WELCOME TO THE
SOCIAL MEDIA ACADEMY
Today’s Agenda
• Introductions & Orientation• Social Tagging• Foundations• Lunch• Tools• Planning• Wrap up
What is Tagging?
SOCIAL TAGGING
#11NTCJEWS
SOCIAL TAGGING
• What you need:
– Large nametag sticker.
– Write your personal “TAG LINE”.
– Grab the small stickers, your card,
and a pen
• What to do:
– Chat with someone. Introduce
yourself, learning something about
them.
– Tag them! Write a word on a small
sticker and stick it on their card
– Talk to at least 5 people in 10 min
– Come back in here when I holler!
Joining The Technology Revolution:
The 5 Commandments of Social Media
Presented by Lisa Colton,
Founder & President Darim Online
434.977.1170
Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and
audience.
• Open and Democratic: It encourages voting, comments and the sharing of
information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional
broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a
particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and
proprietary.
Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change
5 New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2 ListenAnd…
Temple Israel, Memphis Facebook Page
… Be Conversational
Temple Israel, Memphis Facebook Page
#3:
ADD
VALUE
Social Content is Social Capital
• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 1:12 or 1:20 ratio
Your Unique Value
#4: BE REAL
Voice: Sixth & I Synagogue in DC
Make it
Personal
#5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble
How is parenting and family life changing?
How does this impact your business and
“product” delivery?
How are you positioned to keep up?
Real Life Example
John Fitch’s Steam Engine
John Fitch’s Steam Engine
Source: Flickr user JYRO
Source: Flickr user Rick Neves
Source: Flickr user divemasterking2000
FINAL THOUGHTS
• Stay nimble - Change will continue• Know what you want to measure
and how you’ll know if you’re successful
• Think about staffing and guidelines• Address your whole culture, not
just marketing & communications.
IT’S NOT ABOUT TECHNOLOGY
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