MERGER BETWEEN AUDI & DUCATI
Presented By:Ashwini Praveen
Introduction to AUDI• German Based Company
• Founded by August Horch in 1885
• Subsidy Of Volkswagen since 1966
• Revenue 2011: Exceeds $500 Million worldwide
Introduction to DUCATI• In 1926, three brothers, Adriano, Marcello and
Bruno Ducati founded Ducati
• Italy Based Company
• Revenue 2011 : $ 209.1 Million
Market Share DataMarket share Data of 2011
Market Share Data
The Merger/Acquisition Summary
• Style: Friendly• Rename: No . Same Brand Names continued• Purpose: Increase Sales• Strategic Mode: Development
• The Deal: Audi Purchased Ducati $1.12 Billion
• Market Share of Audi: 9%.
• Combined market share: 10% (Approx).
Audi & Ducati– Key Features
• 2012 , Audi acquired Ducati To increase market share & Sales.
• Technology is Unique in both companies.
• Investment-$1.12 Billion , Ducati had liabilities of just $200 thousand.
Features Continued
• Audi Has greater sales to BMW & Mercedes
• Both Have Sports version – customized for customers needs
• Audi is famous brand in Luxury compartment & Ducati is famous for its sports bike
Audi & Ducati - Merger Advantage
• The Brand image of both the companies is boosted.
• Increase in Sales.
• Increase in market share.
• Can offer more Customized Service to customers from “Volkswagen”
Audi and Ducati - Synergies
• Operational Synergies
• Technology Synergy
• Investment synergy
Are these Automobiles Mergers working?
Subjectivity: The customers can’t resist such a customised service offer & brand names.
Objectivity: Increase Sales
THANK YOU
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