Making Advertising Accountable
Bounce, Long Tail, Experimentation & You
Avinash KaushikAuthor, Blogger, Analytics Evangelist
Automotive News Webinar, Oct ‘08
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</html>
Measurement
?Category / Brand
Category Keywords
Keywords
?Brand
Money! (/Store Visits)
Conversions!Conversions!
Measurement
Category / Brand
Category Keywords
Keywords
Bounce RatesBounce Rates
Time On SiteTime On Site
Brand
Money! (/Store Visits)
Conversions!Conversions!
Visitor LoyaltyVisitor Loyalty
Leads / Appt’sLeads / Appt’s
What’s Success Here?
OfflineResearchLeads
Macro ConversionWhat’s Success Here?What’s Success Here?Micro Conversions
Contact Info ::::
Blog: Occam’s Razor
www.kaushik.net/avinash
Book: Web Analytics: An Hour A DayBook: Web Analytics: An Hour A Day
www.snipurl.com/wahour
Email: [email protected]