under MCA21 e-Governance Project, all the authorized
signatories of companies/ professionals who file documents on
behalf of the companies are required to obtain DSCs to enable e-
filing. A class-2 DSC is a mandatory requirement for this purpose.
Digital Signature Certificate is an electronic document issued by a
certifying authority, used to establish an individual s /company sidentity. For e-filing, MCA requires to verify the authenticity of the
person. A DSC identifies owner of DSC as the authorized person to
file them on-line. To issue DSC, MCA appointed Tata Consultancy
Services (TCS) as Certifying Authority to issue DSC. TCS provides
DSC based on USB Technology. The USB Tokens are portable
devices built to provide the highest level of security to the
information contained within them. By storing your cryptographic
keys and certificates in USB Tokens, you can ensure a much higher
level of protection than by simply storing them in the browser. USB
Technology provides highest security, password protection, two level
authentications, just plug-in & sign, high level portability.
GDA Trustee & Consultancy Pvt Ltd. is a Registration Authority
appointed by TCS to recommend the users, on the basis of which
TCS issues DSC. GDATCPL is an ethical, complete solutions
provider in management consulting, with highly qualified and
experienced team, led by a professional management.
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Following are some reasons for, why to obtain DSC through
GDATCPL
Process Simple to Understand.
Round the clock Help Desk.
Technically competent team.
Company price, No Hidden cost
DSC - Easy to use.
Backed up by TCS Helpdesk.
Best after-sale support.
Supporting Consultancy Services.
GDA Trustee & Consultancy Pvt. Ltd. provide unique facility
about Digital Signature i.e. Door-step service. This is the U.S.P. of
GDA Trustee & Consultancy Pvt. Ltd. GDA Trustee & Consultancy
Pvt. Ltd. has made a very strong relation with their customers
because after every one or two years each customer have to be
renewed their Digital Signature, i.e., these customers are long- termcustomers.
GDA Trustee & Consultancy Pvt. Ltd. is having very less man-
power. Whatever they have, only qualitative man- power. Digital
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Signature is a new product & service in the market, so each customer
having some problem or doubt about Digital Signature, but
all the staff members of GDA Trustee & Consultancy Pvt. Ltd. are
always ready to solve the problems or doubts of customers. Because
of this, GDA Trustee & Consultancy Pvt. Ltd. is able to make strong
relationships with customers.
In a market, the main client of GDA Trustee & Consultancy Pvt.
Ltd. are Company Secretaries. Maximum Company Secretaries in
Pune are well practitioner, so they are not much interested in
incentive schemes. They want qualitative products & services rather
than incentives, because they want to become fluent in use of Digital
Signature. GDA Trustee & Consultancy Pvt. Ltd. identified this basic
need of customer & have maximum working on this basic need.
Digital Signature is a new product & service in the market, and
market is not saturated. GDA Trustee & Consultancy Pvt. Ltd. are
slowly setting up their brand name in the market. Actually, GDA
Trustee & Consultancy Pvt. Ltd. have a lot of opportunities for
growth in the market.
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Are you awar e abou t Gove rnme nt proj ect MCA21 ?
Yes Partially No
Are you aware about Digital Signature ?
Yes Partially No
Have you acquire it ?
Yes No
o If Yes
From Whom
GDA Trus tee & Cons ult ancy Pvt Ltd Oth ers
If GDA Trustee & Consultancy Pvt Ltd
How satisfied you are ?
Very Satisfie d Satisfi ed Dissati sfied
How will you rate the service level ?
Good Average Bad
How will you rate the interaction with employees ?
Good Average Bad
Do you want more Digital Signature ?
_______________________________
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o If No
Are you interested to acquire Digital Signature ?Yes Not Yet No
If Yes
Tata Consultancy Services Working as
Certification Authority of Digital Signature & we
(GDA Trustee & Consultancy Pvt Ltd) are workingas Registration Authority under TCS, so are you
interested to acquire Digital Signature from us ?
Yes No
If No
Reasons
_____________________________________________
If Yes
How much Digital Signature do you want?
___________________________________
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To acquire Digital Signature there are some
requirements. Your Computer should have
Windows 2000 /
Windows XP
--
Internet Explorer v6.0
and above --
Adobe Reader V7.0. 5 --
Java Runtime
Environment
--
USB Port --
When will our person visit your place?
_________________________________
If Not Yet
When wil l you need it?
_________________________________
Can we send e-mail to you about our offer?
Yes No
If Yes
e-mail ID
_____________________________
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